SourceCode Communications Appoints Stephen Waddington as Non-Executive Director

SourceCode Communications has appointed PR industry veteran Stephen Waddington as a non-executive director. His remit is to support founders Becky Honeyman and Greg Mondshein in scaling the agency, mentoring and recruiting talent, and developing into new markets.

The agency was founded in 2017 with the goal of injecting humanity back into technology brands. With an extensive client roster across B2B and B2C portfolios, SourceCode helps clients including Handshake, Everlast, Clio, Makespace and Trulioo engage with audiences using authentic stories. Its SourceCode StoryHub informs creative planning to design integrated stories across all forms of media that evoke emotion and action.

Most recently in July, SourceCode founded the Diversity Marketing Consortium with three other agencies and Harlem Capital in a bid to tackle the lack of diversity in the public relations industry. The group has since expanded to include four additional agencies and is providing $3 million in pro bono marketing services to people of color and women-led businesses in the next two years.

“Greg and I were set early on in the pandemic that we were going to not only survive the pandemic, but thrive through it. Having Stephen join us to expand to other markets is just one step in setting our sights on growing our business during this time of uncertainty. With his impressive experience, we’re excited to work with Stephen to scale our business and continue to recruit prime talent to join our team,” said Becky Honeyman, co-founder and managing partner.  

“Becky and Greg are building an awesome business. SourceCode is a genuinely disruptive PR agency. It’s proposition to humanize brands and use emotion engagement are means of building relationships and changing behavior is contemporary. I’m excited to see what we can do together,” said Stephen Waddington.

Waddington left his role as MD of digital marketing agency Metia in June after 18 months to set up his own consultancy, Wadds Inc, advising marketing and PR agencies on growth and scaling. He was Chief Engagement Officer at Ketchum (2012 to 2018), responsible for driving the integration of digital and social capabilities in client engagements across the agency’s international network. 

SourceCode is the Holmes Report 2019 New Agency of the Year and PRWeek’s 2020 Outstanding Boutique Agency.

To read the article on PRovoke, please visit PRovokemedia.com. If you would like to learn more about SourceCode Communications, please drop us a line at hello@sourcecodecomms.com.


Helping Seated drive brand awareness

Seated, a restaurant discovery and rewards app, wanted to drive increased brand awareness for its platform and came to SourceCode Communications to create media buzz. However, the timing of this partnership proved to be a challenge as consumers were not dining out at restaurants due to COVID-19.

WHAT WE DID

The SourceCode team hit the ground running by obsessively checking the news to spot key trendjacking opportunities for Seated’s executives to offer commentary and analysis on the evolving situation facing restaurants as they closed due to the pandemic. With Seated co-founder Bo Peabody involved in the Georgia Restaurant Association, SourceCode pitched him out to reporters in advance of Atlanta reopening restaurants. He was able to offer an overview of what the guidelines might look like and how restaurants would operate in this new normal.

RESULTS

20+ pieces of coverage 

broadcast interviews

relationship-building briefings with top publications including Reuters and the WSJ

The team was able to garner 20+ pieces of coverage featuring Seated and its co-founder in Atlanta television affiliates. Bo Peabody hosted five broadcast interviews and bylined one article for Business Insider around what the future of the restaurant industry would look like in a COVID-19 reality. SourceCode also secured four briefings with top publications including Reuters and the Wall Street Journal to cultivate those relationships with key editors in the industry.


SourceCode Communications named one of America’s Best PR Agency by Forbes

We’re honored to share that SourceCode Communications has been recognized as one of America’s Best PR Agencies in 2021 by Forbes. To create the inaugural list, Forbes partnered with market research firm, Statista. 

Statista surveyed 12,700 experts and 20,500 customers where participants were asked to indicate how likely they were to nominate a particular agency. Statista narrowed the list down to the top 200 agencies that had at least a median score of four or five stars. In addition to being included in the list, SourceCode was rated as a five-star agency. 

