SourceCode Communications listed on O’Dwyer’s Top PR Agencies June 2020 Issue
We have been listed as a top PR Agency as part of the O’Dwyer’s June 2020 Magazine. O’Dwyer’s, shares inside news of PR and Marketing Communications and in this print issue has ranked independent PR agencies by fees, specialty, geography, and annual growth.
We’re thrilled to be mentioned among the top firms specializing in technology, top firms in NY/NJ and overall ranking of PR Firms with Major US Operations. We are also excited to share that we were the number one leading gainer among PR firms ranked 51-100 and number one across all firms ranked with 112% change over 2018.
To learn more about SourceCode Communications, please drop us a line at hello@sourcecodecomms.com, we’d love to connect with you.
Greg Mondshein, SourceCode Communication's Managing Partner, named to PRWeek’s 2020 40 Under 40 List
We’re so proud to share that SourceCode Communications Managing Partner, Greg Mondshein, has been named in PRWeek’s 2020 40 Under 40 list of the "stellar communications pros" "steering the PR industry through its next generation of evolution and disruption."
What has made SourceCode so “formidable,” says M Booth CEO Dale Bornstein, is its mission to inject humanity back into tech communications while leveraging the data of modern PR. That humanity is reflected in the agency itself. With a six-month parental leave, profit-sharing program for all employees and unlimited vacation policy, Mondshein has created a business that aims to improve the lives of its employees. They are also encouraged to volunteer and give back. Mondshein leads by example: He and Honeyman donated $1,500 to the American Civil Liberties Union and agreed to match employee donations.
This 40 Under 40 recognition comes almost one year after Greg was named as a Top 25 Innovator in PR by the Holmes Report in 2019. We would like to thank PRWeek for the recognition and congratulate the other communications professionals recognized who are making a difference in the industry everyday!
You can read the full piece on PRWeek.
Interested in connecting with SourceCode Communications? Please contact us here, we’d love to hear from you.
We’re so excited to share that we have been awarded Outstanding Boutique Agency at PRWeek’s2020 US Awards. The competition was fierce with four agency leaders shortlisted for the sameaward. This year, PRWeekcelebrated 21 years hosting the US awards and honored work that speaks to the importance of the modern PR industry and those that are making notable contributions within the industry.
As part of winning the Boutique Agency award, we were recognized for our consistent growth in both our staff as well as our double-digit uptick in profit. As one judge put it, “Impressive second year of operations, they have a strong, comprehensive approach to PR programs and strong, integrated work.”
This award comes a few weeks after we were named a Top Place to work in PR for the third year in a row and our announcement for our work with . We would like to thank PRWeek and the judges for the recognition and for naming us Outstanding Boutique Agency. We’d also like to congratulate all the winners and finalists. For more information on the awards please checkout the news in PRWeek here and here.
“[SourceCode] was very focused on people; focusing on your people when you’re in high growth mode is extraordinary,” said Aedhmar Hynes, board director of Rosetta Stone and Tupperware,
“At the size they are, where you would assume they are more challenged to focus on things that go directly to revenue growth, the amount of energy spent on the real foundational work of engaging employees so that the environment within these agencies is compelling, creative and attractive in terms of retaining and recruiting was also a refreshing insight for me from judging this year.” added Torod Neptune, Lenovo VP and CCO.
If you’re interested in learning more about the work we’re doing shoot us a note at hello@sourcecodecomms.com or visit our Contact page here, we’d love to chat with you.
SourceCode brings on Kristen Stippich to run New York office
NEW YORK: SourceCode Communications has hired Kristen Stippich for a newly created SVP role.
Stippich is leading the firm’s New York office and is tasked with business development and client service. She started in the role on Monday, reporting to managing partner Rebecca Honeyman. Stippich does not have any direct reports, but that will change as she becomes acclimated to the role, said managing partner Greg Mondshein, who added, “We are putting her on the highest dollar value and strategic accounts.”
“[Honeyman] and I decided early on that we were going to thrive through the pandemic and not just let it happen to us,” he said. “This is the next step. Bolstering our senior team has been a focus of ours so we could offer better service to all accounts and focus on the next area of growth. We will be inorganically growing via our service offering, geography and sector experience.”
Stippich was a senior director at SourceCode client Technovation, a global tech education nonprofit. That company is searching for her replacement, said COO Amy Kim.
"Kristen has been an integral part of Technovation's leadership team, and she spearheaded our rebranding and increased our visibility greatly,” Kim said. “We hope to be able to find a new team member who will bring the same energy to our small team."
Founded in late 2017, SourceCode’s revenue grew 107% last year to $3 million, according to PRWeek’s Agency Business Report.
To read the article on PRWeek, please visit PRWeek.com. If you would like to hear more about SourceCode Communications is doing, contact us here, we'd love to talk to you!
