SourceCode Communications Shares Call to Action on Tech Inequality this Black History Month

In honor of Black History Month, SourceCode Communications is reflecting on the technology divide and highlighting Black innovators & inventors to bring awareness and provide inspiration on what we can do to affect change. 

Over the past year, we have seen many shifts — both economically and culturally — due to the COVID-19 pandemic. Social isolation mandates birthed a swift shift toward remote work and school and increasing our collective dependence on technology not only to stay connected, but to sustain a liveable income. These shifts have been especially challenging for people of color. Between the virtual shift and an overall increase in racial injustice, COVID-19 brought the inaccessibility of technology for many communities to the fore. 

While COVID-19 may have highlighted some of these issues, the digital divide was an issue long before 2020. In 2019, Pew Research released a study that showed that while 79 percent of white households have broadband internet, only 66 percent of Black households and 61 percent of Hispanic households do. In a report from April 2020, 53% of Americans said that the internet has been essential during the COVID-19 outbreak, but 1 in 5 households with children reported that it was at least somewhat likely their children would not be able to do their schoolwork because they did not have access to a computer at home. 

Unfortunately this digital divide will only continue to grow as more jobs become remote and our reliance on digital resources expands. Big tech has made moves to help with this gap with industry leaders like Apple donating to new racial equity initiatives. But it doesn’t stop there, small businesses and mid-size companies have a responsibility to make efforts in these areas too. Between hiring diverse groups, encouraging staff to volunteer, and making donations, everyone can make a difference.

It’s the reason why SourceCode is choosing to donate laptops this year to One Laptop Per Child, an organization built with the goal of transforming education for children around the world. With less than half (40%) of U.S. middle school and high school students reporting using computers everyday at school, the growing need for access to tech especially at home is clear. Supporting organizations that improve children’s accessibility to tech at home can improve their educational experience, increase the pipeline of students in STEM, and ultimately foster workplace diversity. Studies have shown that companies with above average diversity had 19% higher innovation revenues. Additionally, companies in the top quarter for racial and ethnic diversity are 35% more likely to surpass peers. So, it’s no question how much having diversity in your workplace increases business value, but it starts by having access to technology at home. 

There are several ways to help close the ethnic digital divide this Black History Month. Below are a few organizations you can support to help increase access to tech in America who are invested in reducing tech inequalities for Black Americans:

  • Girls Who Code: Girls Who Code is an organization that values diversity, equity, and inclusion as essential to our mission. A nonprofit organization, Girls Who Code aims to support and increase the number of women in computer science by equipping them with the necessary skills to pursue opportunities. 
  • National Society of Black Engineers: With more than 500 chapters and nearly 22,000 active members in the U.S. and abroad, the National Society of Black Engineers (NSBE) is one of the largest student-governed organizations based in the United States. NSBE, a 501(c)(3) nonprofit organization founded in 1975, supports and promotes the aspirations of collegiate and pre-collegiate students and technical professionals in engineering and technology.  NSBE’s mission is "to increase the number of culturally responsible Black Engineers who excel academically, succeed professionally and positively impact the community."
  • All Star Code: All Star Code creates economic opportunity by developing a new generation of boys and young men of color with an entrepreneurial mindset who have the tools they need to succeed in a technological world.
  • Black Girls Code: Black Girls Code is an organization built to introduce programming and technology to a new generation of coders, coders who will become builders of technological innovation and of their own futures.
  • Black Tech Nation: Black Tech Nation (//BTN) is a multi-faceted tech organization building a #DigitalWakanda through education, digital media, recruitment, and funding for Black technologists and entrepreneurs. Headquartered in Pittsburgh, PA, //BTN serves as a dedicated space for Black technologists across America and beyond.

For more information on how to support the Black History Month, visit our blog here on the Black Lives Matter movement and for additional resources to continue building a society of equality where all voices can be heard.

Interested in learning more about SourceCode Communications? Please drop us a line at

SourceCode Communications Named Agency of Record for Heap and Speechmatics

NEW YORK—February 12, 2021—SourceCode Communications, a New York-based technology communications agency, today announced it has been named Agency of Record for Heap, a product analytics solution that helps product, marketing, and customer success teams understand their users and make data-driven decisions, and Speechmatics, the UK leading provider of any-context speech recognition technology. Both companies help enterprises more efficiently understand and serve consumers in a time when customer loyalty is more hotly contested yet critical than ever.  

