Adweek names SourceCode Communications as one of the Fastest Growing Agencies for second consecutive year

For the second year in a row, we are thrilled to share that SourceCode Communications is number 20 on Adweek’s top 75 fastest growing agencies. In addition to this announcement, we were also included as number six in the fastest growing women-led agencies and as number two in the fastest growing Northeast agencies. 

In the third annual Fastest Growing list, Adweek recognized the companies who rose to the challenge that the pandemic threw our way and were able to not just stay in business but also chart a course of profitable growth. To be eligible for this year’s list, agencies had to provide three years of earned revenue from 2018 to 2020. 

Adweek described SourceCode by the following: “SourceCode Communications brings humanity to the forefront of all things PR and communications. Its programs have earned over 30 award nominations and wins in just three years. And a testament to the SourceCode experience is that its primary source of growth has been referrals, even as it continues to hold firm in representing its first client, PCI Pal.” 

In 2020, SourceCode was named number 10 in the 10 Fastest Growing Agencies by Adweek, specifically in the top 10 by percent change in revenue and as number five in the Northeast region. To read more about last year’s recognition, check out our blog post here

This recognition comes after a year of multiple industry awards, including the PRovoke’s North American SABRE Awards, and North American PR Agencies of 2021, Ragan’s Top places to Work, and PRWeek’s Seventh Fast Growing Agency in the US.

To read more about Adweek’s fastest growing agencies check out the links, here, here and here

Interested in learning more about SourceCode Communications? Please drop us a line at hello@sourcecodecomms.com.


SourceCode Communications celebrates six clients on the Inc. 5000

While we have endured a lot of challenges in the last year, we have also seen many companies rise to the occasion and grow. We’re excited to share that six of our clients have been included on Inc.’s 5000 list, an exclusive guide to America’s Top Private Companies. 

The Inc. 5000 represents nearly 40 years of exceptional American growth stories and entrepreneurial success. This year’s exclusive guide highlights the brains, bravery and optimism that propelled these businesses to the fast-growth list.

Our clients who were included on this year’s list include:

  • Traliant: ranked 234 on the list with 1,894% growth, is a company that delivers bite-sized compliance training on a customizable e-learning platform. This is Traliant’s first year on the Inc. 5000. 
  • Handshake: ranked 580 on the list with 838% growth, is a career network helping students get hired and launch their careers, connecting job seekers with employers ranging from Fortune 500 companies to startups.This is Handshake’s first year on the Inc. 5000. 
  • Formstack: ranked 2,054 on the list with 215% growth, is a secure workplace productivity platform built to provide solutions to the challenges that global organizations face every day. This is Formstack’s seventh year on the Inc. 5000. 
  • Backblaze: ranked 2,561 on the list with 162% growth, provides software for clients to store, back up and archive data, host content, manage media and build applications. This is Backblaze’s fourth consecutive year on the Inc. 5000. 
  • Makespace: ranked 2,584 on the list with 159% growth, is a storage company with 31 locations across North America, offering full service to homeowners and businesses, from pick-up to drop-off. This is Makespace’s first year on the Inc. 5000. 
  • Jane: ranked 4,283 on the list with 67% growth, is an online boutique marketplace featuring women's fashion trends, jewelry, accessories, home decor, furnishings, children's clothing and more. This is Jane’s seventh consecutive year on the Inc. 5000. 

To read more about the Inc. 5000 please visit https://www.inc.com/inc5000/. To learn more about what SourceCode Communications is doing please drop us a line at hello@sourcecodecomms.com, we’d love to hear from you.


Accern Names SourceCode Communications PR Agency of Record

NEW YORK—August 25, 2021—SourceCode Communications, a New York-based technology communications agency, has been named Agency of Record by Accern, a leading no-code, artificial intelligence (AI) FinTech company. Accern joins SourceCode’s growing enterprise practice of companies that continue to push the envelope on innovation. Accern’s ability to help financial organizations uncover risk and investment insights with its no-code data science platform is an exciting addition to SourceCode’s enterprise portfolio.