This recognition comes after SourceCode was recently named one of the top 10 fastest growing agencies by Adweek, and included in PRNEWS’ Agency Elite Top 100. Recent award wins also include being named Outstanding Boutique Agency of the year by PRWeek and a Top Place to work in PR by PRNEWS.

We’d like to thank Forbes and Statista for the recognition and congratulate all agencies who were also recognized. To read more about Forbes’ list please see here.

If you’d like to learn more about SourceCode Communications, please drop us a line at hello@sourcecodecomms.com, we’d love to hear from you!


Raising awareness around Handshake's new virtual platform

Handshake, the leading career community for college students in the U.S., wanted SourceCode to increase awareness of the company’s new virtual platform as the future of work shifted in response to the pandemic.

WHAT WE DID

The SourceCode team had to think creatively on how to stand out from the masses who were sharing their POVs or response to the shift in remote work. To do so, SourceCode developed and launched a survey to understand the needs and concerns of Gen Z, employers, and universities as they manage the new remote workforce. The data uncovered interesting insights that the team funneled into media relations and thought leadership efforts.

RESULTS

56+ pieces of coverage 

5.6BN UVM

41 broadcast syndications

SourceCode secured 56+ pieces of coverage in top-tier business, news, and trade outlets including WSJ, Forbes, FOX Business, CNBC and The Street, HR Toolbox with a combined UVM of 5.6BN. There were also 41 broadcast syndications across local ABC, NBC, and CBS affiliates.


Bolstering Gympass's U.S. Awareness

Gympass, the world’s largest corporate wellness benefits platform, came to SourceCode following its massive success in international markets. The team was tasked with bolstering the brand’s awareness in the U.S. and driving attention toward its new offerings.

WHAT WE DID

SourceCode created a PR program around Gympass’s new offerings and tied it into a larger momentum story. To make the news more timely, the team conducted a consumer survey to get a pulse on consumers’ physical and mental health habits and how they’ve changed in light of COVID-19, validating the need for a service like Gympass. By aligning Gympass’s new offerings for wellness, streaming live classes, and 1:1 personal training, with the inactivity many consumers were facing, the team was able to secure strong interest in the news and outlook around the industry.

RESULTS

65%  SOV within three days of the announcement

6 pieces of coverage

4 executive briefings secured

Within three days of issuing the announcement about the new offerings from Gympass to help companies engage and retain employees, Gympass had 65% SOV and this was the first time Gympass’ SOV has been above 50%. The team also secured six pieces of coverage and four briefings for Gympass’ CEO with The Wall Street Journal, Modern Retail, Axios and Cheddar.


Diversity Marketing Consortium Expands to Offer $3 Million in Marketing and Legal Services and Announces First Program Participants

NEW YORK -- OCTOBER 14, 2020 -- Today, the Diversity Marketing Consortium (DMC) announced that, after launching in July 2020, the group has expanded in response to overwhelming demand and will now offer $3 million in pro bono marketing and legal services over the next two years. Integrated communications agency Clarity, purpose-driven communications and marketing agency Peppercomm, creative communications agency Praytell, and communications agency Racepoint Global, will work in tandem with SourceCode Communications, Cheer Partners, influencer agency Social Studies, and Superbolt, providing support to minority and women-led startups in the United States. Davis & Gilbert will also offer legal consultation to startups that work with the Diversity Marketing Consortium.

“Women and minority entrepreneurs continue to face inequality in the startup ecosystem and beyond. We started the Diversity Marketing Consortium with our industry peers to work toward tangible and meaningful change when it comes to the inequities these founders face,” said Greg Mondshein, founder of the Diversity Marketing Consortium and Managing Partner of SourceCode Communications. “We’re humbled by the interest we’ve received not only from startups, but from additional partners offering their services to the DMC. With these new partners, we’ll be able to expand to serve more founders and we’re excited to see what the future holds.” 

The Diversity Marketing Consortium was formed in an effort to help offset systemic racial and gender-based inequity for underrepresented founders. In partnership with Harlem Capital, the Diversity Marketing Consortium’s mission is to help level the playing field for underrepresented founders by providing $3 million in pro bono marketing services over the course of two years. 

