SourceCode Communications Wins 2020 SABRE Award for Everlast “Be First”

At this year’s PRovoke 2020 SABRE Awards North America, we’re honored to announce that we’ve taken home the prize for Consumer Campaign of the Year for Everlast’s “Be First” Campaign. The competition was fierce with over 550 entries submitted in this year's competition. Finalists in the category included industry disruptors such as, Edelman, Ogilvy and Current Global.

Everlast, a global icon, selected SourceCode Communications as its first PR Agency of Record in 2019 to launch “Be First,” a global campaign meant to communicate a powerful statement with purpose, authenticity, and ability to appeal to various audiences. Through extensive research we found that the boxing scene was filled with historical figures who were the first of their kind like Sugar Ray Leonard, Muhammad Ali and Manny Pacquiao. When we looked into the boxing scene further, we came across Patricio Manuel, the world’s first transgender professional boxer. SourceCode and Everlast knew there was an opportunity to highlight Patricio’s win in his first professional fight and position Patricio as a ‘first’ just like the legends that came before him. Through “Be First,'' Everlast was also able to target younger generations including Millennials and Gen Z, who are invested in civil rights and social issues.

The campaign’s media strategy included a combination of pre-brief pitching, landing 20 interviews with national top-tier publications along with a social media driven campaign unveiling the #befirst hashtag across all Everlast social channels. You can read more about the campaign case study here.

We would like to congratulate all winners and finalists in this year’s competition and thank PRovoke immensely along with the panel of judges who spent time reviewing our submissions. We’re looking forward to next year’s awards. For additional information on the event and winners, please see the link here.


SourceCode Featured By PRWeek after ranking as the Fastest Growing Agency in the US

We’re so pleased to have been featured by PRWeek after ranking as the fastest growing agency in the US with 106.54% growth. The piece interviewed our founders, Becky Honeyman and Greg Mondshein, and focused on our rise on the tech pr agency ranking tables, some of our award winning work, as well as our growth numbers.

“It was truly an honor to see this piece from PRWeek. The annual Agency Business Review is the preeminent guide to agency performance and to rank so high in just our 2nd full calendar year was a ‘pinch me moment.’ Additionally, to be one of six small agencies to be featured and given a 9 out of 10 ranking was another one of those moments. We’re honored and are remaining focused on what got us here - exceptional talent and client service.” said Mondshein.

Please be sure to check out the full piece on PR Week HERE. For a full view of the agency ranking tables, please check out the link HERE.

“The firm nearly doubled its number of retained clients from 14 in 2018 to 27 last year, and almost tripled staffers from eight to 22. In a year in which the agency moved into its first office, its top line saw remarkable growth at 106.5% to nearly $3.5 million. The firm is also up for Boutique Agency of the Year at the 2020 PRWeek Awards U.S.”

— PRWeek Staff

 


SourceCode Shortlisted for PRovoke's 2020 North America Boutique PR Agencies of the Year

To continue momentum from winning new agency last year, we’re thrilled to announce that the SourceCode team has been shortlisted for PRovoke’s 2020 North America Boutique PR Agencies of the Year. We're honored to be in such great company and attribute all of our success to having a unique approach, a strategic growth plan and an amazing team that helps deliver award winning work. We're humbled, excited, and can’t wait for the virtual awards ceremony next month. Congratulations to all the finalists.

To see the other categories and finalists, please check out the PRovoke website HERE.


SourceCode Cleans up at 2019 North American Sabre Awards

What a night! We're so excited to announce SourceCode has been named New Agency of the Year, after being named a finalist for the award earlier this year. Rapid growth, implementation of industry-leading benefits, award-winning campaigns and the hiring of exceptional talent all contributed to the win.

Managing Partner Becky Honeyman remarked, "We're so proud of the fact that we're being recognized for not only building a great agency, but equally that we're doing exception client work and treating our team admirably. Truly, we're honored."