“Through the pandemic, financial services firms have been challenged with more data through digital transformation and even less time to use it because of rapid market shifts,” explains Kristen Stippich, executive vice president of client services at SourceCode. “We’re excited to work with an organization like Accern that offers financial services professionals a solution to more easily analyze and extract insights from a plethora of data and identify financial market risks and opportunities to guide business forward.”

New York-based Accern is focused on helping financial services firms cut costs, generate better risk and investment insights, and experience efficiency and productivity gains. Accern’s industry-leading Natural Language Processing (NLP) and Predictive Modeling solution helps asset managers, insurers, hedge funds and other financial services professionals analyze millions of structured and unstructured data points more quickly, seamlessly, and in real-time. The PR team has kicked off a media relations and thought leadership program, delivering strong early results.

“We wanted to partner with an agency who has a deep understanding of the value our platform brings to professionals within the financial services industries and can tell our story in a way that really slices through the noise,” said Emma Borochoff, Vice President of Marketing at Accern. “We’ve been impressed so far with how SourceCode thinks about our story both from the lens of our platform’s capabilities as well as how no-code is leveling the playing field for countless professionals and organizations.”

SourceCode, founded in 2017, has been recognized for its notable work with consumer and B2B clients, taking home best consumer campaign of the year for Everlast Worldwide’s “Be First” Campaign at PRovoke Media’s 2020 SABREAwards North America, and coming in second place nationally and fourth globally in PRovoke Media’s Global PR Agency Rankings 2020. SourceCode also took home the honor of being named PRWeek’s 2020 US Outstanding Boutique Agency.


SourceCode named to PRNEWS’ Agency Elite Top 100 List for Second Year in a Row

SourceCode Communications is honored to be named to PRNEWS’ Agency Elite Top 100 list for the second consecutive year

PRNEWS set out to better understand how the most innovative and most flexible PR agencies work in an increasingly fast-paced, ever-changing world, and the Agency Elite Top 100 list is a comprehensive guide dedicated to just that.

Launched in 2020, the list is designed to demonstrate the wide range of industry specializations and core capabilities that public relations encompasses, including brand building, crisis communications, media relations, public affairs, social media, B2B communications, among others. Agencies on this year’s list are of all sizes and ages (the oldest agency having been founded in 1946; the youngest in 2020), in all regions of the country. 

Within the last eight months, SourceCode has been featured amongst multiple industry awards, including the PRovoke’s North American SABRE Awards, and North American PR Agencies of 2021, Ragan’s Top places to Work, and PRWeek’s Seventh Fast Growing Agency in the US.

Our very own Co-founder and Managing Partner Rebecca Honeyman got the opportunity to speak at the Agency Elite Summit to discuss our ongoing DE&I efforts. To learn more about our efforts, please visit our Diversity, Equity & Inclusion page here.


Award-Winning Tech PR Agency SourceCode Communications Expands Executive Leadership Team To Shepherd Next Phase of Business Growth

NEW YORK—August 12, 2021—SourceCode Communications, a New York-based technology communications agency, today announced three new management appointments to help fuel the agency’s rapid growth trajectory. Karlsson Banks joined in August as Vice President of Consumer, and Amanda King in March as Vice President of Enterprise. Former consumer lead Nicole Pfeifer is now Vice President of Special Projects, a new role created to operationalize and lead new initiatives and business units.

Named the seventh fastest growing agency in the US by PRWeek this year, SourceCode Communications gained 12 new clients over the last year across their core competencies, consumer, enterprise and insights & engagement. This includes Gorillas, the on-demand grocery delivery startup and the fastest European startup to reach unicorn status; Kinship, dedicated to reimagining the pet parenting experience through innovative products and services; and Heap, the leading digital insights platform. In March, SourceCode launched WeRaise PR, a full-service public relations agency incubator dedicated to advancing working mothers in the PR industry while delivering integrated campaigns to brands. And this year, the SourceCode-led Diversity Marketing Consortium (DMC), a collection of agencies providing $1.5 million in marketing services to companies with diverse founders, was incorporated as a NY State 501c3.

