National Small Business Week: Supporting Small Businesses through COVID-19 (Part II)

COVID-19 has significantly impacted companies of all sizes across the country, and none have perhaps been more shaken by the pandemic than America’s small businesses. According to the Main Street America organization’s Small Business Survey, about 37% of small businesses are at risk of shutting down within the next few months.

Continuing our series celebrating what would have been National Small Business Week [see part one here: National Small Business Week: Supporting Small Businesses through COVID-19 [Part One], today we hear from Kangaroo, the leader in affordable, easy-to-use home security products. Bob Stohrer, Kangaroo’s Chief Marketing Officer, shares how the company is handling COVID-19 as a resource for many of the small businesses that have had to close their doors at least temporarily due to the current crisis.

How are you supporting small businesses during the COVID-19 pandemic?

As a NYC-based start-up, we witnessed the early and profound impact of COVID-19 as small businesses went dark all around us. While our DIY security solutions were designed for homes, we knew they could also be very useful and effective for small businesses. We quickly stood up a “free use and return” offer directed at small businesses, allowing them to safeguard their storefronts at no cost and with no long-term obligation.

What advice would you give to the industry about how to support customers right now?

As a marketer, COVID-19 effectively unfragmented our country and immediately put most everyone on the same page in terms of concerns, needs, and behaviors. In just months, it seemed as though we had turned back the clock by decades to a time when people were oriented around a handful of issues, institutions, and media outlets. The opportunity and mandate right now is to do things fit into this shared narrative, and where feasible to pivot your focus, marketing, and activities accordingly. It’s also a good reminder that creativity loves constraints and not to give up realizing new applications of your business and people.

Are there any fun things your company is doing to maintain company culture working remotely?

A member of our team instituted Friday Happy-Video Hour, which has been a fun way to exhale and stay connected to colleagues outside of the day-to-day pressures of work and what’s going on around us. As a company that operates across three countries, we’re also doing all-company meetings once a week just to ensure everyone is pacing with the business and has a good handle on how COVID-19 is influencing our actions. While not the most innovative and fun thing, it has kept the team informed and inspired.


SourceCode Expands Consumer Smart Home Practice with Home Security Company Kangaroo

NEW YORKMay 7, 2020SourceCode Communications today announced that it has been selected as the communications agency of record for Kangaroo, the leader in affordable, easy-to-use home security products. Kangaroo directly engaged with SourceCode given the agency’s experience in the smart home category, initially focusing the team on the launch of its innovative new Privacy Camera security device, which seamlessly integrates privacy protections into the camera’s core functionality.

“As a challenger brand in a growing but competitive market, you don’t win by simply following others’ playbook. Instead, we put a significant premium on disruptive ideas - product through to marketing,,” said Bob Stohrer, Chief Marketing Officer at Kangaroo. “SourceCode shares this ethos and clearly demonstrated that they could amplify our efforts now, and into the future. We’re excited to have them on our team.”

Founded on the belief that security should be accessible to all, Kangaroo’s hubless, app-based, DIY home security system offers the most comprehensive and easy to use solution at its price point, with no compromise on user data protection and privacy. In March, the company launched its game-changing security camera designed to protect users’ homes while keeping their privacy top of mind - only monitoring what they want, when they want. Privacy Camera builds on Kangaroo’s impressive suite of products which include a Motion + Entry Sensor, Siren + Keypad and Water + Climate Sensor, all of which are controlled from the Kangaroo app. In light of the current crisis, SourceCode is also supporting Kangaroo’s efforts to give back through a Small Business Initiative and #TrooHeroes campaign that provides free security products to businesses and first responders directly impacted by COVID-19.

“As a homeowner myself, I know how important home security is for protecting not just my property, but the people inside of it as well. Unfortunately, for many Americans, access to affordable and easy-to-use home security is simply not available,” said Greg Mondshein, Managing Partner at SourceCode Communications. “We were immediately drawn to the Kangaroo team and their passion for making sure that anyone, anywhere could have access to the necessary tools to protect their homes. This commitment to using technology for good to actually help communities aligned well with SourceCode’s core mission and we’re so thrilled to be working with the incredible team at Kangaroo to continue making that human impact.”

Founded in 2017, SourceCode continues to build on its successful consumer practice, recently attracting top-tier brands Everlast, TURO, MakeSpace, and Handshake and growing an astounding 400% YoY. Recognized for in-depth experience and an impressive track record in both consumer and enterprise practices, the agency was recently honored as a top performer in PRWeek’s 2020 Agency Business Report, and shortlisted for PRovoke’s 2020 North America Boutique PR Agency of the Year.