Jane Names SourceCode Communications as its PR Agency of Record
NEW YORK—July 15, 2020— SourceCode Communications today announced that it has been selected as the communications agency of record for Jane, a Utah-based boutique e-commerce marketplace that provides a platform for small businesses to grow. From the beginning of the partnership in February, SourceCode has been tasked with boosting Jane’s recognition in the e-commerce space, and supporting announcements around notable hirings for the company as well as a planned expansion of the sites’ category offerings. This is Jane’s first agency of record appointed in recent years.
“Given our growth plans as a company and the expansion of our category offerings, we needed a partner with varied experience across the consumer marketplace,” said Meagen Johnson, VP of Marketing at Jane. “SourceCode’s retail know-how and experience in e-commerce, combined with their personal touch throughout the selection process, confirmed that they were the right agency for us.”
Ranked #28 on Utah Business’ 2019 Fast 50 Honorees, Jane is an innovative company taking the retail world by storm. The online boutique marketplace gives small businesses a platform for their products, while helping customers stay on trend and on budget -- both factors which have caused increased interest in the site since the pandemic, as shoppers look to support small businesses without hurting their wallet.
Jane has also been recognized for its work toward social good with its #JaneforGood initiative. The company donated 10,000 masks to the Utah Department of Health, and has donated a portion of the proceeds for every mask sold – so far, more than 1 million masks have been sold on Jane.com since the start of the pandemic. In line with the recent social justice efforts, the company also partnered with one of its sellers to create a tee around Juneteenth. All profits were donated to the Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls and continuing their efforts to advance social responsibility.
“Jane sits in a unique space right now as a result of the pandemic, with stores closed and shopping only available online – a space Jane has been in for much longer than traditional brick-and-mortar stores who are only now recognizing the power of a digital presence,” said Sara Ajemian, Vice President of Insights & Engagement at SourceCode. “Jane has been able to quickly adapt to meet consumer demand, and, like us, they understand the power of being agile and forward thinking. We’re excited to work with them and introduce the brand to a broader audience.”
SourceCode, founded in 2017, has a legacy of bringing disruptive brands like Everlast and Elvie to the forefront of the retail industry, as well as building strong B2B thought leaders in the space having worked with companies like Blis, Channel Bakers, and Yotpo. The agency has been recognized for its notable work with consumer and B2B clients, taking home best consumer campaign of the year for Everlast Worldwide’s “Be First” Campaign at PRovoke Media's 2020 SABREAwards North America, and coming in second place nationally and fourth globally in PRovoke Media's Global PR Agency Rankings 2020. SourceCode is currently a contender for PRWeek's 2020 US Outstanding Boutique Agency.
SourceCode commits to PR Council’s diversity pledge
As we continue our commitment to making the industry equal, diverse and inclusive, we’ve joined forces with agency leaders and public relations firms by signing The PR Council’s Diversity Action Alliance rooted in “ACTion.” The alliance calls for industry leaders to Adopt best practices, Champion cause, and Track progress.
By signing this commitment, we agree to share key representation metrics that will help push our industry forward and maintain transparency in our business efforts. We are proud to contribute to the larger initiatives of the Diversity Action Alliance and help create objectives to support the goal of reflecting diversity in the US by 2025.
While this is only one step we can take as an agency to push the needle forward within our industry, we are committed to continue doing our part and becoming involved in all the ways available to us. You can read more about the PR Council’s coalition here.
Gympass names SourceCode North American AOR
NEW YORK—June 24, 2020—SourceCode Communications today announced that it has been selected as the U.S. communications agency for Gympass, the corporate wellness benefit platform that provides employees access to the world’s largest global network of gyms, studios and wellness apps. Through this partnership, which started in May, SourceCode will be focused on raising Gympass’ visibility across the U.S market and shining a light on its recently expanded virtual offerings — live classes, Gympass Wellness, and live personal training.
“We have seen the immense value of our product across the globe, and we believe SourceCode’s background combines the right amount of corporate and consumer experience to help us foster the growth we are looking to achieve in the U.S.,” said Marshall Porter, U.S. CEO at Gympass. “We were impressed with the ideas and creativity that SourceCode presented throughout the pitch process, and we look forward to translating that into our work together ahead.”
Gympass was built on the mission to defeat inactivity by making fitness and wellness accessible, convenient, and affordable. Since its launch in Brazil in 2013, the company has seen significant global growth, currently offering its platform in 14 countries, with over 2,000 corporate clients and 50,000 fitness partners. Throughout COVID-19, the Gympass platform has proven to be an invaluable resource as many people have been forced to rethink their health and fitness routines, and as employers increasingly see the value in providing their employees with robust physical and mental health benefits.