“Greg and I started SourceCode Communications because we wanted to shift the paradigm of how brands tell their story in creative, innovative and strategic ways,” said Rebecca Honeyman, Co-Founder and Managing Partner of SourceCode Communications. “Today, we’re so amazed at what our agency has become, and that’s because of the incredible group of storytellers we’ve hired across all levels. Karlsson and Amanda will continue that tradition for our enterprise and consumer clients, and Nicole’s extensive time with us already means she’s the right person to support the next phase of growth for SourceCode.”

Together, Banks and King bring more than 25 years of experience in communications and brand management, navigating highly-regulated industries, developing engaging 360-degree campaigns, and managing account and project growth across the consumer and B2B sectors. Banks joins from Clarity PR where he was the agency’s Interim Vice President; he also spent time at M Booth, Ketchum and Multiply. King was most recently Vice President at Matter Communications, where she spent six years helping to grow the Boulder office; previous roles were at Metzger Albee Public Relations and Emanate PR. 

“SourceCode brings unmatched intelligence, creativity and collaboration to their client work, and I couldn’t be more excited to join the team,” said Banks. 

Added King: “I’ve never seen enterprise communications approached with the level of humanity SourceCode does; they’re already miles ahead of others in the industry, so it was an obvious choice to join the team and help contribute to something great.”

Pfeifer was most recently SourceCode’s Vice President of Consumer. In this newly created role of Vice President of Special Projects, Pfeifer will work closely with Becky, Greg and the rest of the management team to help operationalize and shepherd strategic business initiatives into existence. 

“When I joined SourceCode in early 2019, we were barely 10 employees strong and were huddled together in a co-working space. Today, we’ve more than tripled in size, have expanded our client service offerings, and launched truly impactful initiatives like WeRaise and the DMC,” says Pfeifer. “I’m thrilled to be given the opportunity to continue our rapid growth trajectory, and look forward to working with the full team on what’s next.”

These new appointments bring SourceCode’s management team to seven, following last year’s hiring of Senior Vice President Kristen Stippich. Both King and Banks report to Stippich, with Pfeifer now reporting to Co-Founder and Managing Partner, Greg Mondshein. 

The agency has been recognized for its notable work with consumer and B2B clients, taking home best consumer campaign of the year for Everlast Worldwide’s “Be First” Campaign at PRovoke Media’s 2020 SABREAwards North America, and coming in second place nationally and fourth globally in PRovoke Media’s Global PR Agency Rankings 2020. SourceCode also took home the honor of being named PRWeek’s 2020 US Outstanding Boutique Agency.


Gorillas Names SourceCode Communications U.S. PR Agency of Record

NEW YORK—July 15, 2021— SourceCode Communications today announced that it has been selected as the U.S. communications agency of record for Gorillas, the on-demand grocery delivery startup and the fastest European startup to reach unicorn status. Starting its partnership in April 2021, SourceCode was brought on to help launch Gorillas in the U.S. and establish the brand as a more convenient and quality grocery delivery option. Leading earned media strategy and execution for Gorillas in the U.S. market, SourceCode will also drive thought leadership efforts for Gorillas executives and support influencer relations in key markets.

“When looking for an agency to partner with, we were intent on finding a company that was well rounded in the communications landscape and that also had similar core values to Gorillas,” said Lisa Ganz, Head of Brand, NA. “SourceCode not only comes with experience launching international brands in the US and sustaining positive momentum well beyond launch, but they also have a strong commitment to diversity and making a positive community impact. We are confident they’re the right partner to help us bring the next generation of grocery delivery to consumers in a meaningful way.”

