SourceCode Named AOR for Accedian’s Enterprise Business

NEW YORK— November 15, 2019— Accedian, the leader in performance analytics and end user experience solutions, has selected SourceCode Communications as its public relations agency of record. Accedian is dedicated to providing customers such as T-Mobile, Thomson Reuters, and Cox Communications, with the ability to assure their digital infrastructure, while helping them to unlock the full productivity of their users.

The relationship officially kicked off in July, with the agency focusing on defining the brands new messaging while building Accedian’s thought leadership within the enterprise. Focus quickly expanded to maintaining a strong presence in the telecommunications space. The scope will consist of thought leadership and executive positioning, as well as media and analyst relations.

“After a competitive RFP including four leading technology PR agencies, we overwhelmingly decided on SourceCode,” said VP of marketing Kaela Loffler. “The agency had the right experience, impressive case studies, creative ideas and a partnership-minded attitude we require as we scale our business. We without a doubt made the right decision for us.”

Accedian joins SourceCode’s growing enterprise practice, a group of global category disruptors including voice security leader Pindrop, global cloud solutions provider Cloudreach, and mobile data sensing and smartphone telematics company Cambridge Mobile Telematics. The practice currently consists of 7 retainer clients and six staffers.

“Accedian came to us during a pivotal transition in their business, which requires a thoughtful approach to messaging and communications. Just the kind of challenge in which we thrive,” explained managing partner, Becky Honeyman. “We’re excited to be a part of the Accedian journey and look forward to continuing to provide exceptional service.”

SourceCode Communications is experiencing a banner year. The NYC-based shop has doubled its team since January, housing 17 full-time employees. In addition to expanding its enterprise division, the agency’s consumer and AdTech/MarTech practices have grown through marquee client wins including iconic fight sports brand Everlast, car sharing marketplace Turo, and streaming media intelligence company Conviva.


SourceCode Signs Pindrop and Cambridge Mobile

SourceCode Communications has expanded its portfolio in both the security and the mobility industries with the addition of Pindrop and Cambridge Mobile Telematics, two new agency of record relationships. A pioneer in voice security and authentication, Pindrop is trusted by seven of the world’s 10 largest banks. Cambridge Mobile Telematics, fresh off the close of a $500MM investment from the SoftBank Vision Fund, is on a mission to create safer drivers through the elimination of distracted driving via its award-winning DriveWell Platform.

“Pindrop and CMT are two exciting additions to the portfolio – both with a focus on shifting the narrative around their respective industries and, most importantly, their own brands,” said Rebecca Honeyman, Managing Partner of SourceCode Communications. “Both Pindrop and CMT will allow our cross-disciplinary teams to deliver thoughtful creative, data-driven storytelling and drive actionable business results.”

Pindrop on-boarded SourceCode in December for a program surrounding the launch of a new Voice Identity Platform at the Consumer Electronics Show (CES). In 2019, the agency is managing a robust communications program to elevate Pindrop’s presence in the security and Internet of Things landscape through product communications, customer success programs, executive positioning, trade show management and more. Pindrop is the latest addition to SourceCode’s growing portfolio of enterprise security companies, which includes PCI Pal and Wallarm.

“SourceCode’s combined knowledge and experience of the consumer and B2B tech landscape really resonated with us, and has resulted in immediate success for the Pindrop business,” said Josh Soto, vice president of marketing at Pindrop. “They quickly immersed themselves into our business and have become integral partners beyond traditional public relations.”

Cambridge Mobile Telematics, founded, in 2010, as a spinout from MIT’s Computer Science and Artificial Intelligence Lab, has engaged SourceCode to build and execute a communications program focused on increasing awareness among insurers, driving app downloads and recruiting top talent. The company’s DriveWell behavior-based program has helped users achieve a 40-percent reduction of digital distractions in just 60 days. In 2019, Cambridge Mobile Telematics aims to broaden its capabilities to reach drivers of the 1.2 billion cars on the road through creative, integrated communications programs.

"Early on, we knew that SourceCode could be the right partner for us. There was a natural synergy between our teams and a strong desire to help tell our story to improve the safety of roadways around the world,” said Ryan McMahon, vice president of marketing at Cambridge Mobile Telematics. “The agency’s appetite to tell human stories enabled through technology and innovation represented a true philosophical match.”

This announcement comes on the heels of SourceCode receiving a number of PR and marketing accolades in late 2018 and early 2019, including Bulldog Reporter’s Best PR Agency of 2018 and Observer’s 2019 Top Tech Specialty Firms. The company, which recently celebrated its first birthday, was also shortlisted for two 2019 Holme’s In2Sabres Award and as an Outstanding Boutique Agency of the Year from PRWeek.