“Advanced tech is becoming more and more necessary to an enterprise’s tech stack, and we’re excited to partner with companies using them to bring more value to businesses,” said Sara Ajemian, Vice President of SourceCode’s Insights & Engagement practice. “Both Heap and Speechmatics are leveraging cutting-edge tech - data analytics and machine learning, respectively - to strengthen the connections between companies and their customers. We’re thrilled to help them tell these stories.”  

Heap and Speechmatics are part of the agency’s budding insights and engagements practice, a group of clients using emerging technologies to better understand and deliver seamless customer experiences. They join Koa Health, a digital mental health platform that offers personalized mental health solutions backed by science, and Jane, an online boutique marketplace giving a platform to small businesses.  

Founded in San Francisco, Heap automatically collects and organizes behavioral data, allowing businesses to analyze and craft exceptional digital experiences. SourceCode is helping Heap develop a compelling messaging platform that sparks engagement across earned, owned and digital channels.  

“We brought SourceCode on because of their deep understanding of the analytics space, but it’s the range of insights the team has across industry sectors that’s been crucial as we expand Heap’s presence across the media landscape,” says Ben Lempert, Head of Corporate Marketing at Heap. “We’re excited to continue pushing the boundaries with them in 2021.” 

Cambridge-based Speechmatics powers applications that require mission-critical, accurate speech recognition. The company works with SourceCode, their first US PR agency, to drive media relations and thought leadership efforts in the American market.  

“SourceCode has been instrumental in helping us put a stake in the ground in the US,” says Georgina Robertson, Speechmatics’ Senior Campaigns and Communications Manager. “We’ve been pleased with their proactivity, creativity and thoughtfulness, and look forward to what we’ll continue to accomplish through our partnership.” 

SourceCode Communications, which recently celebrated its third anniversary, has become a leading player in the technology PR scene, most recently being named PRWeek’s 2020 US Outstanding Boutique Agency and included on PR NEWS’ 2020 list of Top Places to Work in PR. In addition to its insights and engagements practice, SourceCode also houses consumer and enterprise teams, working with clients such as Clio, a provider of cloud-based legal technology; America’s Best Beverage, the leader in specialty coffee roasting and tea production; and MakeSpace, a tech-enabled, full-service storage company.

Raising Dataswift's awareness in the U.S. market

Dataswift, a UK-based company that enables ethical, compliant and privacy-preserving data usage, came to SourceCode with the goal to focus on partnerships as a way to tell the Dataswift brand narrative in the U.S. through the city of Elyria, EMITTO and Case Western Reserve University. SourceCode was tasked with highlighting both Dataswift’s story and capabilities and highlighting executive thought leadership.


SourceCode established a PR program with a focus on proactive media outreach, executive storytelling and analyst relations. Because Dataswift was new to the US market, SourceCode had to find ways to use relevant data and executives to establish a presence. Starting the program running a consumer research study with a focus on the US government’s response to COVID-19, the goal was to launch ahead of the first presidential debate and secure relevant media coverage. With external hurdles given the newscycle including the election coverage, COVID-19 in the White House and ongoing news about the pandemic, SourceCode quickly pivoted strategy to focus on executive thought leadership and secure executive briefings with both reporters and analysts. 

Through this pivoted strategy, SourceCode focused on proactive outreach and newsjacking. With ongoing conversations happening including, antitrust hearings, contact tracing, and data privacy, SourceCode focused on two Dataswift executives to tell these stories, one with a strong point of view on antitrust and another on the ethical data economy. Through this focus, SourceCode gained momentum and media interest with reporters covering antitrust legislation and big tech. Knowing that coverage was going to be hard to secure given the news landscape, SourceCode focused on building relationships with both journalists and various analysts who focused on data privacy. SourceCode advised Dataswift on how to be thought leaders and react to trending topics as a way to engage in relevant media conversations and secure earned coverage.