As part of the first group of startups to be a part of the program, the Diversity Marketing Consortium will work with relationship intelligence CRM 4Degrees, perk management software Compt, commercial kitchen automation company Dexai Robotics, cardiac telehealth company Moving Analytics, and pet wellness company Wagmo. The companies will work with the DMC for a minimum of three months, after which, another group of founders will participate in the program. Participating startups include those in Harlem Capital’s portfolio, participants in Harlem Capital’s pitch competition on October 22, and startups that apply via the DMC’s website

Sami McCabe, Founder & CEO of Clarity said, “It is an honor to join the Diversity Marketing Consortium and we are proud to work alongside leaders in our industry in creating meaningful systemic change around racial and gender-based inequality. At Clarity, we have always strived to work in an ethical, inclusive way and we recognize that it is our responsibility to take action in creating a more diverse and just startup ecosystem. We, along with our partners in the DMC, are committed to driving us towards that future by committing our resources, services and talents to create positive change.”

“At Peppercomm, we are proud and humbled to be part of the Diversity Marketing Consortium’s first cohort of member companies. As an organization, we are committed to contributing our voices and actions to effect change and build a more just society. Certainly, we don’t have all the answers, but we are determined to lead by example and be part of the long-term solution,” said Matt Purdue, Partner and Senior Vice President at Peppercomm. “Working alongside other like-minded companies in the DMC to serve women entrepreneurs and entrepreneurs of color is an important step in how we can support creating a country, and a world, where every person is afforded the dignity and respect of an equal.”

“First and foremost, we recognize that without deploying capital to historically marginalized communities, we’ll never be able to build an equitable future. That’s why Praytell is committed to taking action and honored to join the Diversity Marketing Consortium - this partnership is one of many that will further empower our staff to actively address systemic inequality,” said Naria Frazer, Vice President of Diversity, Equity and Inclusion at Praytell. “It’s a privilege to work alongside organizations dedicated to diversifying economic systems and we look forward to supporting underrepresented business owners by amplifying their stories and helping them make the greatest impact possible.”

“As a communications agency focused on shaping the conversations that matter, we have a responsibility to do what we must, as fast as we are able, to help address systemic challenges for underserved and under-represented communities in the world of technology,” said Bob Osmond, President, Racepoint Global. “Participating as part of the Diversity Marketing Consortium is an important and productive way to channel our energies as an ally into the tangible actions that will drive real change for emerging businesses and leaders.”

For more information and to apply, please visit diversitymarketingconsortium.com


SourceCode Communications Reflects on Mental Health ahead of World Mental Health Day

On average, one in five Americans suffer from a diagnosable mental health condition in any given year. Among the many challenges 2020 has thrown at us, managing mental health has been a struggle for many. Between the lack of access to mental healthcare to potential stigma Americans face, mental health is often put on the back burner when it really should be our first priority. At SourceCode, we encourage our employees to always put their health and especially mental health first. 

This year, ahead of World Mental Health Day, we asked employees to share what mental healthcare means to them and why it’s so important to prioritize especially right now. Here’s what they had to say:

“To me, mental healthcare is not only having access to counselors or medication but having the freedom to speak openly about it with colleagues. What was once a taboo work topic has steadily become more commonplace to the betterment of employees who deal with mental health issues. Personally, knowing that I can talk about and see my therapist without any repercussions from work is a huge weight off my shoulders, and it makes coming to work more enjoyable." - Briggs Brady, Account Executive at SourceCode Communications 

“What mental health care looks like for me is going to therapy, working out after work, listening to music that makes me happy and, of course, drinking a cup of coffee when I need a perk-me-up. Lastly, mental health care for me is simply talking about my mental health care openly in hopes that it will encourage others to feel empowered to join the conversation and take care of themselves, as they deserve. Mental health care is especially important right now because many of us experienced drastic changes since the start of the pandemic - from moving states to transitioning to working remotely full time. As we adjust to a new way of living and working, it’s important to take a step back, come back to ourselves, and determine what it is we need to feel whole and happy during this time.” - Rachel Dix-Kessler, Media Strategist at SourceCode Communications 