Founded in 2020, Gorillas provides on demand grocery delivery service in 10 minutes or less, while still giving consumers an exceptional product experience that mirrors a trip to the supermarket. Beyond the superior customer experience and fresh products, Gorillas is committed to supporting local and mission driven businesses, partnering with vendors that represent the communities they serve. Gorillas also emphasizes the positive treatment of their riders by offering full-time employment and benefits.

“We were immediately impressed by Gorillas’ model of grocery delivery in 10-minutes or less and after hearing more about the mission-driven nature of the company, we felt instantly connected to the brand,” said Nicole Pfeifer, VP, Consumer at SourceCode. “The e-grocery space continues to be one to watch and we couldn’t be more thrilled to welcome a game changing company like Gorillas to our growing consumer roster.”

SourceCode, founded in 2017, has a legacy of bringing disruptive brands in the consumer space to the forefront of their respective industries, including consumer clients such as Kinship, MakeSpace, and Handshake. The agency has been recognized for its notable work with consumer and B2B clients, taking home best consumer campaign of the year for Everlast Worldwide’s “Be First” Campaign at PRovoke Media’s 2020 SABREAwards North America, and coming in second place nationally and fourth globally in PRovoke Media’s Global PR Agency Rankings 2020. SourceCode also took home the honor of being named PRWeek’s 2020 US Outstanding Boutique Agency. 

For more information, visit www.sourcecodecommunications.com.


PRC's Pride Partnership with Reimagine Gender – Browse the resources created for organizations to become more gender-inclusive environments

To celebrate Pride month in 2021, the PR Council partnered with Reimagine Gender, an organization dedicated to helping corporations, NGOs, families, and policymakers better understand gender so they can help their communities thrive. The goal of the partnership is to help the PRC’s member firms create more inclusive workplace practices and provide more culturally competent counsel to clients.

Here at SourceCode, we are committed to continued learning and education around the evolving gender-inclusivity conversations and are excited to support PR Council’s partnership with Reimagine Gender. 

Throughout Pride month, PRC worked with Reimagine Gender to help members, like SourceCode, think beyond the binary and take actions to help make workplaces, counsel and campaigns more inclusive. Below is a round-up of the educational content and resources included to help individuals and organizations dig deeper and take action to become more gender inclusive throughout June and beyond.

Learning the key differences between Gender, Identity, Sex and Sexual Orientation

Starting off this month with the basics — to help you and your organization expand your understanding of gender. Reimagine Gender breaks down the key differences between gender identity, sex, and sexual orientation, which are often conflated and incorrectly used interchangeably. You’ll also have a chance to explore your own gender story. Learn more here: https://bit.ly/3gnbQCL 

Understanding Gender Newsletter

In an effort to expand our understanding of gender and how we embody the most inclusive counsel and business practices, Reimagine Gender published a newsletter to act as a resource for continued learning. Systemic change and our personal journeys in self-awareness and unlearning is an ongoing effort, so the newsletter acts as a way to support their work with companies, organizations, families and more to think outside the binary. Sign up here: https://www.reimaginegender.org/

Addressing pronouns 

Pronouns are crucial to understanding the LBGTQIA+ community. This resource outlines their importance, how we ask about them, and how to respectfully move forward when we make a mistake. Learn more here: https://bit.ly/2UwTOFN

At SourceCode, we encourage all staff to update their pronouns across company emails and business profiles, to foster a healthier, safe space so everyone can bring their whole self to work and be respected for it.

Reimagine Gender is working with companies, communities, families and more to help expand people’s understanding of gender. You can support the organization’s vital work and mission by donating today here: https://bit.ly/2S4IhN2

To learn more about the PR Council’s and Reimagine Gender’s efforts during Pride Month, visit https://prcouncil.net/gender/. Don’t forget to check out SourceCode’ progress of making decisions based on equity and inclusivity through our Diversity, Equity & Inclusion page here


SourceCode Communications Celebrates and Honors Pride Month

Every June, we celebrate, honor and commemorate LGBTQA+ Pride Month in the U.S. Officially recognized in 1969 following the Stonewall riots, with the first Pride March occurring in 1970, Pride Month celebrates the LGBTQA+ movement. While Pride Marches have occurred globally for the past few decades and companies across industries have started to make a greater effort to honor the community, it’s important to understand the history of the movement. 

