Consumer Technology

Marni Raitt

A Case of the Gimme Gimmes: is instant gratification really the key to long term success for consumer tech startups?

Instant gratification. Blame it on the GenZers or the Millennials, but the fact is, we all want it, and we want it now. Now that the post-pandemic world is causing many of us to stay home on a more regular basis, that need has expanded to include…


Gorillas Names SourceCode Communications U.S. PR Agency of Record

NEW YORK—July 15, 2021— SourceCode Communications today announced that it has been selected as the U.S. communications agency of record for Gorillas, the on-demand grocery delivery startup and the fastest European startup to reach unicorn status.…


Kinship Names SourceCode Communications PR Agency of Record

NEW YORK—June 1, 2021— SourceCode Communications today announced that it had been selected as the communications agency of record for Kinship Partners, Inc., a company dedicated to reimagining the pet parenting experience through innovative products…


Missive and SourceCode Communications selected to handle UK and US communications for Koa Health

LONDON—December 15, 2020—Missive, the strategic technology communications consultancy, and US technology agency SourceCode Communications, have partnered to oversee global communications for Koa Health, pioneer of digital mental healthcare…


PRNEWS recognizes SourceCode Communications’ VP of Consumer as one of their Rising PR stars 30 and Under

We’re excited to share that Nicole Pfeifer, VP of Consumer at SourceCode, has been recognized as one of PR News' Rising PR Stars 30 & Under in PR News’ PR people awards this year. PRNEWS showcases top talent, passionate professionals and budding…


Breaking through the news cycle part four: Consumer Tech

Allie Novak, Senior Media Strategist at SourceCode Communications This week we round up the final part of our breaking through the news cycle series with part four. In part one, we discussed the importance of newsjacking within our insights and…


Helping Rachio grow its social media presence

After running a multi-year, successful PR program, when Rachio was looking for a new social media team, they looked no further than SourceCode. Rachio wanted to grow its social media presence and increase engagement across all platforms, including…


Helping Seated drive brand awareness

Seated, a restaurant discovery and rewards app, wanted to drive increased brand awareness for its platform and came to SourceCode Communications to create media buzz. However, the timing of this partnership proved to be a challenge as consumers were…


Raising awareness around Handshake's new virtual platform

Handshake, the leading career community for college students in the U.S., wanted SourceCode to increase awareness of the company’s new virtual platform as the future of work shifted in response to the pandemic. WHAT WE DID The SourceCode team had to…


Bolstering Gympass's U.S. Awareness

Gympass, the world’s largest corporate wellness benefits platform, came to SourceCode following its massive success in international markets. The team was tasked with bolstering the brand’s awareness in the U.S. and driving attention toward its new…