At the beginning of 2021, we took our first steps toward our evolution as an integrated technology communications agency with the launch of our Digital Strategy practice. 

As we built out our capabilities throughout the year, we were delighted to find a synergistic partner in a Chicago-based integrated creative agency, Strike 2. After a year of working together, today, we’re thrilled to share that Strike 2 has found a new home with SourceCode Communications. We’re able to provide SourceCode clients with a whole new set of skills, including advertising and creative capabilities as well as integrated campaign development and continuing to expand our agency’s digital strategy practice and marketing capabilities.  

“Our vision is rooted in bringing humanity back into public relations through a steady dose of technology and data, and this acquisition is the next chapter in our evolution into a more integrated agency,” said Greg Mondshein, Co-Founder and Managing Partner of SourceCode Communications. “Strike 2 seamlessly integrates into our values of humanity and storytelling, and this partnership will only further help us deliver quality services aligned with our mission.” 

Strike 2 was founded in October 2019 by advertising agency executives Jason Weinberger and Matt Kaminsky. With a combined 27 years in the traditional ad agency world, Weinberger and Kaminsky bring extensive experience of branding, digital and integrated campaigns, and have executed a diverse portfolio of work from Super Bowl commercials for Gatorade to Effie-winning B2B campaigns for Sprint.

“Like SourceCode, we’re looking to bring a more nimble, yet holistic approach to solving big marketing challenges. Our two organizations began working together in 2020 and it quickly became apparent that we were like-minded—with a bias for collaboration, humility, and hustle,” said Kaminsky, Co-Founder of Strike 2. “Our partnership with SourceCode will allow us to offer a more integrated approach and desilo the worlds of creative and comms. It puts us in a position not just to keep up, but to lead through a rapidly evolving media consumption landscape.”

Off the back of this acquisition, the team has formalized  The SourceCode Group (TSCG), a collective of companies and organizations rooted in the same collective mission of using communications to make the world more equitable. In addition to Strike 2 and SourceCode Communications, TSCG now includes the following:

  • WeRaise PR, a full-service public relations agency advancing working mothers in the industry
  • Diversity Marketing Consortium (DMC), a NY State 501c3 which provides pro bono marketing support to minority and women-led startups. 

This announcement follows a string of executive new hires and promotions including the appointments of Karlsson Banks as VP of Consumer, and Amanda King as VP of Enterprise. The agency also saw promotions of Kristen Stippich to the agency’s first EVP and head of client services and former consumer practice lead Nicole Pfeifer taking on a new role as VP of Special Projects. 

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