Featured

Source[De]Coded: ✏️ Rewrite Old-School Marketing Tactics

Hey all! Greg spent a few days down at the University of Florida engaging with students and helping faculty update their curriculum. Despite all the news around the defunding of diversity programs in Florida, the future is bright. Faculty remains…


Source[De]Coded: 🔮 Embrace The Future of B2B Marketing

Hey all! Big news coming out of SourceCode in the last week. We hired Kevin Dulaney as our EVP, Head of Technology and Innovation. He’s working to optimize the business, making sure we’re leveraging automation and AI where possible, and building out…


Source[De]Coded: 🏈 Lessons From Super Bowl LVIII Ads

Hey all! Were any of you Niners fans ‘sick’ yesterday with a broken heart? 😅 So…we couldn’t help ourselves and had to jump on the Super Bowl insights bandwagon. We did some quick thinking on the use of QR codes and how effective they might be,…


Source[De]Coded: 🤖You should be using AI more... here's how

Hey all! This week we’ve pulled together some less theoretical and more tangible insight in and around AI for marketers and communicators. While we’re seeing massive investments from likes of Dentsu and Publicis, the rest of us should be looking for…


Source[De]Coded: Learning from the latest marketing news

Hey all! Welcome to Issue 5. We’ve highlighted some new features from LinkedIn we’re really excited about, an amazing partnership between the 49ers and a biotech company, and how Disney is taking their ad platform to the next level. There’s quite a…


SourceCode Communications Formalizes Artificial Intelligence Practice Keeping Client and Industry Trends Top of Mind

Sourcecode Communications, a leading technology public relations firm, is excited to announce the formal launch of its Artificial Intelligence (AI) practice area. While AI-focused companies have been a focus of the agency since its inception, the…


SourceCode Communications Launches SourceCode Strong, New Company Wellness Initiative

SourceCode Communications today launched SourceCode Strong, a new wellness initiative aimed at supporting and empowering employee well-being.  SourceCode Strong includes a wide range of new resources and policies, including a 37 hour work week,…


Analyst Relations 101

Analyst Relations & Revelations Analyst relations, while perhaps less glamorous than the world of media relations, is still a vital part of any good B2B marketing strategy. Analysts are: INFORMATIVE: Analysts have their fingers on the pulse of…


SourceCode’s Summer Bookshelf 2021

With the summer in full swing, we also have some more down time (hopefully!). While the world is opening up more in light of recent COVID-19 restrictions lifting, there is also greater opportunity to read new books, listen to podcasts, and watch new…


PRC's Pride Partnership with Reimagine Gender – Browse the resources created for organizations to become more gender-inclusive environments

To celebrate Pride month in 2021, the PR Council partnered with Reimagine Gender, an organization dedicated to helping corporations, NGOs, families, and policymakers better understand gender so they can help their communities thrive. The goal of the…