SourceCode Signs AOR Relationship with Handshake

NEW YORK—Oct. 30, 2019—SourceCode Communications today announced it has been named the communications agency of record for Handshake, the leading career community for college students in the U.S. SourceCode won the account, which officially kicked off in October, in a competitive pitch featuring several well-known technology firms. The AOR relationship will consist of thought leadership, media relations, and content development support in an effort to raise visibility amongst college students and recent graduates, university career advisors, and human resource professionals.

“SourceCode brought the right combination of creative consumer experience and corporate communications rigor, making them the ideal partner to amplify Handshake’s story,” said Priti Khare, Director of Communications at Handshake. “The team was impressive throughout the entire pitch process and their use of data to bring stories to life will prove invaluable.”

Handshake’s community includes 17 million students and young alumni at over 850 universities - including 120+ minority serving institutions. The platform connects up-and-coming talent across all 50 states with 400,000+ employers recruiting on Handshake - from every Fortune 500 company to thousands of small businesses, nonprofits, startups, and more.

“We firmly believe in Handshake’s mission of democratizing opportunity for college students, helping them find the right job regardless of their network or what school they graduated from,” said Greg Mondshein, Managing Partner of SourceCode Communications. “We couldn’t be more excited to partner with Handshake to execute creative communications strategies that reach Gen Z, their parents, and the employers that will eventually hire them.”

SourceCode Communications continues to maintain its trajectory of nearly 100 percent YoY growth in 2019. The NYC-based shop has more than doubled its team since January, growing to 19 full-time employees in just 26 months. For the second year in a row, the agency was also named by PRNews as a Best Place to Work in PR and Small Agency of the Year.


IDAGIO Names SourceCode AOR

NEW YORK—August 9, 2019—SourceCode Communications has expanded its consumer tech client roster with the addition of an agency of record partnership with IDAGIO, the leading streaming service for classical music. SourceCode’s work for the new client, which began in late Spring, will focus on building an integrated communications plan bolstered by creative campaign initiatives designed to establish thought leadership, accelerate customer awareness and driving business growth. The agency will be focusing heavily on communicating the health and wellness benefits of listening to classical music.

“We're delighted to be partnering with SourceCode so that we can reach even more classical music fans from one of our fastest growing markets, North America," stated IDAGIO Director of Communications, Birgit Gehring. "Following our Fall 2018 US launch, we wanted to find the right partner to take our US presence to the next level. SourceCode has been a clear choice for us and we're excited to be collaborating on projects together and accelerating our PR efforts.”

The signing expands SourceCode’s consumer technology portfolio, guided by Nicole Pfeifer, to now include clients in the music, automotive, dating, smart home, femtech and consumer electronics spaces. The win also comes on the heels of being selected as the 2019 New Agency of the Year by Holmes Report and named as a 2018 Top Place to Work In PR by PR News.

On the news, SourceCode Communications Managing Partner Greg Mondshein added: “We’re thrilled to be partnering with IDAGIO to tell their stories. IDAGIO’s inspirational leadership, impressive technology and growth trajectory make them one of our most exciting new clients.”

SourceCode is on pace to grow revenue more than 100% this year and more than double its NYC-based team. Earlier this year, SourceCode Communications expanded its B2B tech practice with the addition of full-suite research-technology solutions providers Conviva and Channel Bakers. In addition to winning Agency of the Year this past May at the North American Sabres, SourceCode and their consumer client, Elvie, won ‘Best Consumer Technology’ Campaign by Holmes Report for their ‘Milking My Ladies’ program.


SourceCode Helps CMT End Distracted Driving

Cambridge Mobile Telematics (CMT) develops innovative mobile sensing technology and data analytics to improve driving behavior and make roads safer around the world. The company’s smartphone telematics platform measures driving quality, engages drivers, and reduces their risky behavior by 40%. CMT came to SourceCode to help raise awareness for the distracted driving epidemic and create narratives that resonate both nationally and locally. Following a $500MM funding round led by SoftBank, the company also wanted to be positioned as a data-driven expert on distracted driving and auto safety.

WHAT WE DID

The SourceCode team worked closely with CMT to pull proprietary data to develop a campaign highlighting the percentage of distractions that occur on Halloween Day, as well as the top cities for distraction and speeding and the safest cities.