The term “Pride” can be credited to Brenda Howard, a bisexual New York activist nicknamed the "Mother of Pride," who organized the first Pride parade to commemorate the one-year anniversary of the Stonewall uprising. We can also recognize Harvey Milk for the traditional pride rainbow flag, a symbol that is inclusive and represents a broad community of lesbian, gay, bisexual people, people who are trans, poly, asexual or queer. 

In honor of Pride, the SourceCode team has compiled resources for continued learning, opportunities for shopping at small businesses, attending events or rallies and supporting the movement all year round. See some of those resources below:  

Learn (Read, Watch & Listen)

Read
  • Tomorrow Will Be Different, before she became the first transgender person to speak at a national political convention in 2016 at the age of twenty-six, Sarah McBride struggled with the decision to come out—not just to her family but to the students of American University, where she was serving as student body president.
  • The Stonewall Reader, June 28, 2019 marks the fiftieth anniversary of the Stonewall uprising, which is considered the most significant event in the gay liberation movement, and the catalyst for the modern fight for LGBTQ rights in the United States. Drawing from the New York Public Library’s archives, The Stonewall Reader is a collection of first accounts, diaries, periodic literature, and articles from LGBTQ magazines and newspapers that documented both the years leading up to and the years following the riots.
  • Sissy, as a young child in North Carolina, Jacob Tobia wasn’t the wrong gender, they just had too much of the stuff. Barbies? Yes. Playing with bugs? Absolutely. Getting muddy? Please. Princess dresses? You betcha. Jacob wanted it all, but because they were “a boy,” they were told they could only have the masculine half. Acting feminine labelled them “a sissy” and brought social isolation.
Watch 
  • Pride (2021), “PRIDE” is a six-part documentary series chronicling the struggle for LGBTQ+ civil rights in America from the 1950s through the 2000s. Six renowned LGBTQ+ directors explore heroic and heartbreaking stories that define us as a nation. The limited series spans the FBI surveillance of homosexuals during the 1950s Lavender Scare to the “Culture Wars” of the 1990s and beyond, exploring the queer legacy of the Civil Rights movement and the battle over marriage equality. The evolution of trans rights and identities through the decades is charted through interviews and archival footage of pioneers
  • Love, Victor (2020 - Present), Set in the world of the original 2018 film “Love, Simon,” the series follows Victor, a new student at Creekwood High School on his own journey of self-discovery, facing challenges at home, adjusting to a new city, and struggling with his sexual orientation. When it all seems too much, he reaches out to Simon to help him navigate the ups and downs of high school.
  • Changing The Game (2021), CHANGING THE GAME takes us into the lives of three high school athletes—all at different stages of their athletic seasons, personal lives, and unique paths as transgender teens.
Listen
  • Getting Curious, a weekly exploration of all the things Jonathan Van Ness (Queer Eye, Gay of Thrones) is curious about. Come on a journey with Jonathan and experts in their respective fields as they get curious about anything and everything under the sun.
  • Food 4 Thot, a roundtable discussion podcast wherein a multiracial mix of queer writers talk sex, relationships, race, identity, what we like to read, and who we like to read.
  • Making Gay History, intimate, personal portraits of both known and long-forgotten champions, heroes, and witnesses to history brought to you from rare archival interviews.

Shop

Events  

Support

  • The Trevor Project, founded in 1998 by the creators of the Academy Award®-winning short film TREVOR, The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people under 25.
  • It Gets Better Project, the It Gets Better Project is a nonprofit organization with a mission to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer youth around the globe. Learn more about our work.
  • National Center for Transgender Equality, The National Center for Transgender Equality advocates to change policies and society to increase understanding and acceptance of transgender people. In the nation’s capital and throughout the country, NCTE works to replace disrespect, discrimination, and violence with empathy, opportunity, and justice.