“Mental health comes in many forms for me, whether that's through meditation, therapy, yoga, running or even journaling. It changes on the day but whichever of those things it may be, what's most important is that I listen to my body and take care of it. At the end of the day, I believe mental health is about finding what feeds and protects your soul and doing just that. This year has been filled with the words "uncertain" and "unprecedented." It's made us realize how fragile our mental health can be and why it's that much more important that we take care of it. Despite what's been happening we've had to show up for our families, coworkers, friends, communities, and so much more. But I think this year, in particular, has been a big reminder that we have to start by showing up for ourselves. To me, that means taking care of our mental health in whatever form that looks like, because it only helps us to cope and understand these times that much more.” - Sophia Feleke, Account Manager at SourceCode Communications 

“To me, mental healthcare means actively checking in with myself to take an honest look at how I'm doing. It's easy to ignore your mental health when you're not taking the time to check in on yourself on a consistent basis, but it's much harder to do so when you make it a priority. When I find myself getting a bit anxious, I reach out to a friend or two and brain dump how I'm feeling. It often helps to show that I'm not as alone as it feels from the kitchen in my apartment! Luckily enough, my coworkers double as my friends, so I don't even have to leave Slack to feel supported. With that, I try to proactively check in on my friends weekly by asking questions that make them feel like I'm there for them if they need to talk, too. During this time, I've found that taking morning walks forces me to get some fresh air before I start the day. I can feel my mood shift immediately upon stepping outside, and the days I don't get outside are often the ones that are a bit more of a struggle to keep positive. Reading has helped me to take care of my mental health (21 books and counting this year, woo), along with finding new music to geek out over. And hey, sometimes it's just about going to bed at 9:30 after watching three episodes of Riverdale by myself.  That's what I call #selfcare” - Allie Novak, Senior Media Strategist at SourceCode Communications 

At a time when our futures are uncertain making the present more challenging, we need to lean on each other helping to destigmatize managing mental health in the workplace. This will allow us to have more thoughtful and open communication. At SourceCode, we’re committed to putting our employees first, and having these conversations is only one step in the right direction. 

To learn more about how to manage mental health check out, Mental Health America. If you’d like to learn more about SourceCode, please drop us a line at hello@sourcecodecomms.com, we’d love to chat. 


SourceCode Communications selected as a finalist in the PRNEWS 2020 Platinum PR Awards

We’re thrilled to share that we have been selected as a finalist in the PRNEWS 2020 Platinum PR Awards in the Small PR Agency of the Year category. Chosen for the most imaginative messaging campaigns, exceptional communicators and top-notch teams in the industry, PRNEWS will recognize winners at a virtual gala later this month. 

This announcement comes after being named a finalist in Ragan and PR Daily’s 2020 Awards and listed as the 10th fastest growing agency in 2020 by Adweek. We can’t wait for PRNEWS’ virtual gala at the end of October and would like to thank PRNEWS for the recognition.

SourceCode was also recently named PRWeek’s Outstanding Boutique Agency of the Year, listed in PRNEWS’ Agency Elite Top 100 and a Top Place to Work in PR by PRNEWS. Congratulations to all finalists, and we’ll see you at the virtual gala. 

To learn more about SourceCode Communications, please drop us a line at hello@sourcecodecomms.com, we’d love to hear from you. 

 


Adweek names SourceCode Communications #10 Fastest Growing Agency in 2020

We’re excited to share that we have been named one of the 10 fastest growing agencies in 2020 by Adweek. Adweek has recognized SourceCode Communications as number 10 in the top 10 by percent change in revenue, number five in the top 10 in the Northeast region and number 10 in the top 10 overall. 

