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Source[De]Coded: 📣 Call Your Brand Boring
Hey all! We hope you all had a nice Easter weekend. From our side, we recently spent an awesome week on the trade show floor in Vegas with TouchTunes for Amusement Expo, and after a HUGE account win, we’re hiring like crazy. Did you love working…
SourceCode Communications Launches New Generative AI Policy: Empowering Innovation Responsibly
SourceCode Generative AI Policy We are excited to announce the launch of SourceCode Communications' new Generative AI policy, a comprehensive framework designed to guide our agency's approach to the use of artificial intelligence and its impact on…
Source[De]Coded: 😳 Getting Outside the Comfort Zone
How on earth is it almost Q2? It feels like we were all reading a zillion 2024 prediction pieces and now we’re a quarter of the way through the year. Jeez. Anyway, you’re going to love this week’s newsletter…a brilliant campaign from Whirlpool, a…
Source[De]Coded: ✏️ Rewrite Old-School Marketing Tactics
Hey all! Greg spent a few days down at the University of Florida engaging with students and helping faculty update their curriculum. Despite all the news around the defunding of diversity programs in Florida, the future is bright. Faculty remains…
Source[De]Coded: 🔮 Embrace The Future of B2B Marketing
Hey all! Big news coming out of SourceCode in the last week. We hired Kevin Dulaney as our EVP, Head of Technology and Innovation. He’s working to optimize the business, making sure we’re leveraging automation and AI where possible, and building out…
Source[De]Coded: 🏈 Lessons From Super Bowl LVIII Ads
Hey all! Were any of you Niners fans ‘sick’ yesterday with a broken heart? 😅 So…we couldn’t help ourselves and had to jump on the Super Bowl insights bandwagon. We did some quick thinking on the use of QR codes and how effective they might be,…
Source[De]Coded: 🤖You should be using AI more... here's how
Hey all! This week we’ve pulled together some less theoretical and more tangible insight in and around AI for marketers and communicators. While we’re seeing massive investments from likes of Dentsu and Publicis, the rest of us should be looking for…
Source[De]Coded: Learning from the latest marketing news
Hey all! Welcome to Issue 5. We’ve highlighted some new features from LinkedIn we’re really excited about, an amazing partnership between the 49ers and a biotech company, and how Disney is taking their ad platform to the next level. There’s quite a…
SourceCode Communications Formalizes Artificial Intelligence Practice Keeping Client and Industry Trends Top of Mind
Sourcecode Communications, a leading technology public relations firm, is excited to announce the formal launch of its Artificial Intelligence (AI) practice area. While AI-focused companies have been a focus of the agency since its inception, the…
SourceCode Communications Launches SourceCode Strong, New Company Wellness Initiative
SourceCode Communications today launched SourceCode Strong, a new wellness initiative aimed at supporting and empowering employee well-being. SourceCode Strong includes a wide range of new resources and policies, including a 37 hour work week,…