In 2020, SourceCode committed to being more intentional about building a team and a commercial entity that was both more reflective of the world we live in, and more financially engaged with communities of color. To keep up with our progress of making decisions based on equity and inclusivity, check out our Diversity, Equity & Inclusion page here.


SourceCode Communications’ Managing Partner Rebecca Honeyman Recognized in PRSA-NY Leadership in DEI Honors

Last week, the Public Relations Society of America’s New York chapter (PRSA-NY) announced four honorees and six honorable mentions during its inaugural Driving DEI Forward Summit. Amongst the honorable mentions for Leadership in Diversity, Equity and Inclusion was SourceCode’s own Rebecca Honeyman. 

The chapter’s Leadership in DEI Honors recognize the DEI achievements in-house and in public relations campaigns. Honeyman was named among  other industry trailblazers, including executives from MikeWorldWide, BNY Mellon, HUNTER, Day One Agency and Rubenstein. 

“The conversations being held and campaigns being produced around DEI right now are so crucial in fostering the future of responsible and educated communications. Creating inclusive work environments and diverse brand campaigns should be top of mind for executives at each and every organization, and I am delighted to be recognized as one of those leaders,” said Honeyman.

Missed your opportunity to tune into last week’s summit? Keep up with PRSA-NY’s upcoming events by visiting https://www.prsany.org/.

In 2020, SourceCode committed to being more intentional about building a team and a commercial entity that was both more reflective of the world we live in, and more financially engaged with communities of color. To keep up with our progress of making decisions based on equity and inclusivity, check out our Diversity, Equity & Inclusion page here.


Staying close to your values: SourceCode Communications’ fireside chat with Sabrina Horn

Last week, SourceCode Communications had the honor to sit down with Sabrina Horn, award-winning CEO, Communications Expert, Advisor, and Author to discuss authentic leadership, post-pandemic trends in marketing, and other themes from her upcoming book “Make It, Don’t Fake It”.

Sabrina started off by discussing how the traditional idea of “fake it till you make it” is over-permeated in our society, and reminded our team  of the importance of integrity and authenticity. Below are a few more themes Sabrina uncovered during our fireside chat:

Stop overselling yourself

Authenticity and integrity are like beauty –– they’re in the eyes of the beholder. We must decide for ourselves what that means and where  our boundaries lie. Put on your own oxygen mask first before helping others, and stay grounded in your goals and reality. 

Battling imposter syndrome

Did you know that around 70% of all people in business experience imposter syndrome at some point throughout their career? This problem can be extremely debilitating, but, there’s a way to combat this feeling of fraud and it helps to talk to mentors or trusted colleagues. Picture yourself casted in your own movie –– how do you want to be portrayed? Start creating it. 

Avoid the comparison trap

We’re all in control of our own destiny, and we only have one life to live. Destiny is what people will say about you when you’re gone, so it’s important to know what you’d like that story to be. Sketching out a roadmap for personal or business goals can go a long way in finding yourself and what matters most to you. 

Become a realistic optimist 

It can be difficult to stay grounded in reality, but no matter how hard, or how dark it gets, there is always a solution or answer for you to uncover. Resilience and persistence are key in weathering the hard times, but leading with honesty and candor can provide a delicate balance of a leveled head and a sunny outlook. 

Find moments of balance

Whether it's a five-minute breathing exercise, or a quick walk around the block, it’s important for everyone to find a moment to themselves throughout the day. If everything is important, then nothing is important. These moments of balance can help focus our energy in the right direction. 

Sabrina’s book is slated  to publish on June 22. Want to learn more about what SourceCode Communications is up to? Shoot as a note at hello@sourcecodecomms.com