By analyzing dangerous traffic patterns from phone sensors on October 31, 2018, CMT found that speeding increased by an alarming 235% on Halloween, while drivers slamming on brakes increased 178%. Based on this data, cities like The Hamptons, Arlington, Miami, and Park City were deemed most dangerous for Trick-or-Treaters while San Jose, Seattle, Long Beach and Minneapolis were deemed the safest.

RESULTS

The SourceCode team garnered 64+ placements, including major features on Fox Business, People and FOX News and CBS broadcast coverage. This resulted in 39 billion impressions for the company and numerous inbound requests for expert commentary on the data.


SourceCode Shortlisted for Two North American SABRE Awards

We're excited to announce we've been shortlisted for two North America SABRE Awards for work with Elvie and Casaza. The 2019 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 300 campaigns on its shortlist, selected from among more than 2000 entries.

Our campaigns with Elvie and Casaza are indicative of the work we do across the board for our clients. Both campaigns were focused on actually moving the needle for clients through a creative omni-channel marketing campaign. They each featured both online and off-line activations and used the power of provocative subject matter and timely news hooks to drive each respective business forward.

The finalists were announced on Monday, March 26th and the winners will be unveiled on May 7th at Cipriani 42nd Street in NYC. For more information please see the link below:

https://www.holmesreport.com/events-awards/sabre-awards/sabre-awards-north-america-2018/2019-finalists

Congratulations to all the finalists!


Holmes Report features SourceCode

SourceCode Communications continues to grow its consumer technology practice with the signing of two new agency of record relationships, Turo and Yousician. Turo is a pioneer and the leading car sharing marketplace in the world, operating across the US, Canada, the UK, and Germany. Yousician is the world’s leading music education company with millions of users and the highest rating on both the Apple App and Google Play Stores. These two new clients are helping to fuel the agency’s growth, which is on pace to reach more than 100 percent year-over-year.

Nicole Pfeifer comes to SourceCode from Wachsman, where she built and led the consumer technology practice. A true consumer PR strategist, she has played integral roles on the Casper, Sweet (Hearst-Snapchat joint venture), Foursquare, SEGA, and Medium businesses. Nicole will be responsible for the business management of SourceCode’s consumer practice as well as provide strategic support on all key accounts.

“Building our consumer technology practice has been a focus for us since we started the agency and has enabled us to develop award-winning campaigns with Elvie, Hinge, and Casaza,” said Greg Mondshein, Managing Partner of SourceCode Communications. “In order to maintain the quality of service and the pace of our growth, we’ve needed a leader like Nicole to formalize our programming, develop thoughtful strategy, and ensure impeccable client service.”

Turo onboarded SourceCode in early March to partner with the internal team on the development and execution of creative initiatives and execute a thoughtful consumer media strategy. SourceCode won in a competitive pitch against three well-known agencies.

“In a quickturn agency briefing process, we were thoroughly impressed with the level of creative thinking the SourceCode team brought to our business,” said Steve Webb, vice president of communications at Turo. “Even before we were officially onboarded, the team was engaged and developing plans to maximize the impact our communications program will make in 2019.”

Pfeifer remarks: “The recognition that SourceCode has received and clients the team has won in such a short period of time is truly impressive. I’ve been watching the company since it was founded and couldn’t pass up the opportunity to help build and lead the consumer team.”

Earlier this year, SourceCode announced partnerships with Cambridge Mobile Telematics and Pindrop and won a Holmes In2Sabre for its work on the Elvie business. Additionally, the agency has received a number of PR and marketing accolades, including PRWeek’s Boutique Agency of the Year Shortlist, Bulldog Reporter’s Best PR Agency of 2018 and Observer’s 2019 Top Tech Specialty Firms.

The agency is currently 13 employees, up five full-time employees since the start of 2019, all based out of Union Square, New York.


SourceCode takes homes 2nd In2Sabre in as many years

What a night, what an honor! We're so excited to announce that our work with Elvie on the launch of the Elvie Pump has resulted in our second In2 Sabre award. The awards further solidifies the fact that great results are the output of an inspired team, creative freedom and an open and honest culture that values transparent client partnerships.

"Elvie was such a blast to work on. The team trusted our expertise and trusted us to execute a thoughtful campaign that effectively launched the product in both the US and the UK.

The SourceCode team was in person to accept the award from Paul, Aarti and the rest of the Holmes Report team.