In the second annual Fastest Growing list, Adweek honors agencies who illustrate why brands rely on their expertise and resourcefulness to ensure success. To be eligible for Adweek’s Fastest Growing list, agencies have to provide three years of earned revenue from 2017-2019.  This year, we were recognized for a few successes including our 944% growth, StoryHub platform which helps plan, inform and design stories for clients along with some of our award winning clients like Everlast. We were also recently selected as a finalist in Ragan and PR Daily’s 2020 awards for our work with Everlast for the “Be First Campaign.”

This recognition comes after SourceCode was named PRWeek’s Outstanding Boutique Agency of the Year and a Top Place to Work in PR by PRNEWS. We’re honored to be listed as one of Adweek’s fastest growing agencies. Thank you to Adweek and congratulations to all agencies recognized.

Interested in learning more about SourceCode Communications? Please drop us a line at hello@sourcecodecomms.com


SourceCode Communications Spotlights First Intern: Kelsey Nass reflects on her remote summer internship

I joined SourceCode Communications as a remote intern this summer and quickly discovered that there was rarely a dull moment on the job. One of the best aspects of my internship was that I honestly never felt like an intern. I felt like any other colleague who had a full plate of work with the added support of my coworkers who helped me along the way. Something I will always appreciate is that each week upon checking in with my manager I was asked, “is there anything that you want to try?” This question made me feel like a valuable member of the team with control of my experience. I had the chance to dabble across each sector of the agency and build new skills that you can’t learn in the classroom. Overall my internship was a great opportunity for me to grow and discover what the world of PR was really like. Here are some of the biggest lessons I learned along the way:

What was the biggest surprise from interning in PR?

Securing coverage isn't an overnight process but rather the work of maintaining key reporter relationships. SourceCode has mastered the practice of keeping good relationships with reporters across a number of different publications, and it was interesting to gain insight into the behind the scenes of what it’s really like to secure coverage. While the waiting game may leave some discouraged, the SourceCode team showed me the art of the follow up and developing reporter friendships. This practice speaks to SourceCode’s mantra about the importance of keeping PR human. 

What was the biggest challenge you faced in your internship? How did you overcome it?

When I first started at SourceCode, I worked part time Monday through Friday. This schedule meant I was missing some internal and client dialogues so I sometimes had to play catch up. So, like most issues in life I needed to have the courage to verbalize this to my team. After one conversation the issue was resolved. I worked with the team to readjust my time where I could work full days three times a week, allowing me to work the same amount of hours but produce better work while also staying more closely looped in. SourceCode wanted me to get the most out of my internship experience and that was clear by how fast and simple this change was made to improve my productivity. 

What is something that you are really proud of accomplishing during your summer internship? 

I had the opportunity to secure coverage! It was a great learning experience and I was involved in the whole process – drafting the pitch, finding the target, pitching out the story and ultimately securing coverage. It was a huge milestone and something I will always remember.

What was one of your most memorable experiences? 

My most memorable experience were the weekly meet and greets with the SourceCode team. These discussions were a chance for me to have individual meetings with every employee across departments and positions where they told me about their background and how they ended up in their career today. They gave me advice for my own path and future of work and I had the opportunity to connect with each person on the team, developing deeper relationships.

What three words would you use to describe your summer internship? 

Creative, educational, flexible (in terms of work, accounts, time)

Describe your SourceCode colleagues 

Supportive, encouraging and motivating 

Describe the culture at SourceCode?

Open (open narratives on everything), light hearted, fun! 

What advice would you give to a future SourceCode intern? 

Always ask questions and put yourself out there! SourceCode is special in the sense that they produce competitive, top tier work but the people don't make you feel that competitiveness or intimidation. SourceCode is truly one of those places where when they say “no question is a dumb question,” and they really mean it. Your questions are seen as showing curiosity and intellect, never a burden. 

SourceCode was recently named PRWeek’s Outstanding Boutique Agency of the Year and a Top Place to Work in PR by PRNEWS.  Want to learn more about SourceCode Communications or have any questions? Drop us a line at hello@sourcecodecomms.com, we’d love to hear from you.