7 pieces of coverage 

11 media/executive briefings 

247.2MM unique monthly visitors

Over the course of the three month project with Dataswift, SourceCode secured 11 media and analyst briefings. These executive conversations were primarily centered around antitrust and big tech following various antitrust hearings, along with the ethical data economy and data privacy with analysts in the space. This strategy generated 7 pieces of organic coverage in publications including MarketWatch, Crunchbase, ZDNet, Forbes, and Security Magazine among others with exposure to more than 247.2MM unique visitors. 

SourceCode Communications Managing Partner Becky Honeyman contributes to Missive’s “The Great Reset”

This week, our friends in the UK, Missive, a strategic technology PR and integrated communications consultancy put out a paper titled The Great Reset about brands confronting a new landscape. The paper highlights experts from different backgrounds spanning corporate affairs, public affairs, media and digital analytics, marketing among others to share perspectives on what lies ahead in light of the changes we’ve endured as a result of COVID-19. 

SourceCode’s co-Founder and Managing Partner, Becky Honeyman, recently appointed to PR Council’s 2021 Board of Directors, contributed to this paper to share her thoughts on how boardrooms will have to shift priorities this year to focus on people and purpose at work. In her section, Becky highlights why now is the time to embrace change specifically commenting on trends we saw in the US both throughout the pandemic and towards the end of 2020. 

“We have talked for years about purpose, but 2021 will demand more from marketers in the form of action. We are going to have to build businesses and brands that focus squarely on more sustainable, regenerative approaches and more circular economic models to attract and retain consumer loyalty. The US will again have the chance to lead the way in new thinking.”

To take a closer look at The Great Reset, check out Missive’s website here. To learn more about SourceCode, please drop us a line at we’d love to chat. 

Employee Spotlight: A day in the life of Naomi Sabbah, Account Manager at SourceCode Communications

This week on SourceCode’s “A Day in the Life” employee spotlight series, we are sharing a feature on Naomi Sabbah, Account Manager at SourceCode Communications. Part of our B2B team, Naomi has spent over a year at SourceCode supporting various accounts on our Enterprise and Insights and Engagement teams. In this “A Day in the Life” feature, Naomi walks us through her typical work day as an AM and does a fun Q&A on what it’s like to work at SourceCode. 

7-9am: I like to start my morning with a cup of coffee as soon as I wake up to get my day started. Shortly after my first cup, I will usually do an at home workout using an on demand workout service. 

9am-12pm: When I start my work day, I’ll first make a to-do list in my new notebook that our Managing Partner, Becky Honeyman, sent to me. It’s great because it helps separate out your top three priorities for the day, then list out the other items for the day and identify what can wait until tomorrow. Writing this out every morning has been really helpful for me to get my mind organized and know what I need to get ready to start the day! 

12-2pm:  I typically eat lunch around 12 or 12:30, and make a sandwich or a salad, depending on what I have in the fridge. Since we’re eating home every night, I’ll also use the time to think about what I might have for dinner and maybe even start to prep (yes, I always think at least one to two meals ahead!)

3-6pm: I try to wrap up my day around 6 by finishing up priority items and starting to plan for the next day. In true quarantine fashion, my evenings are typically spent sitting on the couch, watching TV or a movie or reading and eating something I’ve cooked for dinner.   

To see Naomi’s Instagram takeover, check out the highlights reel on our Instagram and feel free to follow along with our employee spotlight features both on our blog and on our Instagram page. Check out part one of this series with Account Executive, Briggs Brady’s employee spotlight and part two of this series with Senior Account Executive, Willa Pearl Hahn’s employee spotlight. 

To learn more about SourceCode Communications, please drop us a line at we’d love to chat. 

SourceCode Communications’ Managing Partner, Greg Mondshein, quoted on the evolving PR and marketing partnership in new e-book

Recently, Notified, a platform for PR and marketing professionals part of Intrada Digital Media launched a new e-book, The Evolving PR and Marketing Partnership: Benefits of Self-Reflection in partnership with PRWeek. It challenged PR pros both in the U.S. and Europe to compare themselves to their marketing counterparts by taking an honest look in the mirror. 

As part of this report, SourceCode’s Co-Founder and Managing Partner, Greg Mondshein, was quoted on how to quantify PR impact, and why a data-centric approach is no longer optional. Specifically, Greg said: 

“Moving from outputs to outcomes shifts the role PR plays. We need to move from transactional order takers to strategists and business consultants. Measurement is the only way this happens. It’s important to realize that it’s only when we get to this place that we’re able to align more closely with the CMO and thus unlock bigger budgets to execute the integrated campaigns we’re all capable of doing.” 