In addition to the big AOY recognition, the Elvie 'Milking My Ladies' program also took home the award for 'Best Consumer Technology' campaign.

Congratulations to all involved, especially our co-finalists and winners. It's truly an honor to be in your presence.

For a full rundown of the event and the winners, please check out Holmes Report.


SourceCode Shortlisted for Two North American SABRE Awards

We're excited to announce we've been shortlisted for two North America SABRE Awards for work with Elvie and Casaza. The 2019 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 300 campaigns on its shortlist, selected from among more than 2000 entries.

Our campaigns with Elvie and Casaza are indicative of the work we do across the board for our clients. Both campaigns were focused on actually moving the needle for clients through a creative omni-channel marketing campaign. They each featured both online and off-line activations and used the power of provocative subject matter and timely news hooks to drive each respective business forward.

The finalists were announced on Monday, March 26th and the winners will be unveiled on May 7th at Cipriani 42nd Street in NYC. For more information please see the link below:

https://www.holmesreport.com/events-awards/sabre-awards/sabre-awards-north-america-2018/2019-finalists

Congratulations to all the finalists!


SourceCode takes homes 2nd In2Sabre in as many years

What a night, what an honor! We're so excited to announce that our work with Elvie on the launch of the Elvie Pump has resulted in our second In2 Sabre award. The awards further solidifies the fact that great results are the output of an inspired team, creative freedom and an open and honest culture that values transparent client partnerships.

"Elvie was such a blast to work on. The team trusted our expertise and trusted us to execute a thoughtful campaign that effectively launched the product in both the US and the UK.

The SourceCode team was in person to accept the award from Paul, Aarti and the rest of the Holmes Report team.


Holmes Report Announces 2019 In2 Sabre Award Finalists

We're pleased to announce that two of our campaigns have been shortlisted by the Holmes Report for the 2019 North American In2 Sabre's awards. The work we did for Blis in the Best Use of Blogs category supported the growth of a UK-based business en route to a banner 2018. The work for femtech leader, Elvie, in the Best in Live Events and Best Persuasive Content category helped propel this innovative brand into the breast feeding and breast pump space. By combining consumer and B2B thinking, we believe clients receive better results and thus we're excited by the diversity of these two award-winning campaigns.

Congratulations to all the finalists, your work continues to inspire us to push beyond our comfort zone with the ultimate goal of moving businesses forward. We'll see you at the awards gala.


SourceCode Shortlisted for PRWeek's Outstanding Boutique Agency of the Year

We're capping off a banner year with a shortlist announcement from PRWeek. The PRWeek awards are the pinnacle of our profession and we couldn't be more excited. It's a true testament to having a unique approach, a strategic growth plan and an amazing team that helps deliver award winning work. We're humbled, honored and can't wait for the awards dinner next year. Congratulations to all the finalists, being mentioned in the same breath as you all is the thrill of a lifetime.

Please see the full list of nominees HERE.


The Observer's Tech PR Power List Features SourceCode Communications

For the second year in a row, SourceCode was featured on the Observer's Tech PR Power List. This group features the who's who of technology PR in NY and needless to say, we're ecstatic. We're a broken record when we say this, but this doesn't happen without our killer team. The work we do together never ceases to inspire. We'll take this second to pause and reflect, but also use it to continue to motivate. How do we keep doing it bigger and better? Watch this space...


SourceCode Named Agency of the Year

We're so thrilled to announce SourceCode team was announced as winners of two gold Bulldog 'Stars of PR' Awards for New Agency of the Year and Boutique Agency of the year and most notably named the Grand Prize winner of overall Agency of the Year.

Judged by a panel of journalists and communicators, these industry awards aim to recognize extraordinary individual and agency contributions to PR and communications over the past year.

"To have accomplished this in our first full year of operation is an unprecedented achievement and a testament how our methodology is resonating with clients and the strength of our team," said Managing Partner Becky Honeyman. "We're looking forward to leveraging these wins to continue building the technology PR agency brands love to work with."

The full announcement and all details can be found here.