NEW YORK—July 15, 2021— SourceCode Communications today announced that it has been selected as the U.S. communications agency of record for Gorillas, the on-demand grocery delivery startup and the fastest European startup to reach unicorn status. Starting its partnership in April 2021, SourceCode was brought on to help launch Gorillas in the U.S. and establish the brand as a more convenient and quality grocery delivery option. Leading earned media strategy and execution for Gorillas in the U.S. market, SourceCode will also drive thought leadership efforts for Gorillas executives and support influencer relations in key markets.

“When looking for an agency to partner with, we were intent on finding a company that was well rounded in the communications landscape and that also had similar core values to Gorillas,” said Lisa Ganz, Head of Brand, NA. “SourceCode not only comes with experience launching international brands in the US and sustaining positive momentum well beyond launch, but they also have a strong commitment to diversity and making a positive community impact. We are confident they’re the right partner to help us bring the next generation of grocery delivery to consumers in a meaningful way.”

Founded in 2020, Gorillas provides on demand grocery delivery service in 10 minutes or less, while still giving consumers an exceptional product experience that mirrors a trip to the supermarket. Beyond the superior customer experience and fresh products, Gorillas is committed to supporting local and mission driven businesses, partnering with vendors that represent the communities they serve. Gorillas also emphasizes the positive treatment of their riders by offering full-time employment and benefits.

“We were immediately impressed by Gorillas’ model of grocery delivery in 10-minutes or less and after hearing more about the mission-driven nature of the company, we felt instantly connected to the brand,” said Nicole Pfeifer, VP, Consumer at SourceCode. “The e-grocery space continues to be one to watch and we couldn’t be more thrilled to welcome a game changing company like Gorillas to our growing consumer roster.”

SourceCode, founded in 2017, has a legacy of bringing disruptive brands in the consumer space to the forefront of their respective industries, including consumer clients such as Kinship, MakeSpace, and Handshake. The agency has been recognized for its notable work with consumer and B2B clients, taking home best consumer campaign of the year for Everlast Worldwide’s “Be First” Campaign at PRovoke Media’s 2020 SABREAwards North America, and coming in second place nationally and fourth globally in PRovoke Media’s Global PR Agency Rankings 2020. SourceCode also took home the honor of being named PRWeek’s 2020 US Outstanding Boutique Agency. 

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