Last August, Greg also shared his thoughts on the importance of Data Driven Marketing where he said that “a data-driven approach to marketing doesn’t remove individual knowledge and expertise from the equation. The data gathered and returned may show where changes to messaging are needed, but deciding and implementing those changes remains the work of expert storytellers. Our jobs are changing, but the truth is they’ve never been more important.” 

To read more about the evolving PR and Marketing partnership check out the Notified newsroom here. To learn more about SourceCode Communications drop us a line at

SourceCode Communications Managing Partner Rebecca Honeyman Elected to PR Council’s 2021 Board of Directors

NEW YORK—January 22, 2021—SourceCode Communications, award-winning technology communications agency, today announced that the agency’s co-founder and managing partner, Rebecca Honeyman has been elected to PR Council’s 2021 Board of Directors. As a member of the board, Honeyman will serve a three-year term with six other directors.  

In addition to Honeyman, David Imre, CEO of imre, Diana Littman, CEO US of MSL, Josh Rosenberg, Co-Founder and CEO of Day One Agency, Ellen Ryan Mardiks, Global Chairman of Golin, and Trisch Smith, Global Chief of Diversity & Inclusion Officer of Edelman will join 11 Directors continuing their terms. Heather Kernahan, CEO North America of Hotwire, will serve as Chair with Chris Foster, President North America of BCW Global Group, serving as Vice Chair. Mike Santoro, President of Walker Sands, will serve as Treasurer, and Cheryl Gale, President of March Communications, will serve as Secretary. 

“Like many agencies, 2020 was a challenging year for SourceCode, but we were lucky to be able to continue growing and learning with the support of the PR Council and our industry partners,” said Honeyman. “I am thrilled to join the PR Council’s Board of Directors to continue gaining further insight into the industry at large and support agencies of all sizes across the country.” 

PR Council’s Board will focus on building the world’s most successful agencies with continued support representing different regions of the country, areas of expertise and agency size. With SourceCode Communications beginning its fourth year in business, Honeyman’s involvement in the Board of Directors will help shine a light on SourceCode’s growing portfolio and industry as a whole.  

“This diverse and impressive group of leaders brings clear thinking about priorities and incredible energy to supporting our Members,” said Kim Sample, President, PR Council. “We look forward to continuing to push the envelope with innovative and rich programming that helps agency leaders define and achieve success in exciting new ways.”

Honeyman co-founded SourceCode Communications with Greg Mondshein, who was recently named a PRWeek 40 Under 40, in New York in 2017. Launched with a mission to evolve public relations and communications marketing through humanity, technology and data, SourceCode is focused on delivering individualized solutions to brands across five sectors. 

In 2020, SourceCode was named PRWeek’s 2020 US Outstanding Boutique Agency, one of America's Best PR Agencies 2021 by Forbes, the #10 fastest growing agency by Adweek, and included on PR NEWS’ 2020 list of Top Places to Work in PR. The firm runs and founded the Diversity Marketing Consortium and recently launched a digital strategy practice with Sadé Council as VP of Digital

To learn more about PR Council’s 2021 Officers and New Board Members, visit If you’re interested in learning more about SourceCode Communications and its award-winning approach to technology public relations, visit

How to meaningfully celebrate Martin Luther King Jr. this year

For many, Martin Luther King Day is viewed as another day off from work or from school, but it’s important to recognize why we should take action on this holiday. Martin Luther King Day is a federal holiday that celebrates and honors civil rights hero, Martin Luther King Jr. While the day wasn’t recognized as a holiday until 20 years after it was introduced to Congress, this day should now be seen by everyone “as a day on, not a day off.” 

2021 marks the 26th year we celebrate MLK Day and while this year is unprecedented in many ways, there are still many opportunities to get involved in your local community, and even virtually. In this blog, we’ve outlined places to volunteer, educate yourself and resources to learn about the many ways MLK was a hero in the U.S. 

