AI
SourceCode Communications Launches ‘Amplify’, an AI-driven Solution to Efficiently and Effectively Leverage Earned Media Coverage Across All Communications Channels
SourceCode Communications, an integrated communications agency known for its creative storytelling for technology brands, has developed a new, proprietary product offering: SourceCode Amplify. Created in direct response to client needs and aiming to…
The New Era of Marketing with OpenAI's Search Engine
There is a lot of chatter at the moment about the potential introduction of OpenAI's search engine that could dramatically reshape communication and marketing. Just a few of my thoughts: Conversational Content is King Forget the old playbook of…
SourceCode Communications Launches New Generative AI Policy: Empowering Innovation Responsibly
SourceCode Generative AI Policy We are excited to announce the launch of SourceCode Communications' new Generative AI policy, a comprehensive framework designed to guide our agency's approach to the use of artificial intelligence and its impact on…
Source[De]Coded: 🤖You should be using AI more... here's how
Hey all! This week we’ve pulled together some less theoretical and more tangible insight in and around AI for marketers and communicators. While we’re seeing massive investments from likes of Dentsu and Publicis, the rest of us should be looking for…
Prompts and Circumstances: Understanding how to properly use AI in Communications
AI is transforming many facets of business, including public relations. A recent study by the Chartered Institute of Public Relations found that AI tools now assist as much as 40% of tasks performed by PR and comms professionals. Indeed, AI tools…
Journalism's AI Evolution: Navigating Change for Communications Pros
Understanding the challenges editors face and keeping the ever-evolving pressures facing the news landscape top-of-mind is key to building successful relationships with journalists. In 2024 and for years to come, artificial intelligence (AI) is…
Navigating President Biden's AI Executive Order's Impact on Communications Professionals
President Biden's recent Executive Order (EO) on Artificial Intelligence (AI) is a directive, setting a framework for the development of AI technologies. Its influence will significantly impact how we as communication professionals undertake our…
Positioning DataBank as the Leading Voice of AI Infrastructure
In view of the spike in interest in generative AI, all eyes are on the shortage of GPU chips necessary to run generative AI models. However, there needs to be adequate data center capacity to house and power the hardware powering AI workloads. The…
SourceCode Communications Formalizes Artificial Intelligence Practice Keeping Client and Industry Trends Top of Mind
Sourcecode Communications, a leading technology public relations firm, is excited to announce the formal launch of its Artificial Intelligence (AI) practice area. While AI-focused companies have been a focus of the agency since its inception, the…
SourceCode Communications Named Communications Agency of Record for DataBank, Expands Enterprise Practice in Data Centers
NEW YORK –January 13, 2023 – SourceCode Communications today announced it has been selected as the communications agency of record for DataBank, a leading provider of data center, cloud and interconnection services. Through this partnership,…