“As an employer, supporting the health and wellness of employees is more important than ever, especially as we all work to navigate a new ‘work from home’ reality,” said Greg Mondshein, Managing Partner at SourceCode Communications. “Gympass makes it easy for companies to invest in these critical resources for their workforce — from mental health to nutrition to personal training to meditation — truly creating a one-stop-shop for wellness and fitness offerings. We are true believers in the work that Gympass is doing, so much so that we are also a client of theirs, and we are thrilled to get to tell their story here in the U.S..”
Gympass joins brands like Everlast and Fittrack as the most recent addition to SourceCode’s fitness and wellness client portfolio. The NY-based agency was founded in 2017 and has been repeatedly recognized for its notable work across consumer and enterprise practices since. The agency recently took home best consumer campaign for Everlast’s “Be First” initiative at the Bulldog PR Awards, and was shortlisted for PRovoke’s 2020 North America Boutique PR Agency of the Year.
SourceCode takes home four Bulldog Awards for work with Everlast and CMT
We’re excited to announce that at this year’s Bulldog Awards we’ve taken home prizes for our campaigns with Everlast: Be First and Cambridge Mobile Telematics - Making B2B Tech matter to consumers. The competition was tough, featuring winners from major industry players including Y&R PR, Havas Formula, Hotwire, Highwire Public Relations among others.
For Everlast, we’ve won the gold for Bulldog’s WOW! Award and two silver awards for Best Diversity/Inclusion Campaign 2020 along with Best Visual Storytelling Campaign 2020. Everlast, a global icon, selected SourceCode Communications as its first PR Agency of Record in 2019 to launch “Be First,” a global campaign meant to communicate a powerful statement with purpose, authenticity, and ability to appeal to various audiences. Through “Be First,' SourceCode and Everlast put Patricio Manuel forward publicly as the world’s first transgender professional boxer. The campaign received recognition across 20 top-tier national publications. You can read more about our partnership with Everlast here.
For Cambridge Mobile Telematics (CMT), we’ve won the silver award for Best Business to Business Campaign 2020. CMT, the company that develops innovative mobile sensing technology and data analytics to improve driving behavior and make roads safer around the world came to SourceCode to help raise awareness for the distracted driving epidemic and create narratives that resonate both nationally and locally. Through our partnership with CMT, we pulled proprietary data to develop a campaign highlighting the percentage of distractions that occur on Halloween Day, as well as the top cities for distraction and speeding and the safest cities. The work garnered over 64 placements with major features in Fox Business, People and CBS. You can read more about our partnership with CMT here.
We would like to congratulate all winners and finalists of this year’s Bulldog Awards and thank Bulldog’s panel of judges for your consideration. We look forward to next year’s awards and for more information on this year’s winners please see here.
A Statement from SourceCode's Founders on Recent Events
We are horrified and revulsed by the events across our country in the past few weeks. The murder of George Floyd coming so soon after the deaths of Ahmaud Arbery and Breonna Taylor further spotlighted the racial inequities and systemic aggression that shamefully persist in our society.
Being silent on racism and the disparities and violence it inflicts is to be complicit. We become part of the problem if we do nothing. We refuse to tolerate this or allow this to be part of our story even one day more. At SourceCode, we are committing to do more to confront the racial injustice that continues to plague us. We are donating immediately to the cause and educating ourselves and our teams. We are ensuring that our recruitment and working practices are as inclusive as possible. And we are investing our resources to amplify the voices of minority leaders, innovators and entrepreneurs.
To build an equal society we need to first understand and appreciate the depth of the injustice. If you’re looking for resources and want to do your part in joining us in making sure all our voices are heard, you can sign the following petitions:
You can also pick up any of the following:
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Black Feminist Thought by Patricia Hill Collins
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Eloquent Rage: A Black Feminist Discovers Her Superpower by Dr. Brittney Cooper
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Heavy: An American Memoir by Kiese Laymon
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How To Be An Antiracist by Dr. Ibram X. Kendi
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Just Mercy by Bryan Stevenson
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Me and White Supremacy by Layla F. Saad
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Raising Our Hands by Jenna Arnold
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Redefining Realness by Janet Mock
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Sister Outsider by Audre Lorde
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So You Want to Talk About Race by Ijeoma Oluo
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The Bluest Eye by Toni Morrison
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The Fire Next Time by James Baldwin
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The New Jim Crow: Mass Incarceration in the Age of Colorblindness by Michelle Alexander
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The Next American Revolution: Sustainable Activism for the Twenty-First Century by Grace Lee Boggs
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The Warmth of Other Suns by Isabel Wilkerson
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Their Eyes Were Watching God by Zora Neale Hurston
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This Bridge Called My Back: Writings by Radical Women of Color by Cherríe Moraga
We firmly believe we all have a part to play in making this world a better and equitable place for all of us. These are just our first steps toward that. We are on this journey together and we welcome all and any ideas you have.
Black Lives Matter. It’s up to us all to make sure that becomes a part of our fabric.