Places to volunteer in NYC:

While many would provide a day of service by volunteering in person, with this year’s COVID-19 restrictions it’s slightly harder to get involved. Since NYC is SourceCode’s homebase, we’ve outlined volunteer opportunities for those who are still comfortable volunteering in-person. Consider the following:

Places to volunteer virtually:

If you prefer to volunteer virtually, consider the following places:

For more places to volunteer both in your local community or online, check out AmeriCorps for more information. 

NYC events celebrating MLK:

There are also a number of events happening in New York City to pay tribute to MLK this weekend and early next week:

Educational resources:

If you plan to stay indoors this long weekend, check out some of the following resources to learn more about MLK. 

What books to read (rent from your local library or buy online):

  • I Have a Dream by Dr. Martin Luther King, Jr
  • March by John Lewis, Andrew Aydin, and Nate Powell 
  • Let the Trumpet Sound: A Life of Martin Luther King, Jr. by Stephen B Oates 
  • Strength to Love by Martin Luther King Jr. 
  • Where do we go from here: Chaos or Community? By Martin Luther King Jr. 

What movies, documentaries, and short series to watch:

  • Selma: A chronicle of Dr. Martin Luther King, Jr.'s campaign to secure equal voting rights via an epic march from Selma to Montgomery, Alabama, in 1965.
  • King: King is a 1978 American television miniseries based on the life of Martin Luther King Jr., the American civil rights leader.
  • MLK/FBI: Based on newly declassified files, Sam Pollard's resonant film explores the US government's surveillance and harassment of Martin Luther King, Jr.
  • Eyes on the Prize: This landmark series, which first premiered in 1987, documents the history of the civil rights movement in America.
  • In Remembrance of Martin: Personal comments from family, friends, and advisors fill this remarkable documentary honoring Dr. Martin Luther King, Jr

For more information on Martin Luther King Jr. visit The King Center.

SourceCode Communications Launches Digital Strategy Practice with Sadé Council as VP, Digital

NEW YORK—January 13, 2021—SourceCode Communications, award-winning technology communications agency, today announced the launch of its Digital Strategy practice. Leading the newly created unit is Sadé Council, whose 14-year career spans the likes of American Express, Citi, Carol’s Daughter (a L’Oréal brand), as well as fellow PR firms Taylor and Fleishman-Hillard. 

The launch of the Digital Strategy practice continues SourceCode’s evolution to become an integrated shop, as the agency begins its fourth year in business. In 2021, Council’s initial goals will be to grow SourceCode’s portfolio of digital-only brands, as well as increase organic growth opportunities with its existing clients across the agency’s core consumer technology, consumer lifestyle, insights & engagement, and enterprise verticals. Presently, the team’s capabilities include organic and paid social, content production, influencer engagement and management, as well as SEO strategy. The agency will focus on adding display, search, and design strategy as the team evolves.

“Since our founding in 2017, we’ve had a crystal clear perspective that for public relations agencies to be successful, the storytelling has to exist beyond earned media, so we’ve always had aspirations to build SourceCode into a truly integrated shop,” said SourceCode’s co-founder and managing partner Greg Mondshein, who was named a PRWeek 40 Under 40 earlier this year. “I’m thrilled we’ve found the right leader in Sadé to bring our vision to life, and continue to find new opportunities to help the world’s leading tech brands tell their own stories in unique and creative ways.”

Council is a veteran digital marketing strategist whose expertise lies with helping brands create engaging content, grow their social media communities, build relationships with online influencers, and improve their overall digital footprint. For Carol’s Daughter, she expanded the brand’s digital strategy and footprint after its acquisition by L’Oreal and launched its first-ever paid Pinterest campaign. She also managed the company’s branded content partnership with Refinery29, which produced nearly 60 million engagements and exceeded several R29 content engagement benchmarks. 

At American Express, Council supported paid social strategy and execution for the company’s sponsorship portfolio, which included prestigious partnerships with the NBA, US Open, Tribeca Film Festival and more. Her proudest achievement while there was leading paid social, content, and influencer strategy for Small Business Saturday 2018 and crafting engaging social content with Tina Fey for the Blue Cash Everyday Card.

Caring deeply about diversity and representation, Council is committed to being a change agent, and strives to positively impact lives through thoughtful, value-driven marketing. She is also passionate about paying forward her knowledge and did so by crafting and teaching the course content for the Paid and Organic Social Media training modules of the Digital Marketing Institute's Certified Digital Marketing Professional program.

“From the beginning, I’ve been enamored with SourceCode’s commitment to humanity, and found the agency’s approach to the business of PR refreshing. I’m excited to help shape the Digital Strategy practice from the ground up,” said Council. “As a Black woman, it’s also incredibly important to me to make sure that people can see themselves in marketing – one of the things I love about working in the digital space is the way it has democratized storytelling and given a voice to so many consumers who simply didn’t have one before. It’s my job to make sure that brands are listening and responding with authentic content and stories that reflect human truths in ways that resonate.”

SourceCode has become part of a formidable group New York-based technology agencies, most recently being named PRWeek’s 2020 US Outstanding Boutique Agency, one of America's Best PR Agencies 2021 by Forbes, the #10 fastest growing agency by Adweek, and included on PR NEWS’ 2020 list of Top Places to Work in PR. The firm runs and founded the Diversity Marketing Consortium and recently announced the appointment of Stephen Waddington as its first non-executive director. The company currently has a number of open roles available off the back of more than 30% growth in 2020. Current FY21 projections have the agency once again reaching similar top-line growth percentages.

To read the article on PRovoke, please visit If you’re interested in learning more about SourceCode Communications and its award-winning approach to technology public relations, drop us a line at

Employee Spotlight: A day in the life of Willa Pearl Hahn, Senior Account Executive at SourceCode Communications

Continuing SourceCode’s “A Day in the Life” employee spotlight series, by sharing a feature on our second employee spotlight, introducing Willa Pearl Hahn, a Senior Account Executive at SourceCode Communications. Part of our B2B team, Willa has spent over a year and a half at SourceCode supporting various accounts on our Enterprise team. In this “A Day in the Life” feature, Willa walks us through her typical work day as an SAE. 

7-9am: I start my day drinking lots of coffee so I feel less dead on the inside and I do my makeup so I look less dead on the outside (I’m joking, but also not). In addition to working at SourceCode, I’m also getting my master’s. I just finished my first semester so I’m on a much-needed winter break right now and get to sleep in a little bit, but during the semester I like to wake up at around 5:00am to get my homework and studying out of the way before I start the work day. I usually finish off my morning by checking emails, listening to music and often singing along. 

9am-12pm: I typically like to start my workday around 8:00am or 8:30am so I can get a head start on the day. Once I log on, I like to check my to do lists and organize my day. I’m a huge list maker, I love writing things down and keeping track of my progress. Once I do that, I go through my email and do some light media monitoring to see if any client coverage has come through from the night before. 

I also like to use this time to read through the news and in particular I subscribe to a few different newsletters like the NYT Daily Briefing, the Skimm, Techmeme and also Stat so that I can keep track of what’s going on. Once I know what’s going on in the world, I will dive into my to do list.   

12-2pm: After spending my morning doing some media outreach, drafting content and having some meetings, I like to take a quick break for lunch. 

Like most people around the world, SourceCode has been remote since March and I’ve tried to utilize this time to make healthy lunches instead of ordering in. I think it’s really important to use lunch as a way to take breaks throughout the day. Since I tend to have a busier afternoon, I use lunch time to eat, sit on my couch, hang out with my cat and drink some more coffee so that I don’t fall asleep this afternoon.  

3-6pm: As I spend the afternoon wrapping up my day, I think it’s important to recognize that with PR and especially with remote work it's so easy to fall into a pattern of overworking and not being able to separate yourself from your work. I’ve been trying to counteract that during the pandemic by setting a schedule for myself and logging off at a reasonable time every night. I’m also lucky that I have a home office where I live so I know when I leave the room, I am done for the night. 

I usually like to end my day by doing one last coverage scan and looking over my to do list and calendar for the next day. 

After the workday, I typically like to have a healthy dinner, do a workout, hang out with my cat (and husband, but mostly my cat) and I finish off the night with a good TV show. 

To see Willa’s Instagram takeover from earlier this month, check out the highlights reel on our Instagram and feel free to follow along with our employee spotlight features over the next couple weeks both on our blog and on our Instagram page. Check out part one of this series with Account Executive, Briggs Brady’s employee spotlight. 

To learn more about SourceCode Communications, please drop us a line at we’d love to chat.