SourceCode Expands Enterprise Technology Portfolio with New Client LightStep
NEW YORK—November 26, 2019—SourceCode Communications today announced it has been named the communications agency of record for LightStep, the leading application performance management company for modern tech stacks. SourceCode won the account, which officially kicked off in September, and will focus on defining messaging, thought leadership, developer relations, content development support and media relations.
“I’ve worked with SourceCode in the past and I know they’re the right partner for LightStep as the company continues its growth,” said Josh Soto, vice president of marketing at LightStep. “The agency’s ability to quickly grasp complex subject matter, develop messaging for technology and general audiences and continually execute is second-to-none. They’ve already shown their value and I know there’s more to come.”
Since being founded in 2017 by a group of Google alumnae, Lightstep has quickly established itself as the preeminent player in the observability market. In the past year, Lightstep has been winning award after award. The brand was recently named a Best Places to Work in the Bay Area. Late last year, LightStep was named one of the 20 Rising Stars as part of the Forbes Cloud 100 list; a Cool Vendor in Performance Analysis; Analytics and Containers by Gartner[1]; and an MIT Sloan CIO Symposium Innovation Showcase finalist for developing a cutting edge solution that provides both strong value and innovation to the enterprise IT space.
“I am delighted to welcome LightStep into our growing enterprise practice,” said Hugh Collins, who leads SourceCode Communications’ enterprise technology practice. “Their technology is uniquely suited to the needs of modern tech stacks, and Josh is a respected marketing leader in Silicon Valley. We look forward to working with the team in 2020 and beyond.”
SourceCode Communications continues to maintain its trajectory of nearly 100% YoY growth in 2019. The NYC-based shop has more than doubled its team since January, growing to 21 full-time employees in just 26 months. For the second year in a row, the agency was also named by PRNews as a Best Place to Work in PR.
SourceCode Named AOR for Accedian’s Enterprise Business
NEW YORK— November 15, 2019— Accedian, the leader in performance analytics and end user experience solutions, has selected SourceCode Communications as its public relations agency of record. Accedian is dedicated to providing customers such as T-Mobile, Thomson Reuters, and Cox Communications, with the ability to assure their digital infrastructure, while helping them to unlock the full productivity of their users.
The relationship officially kicked off in July, with the agency focusing on defining the brands new messaging while building Accedian’s thought leadership within the enterprise. Focus quickly expanded to maintaining a strong presence in the telecommunications space. The scope will consist of thought leadership and executive positioning, as well as media and analyst relations.
“After a competitive RFP including four leading technology PR agencies, we overwhelmingly decided on SourceCode,” said VP of marketing Kaela Loffler. “The agency had the right experience, impressive case studies, creative ideas and a partnership-minded attitude we require as we scale our business. We without a doubt made the right decision for us.”
Accedian joins SourceCode’s growing enterprise practice, a group of global category disruptors including voice security leader Pindrop, global cloud solutions provider Cloudreach, and mobile data sensing and smartphone telematics company Cambridge Mobile Telematics. The practice currently consists of 7 retainer clients and six staffers.
“Accedian came to us during a pivotal transition in their business, which requires a thoughtful approach to messaging and communications. Just the kind of challenge in which we thrive,” explained managing partner, Becky Honeyman. “We’re excited to be a part of the Accedian journey and look forward to continuing to provide exceptional service.”
SourceCode Communications is experiencing a banner year. The NYC-based shop has doubled its team since January, housing 17 full-time employees. In addition to expanding its enterprise division, the agency’s consumer and AdTech/MarTech practices have grown through marquee client wins including iconic fight sports brand Everlast, car sharing marketplace Turo, and streaming media intelligence company Conviva.
SourceCode Signs AOR Relationship with CloudReach
Cloudreach is the leading global cloud solutions provider, which partners with Amazon Web Services, Microsoft Azure and Google Cloud Platform to deliver cloud-enabled business transformation. After an exhaustive three month agency search process, SourceCode won the bid. The agency is tasked with increasing brand value and establishing Cloudreach as a marquee partner for enterprise businesses in the U.S. The scope will consist of thought leadership and executive positioning, as well as media and analyst relations.
“As we continue to expand our leadership position in the U.S., we needed to bring on the right partner to broaden our awareness and build a brand presence in line with our market impact,” said Andre Azevedo, CMO at Cloudread. “SourceCode’s strong experience and understanding of how cloud enables enterprise transformation made them the ideal partner to help scale our business.”
PRWeek posted an article on the story here.
Hugh Collins joins SourceCode as Head of Fintech & Enterprise
SourceCode Communications, a fast-growing boutique communications firm, today announced it has expanded its leadership team with the addition of seasoned PR practitioner Hugh Collins, who will oversee the fintech and enterprise practices. These practice area recently expanded following competitive pitches for an AOR relationship with MyWallSt and Cloudreach.
Collins joins SourceCode from Bateman Group, where he was a Vice President and the Fintech Lead. Prior to Bateman, Collins worked with SourceCode co-founders, Greg Mondshein and Becky Honeyman, at Hotwire Global, where he lead the fintech and regtech practices in the U.S. Previous experience also includes years as a finance and business reporter with Bloomberg News and Aol News.
“We’ve always loved and admired the way Hugh is able to bring deep financial services and technology understanding and media experience to solve complex communications challenges,” said Becky Honeyman, Managing Partner of SourceCode Communications. “His ability to lead accounts with thoughtful and practical recommendations has already made a tremendous impact on our business. We couldn’t be more excited to be working together again.”
Collins remarks: “I am thrilled to be reunited with Greg and Becky. They’ve built a truly impressive operation in such a short period of time, combining the best of B2B and consumer communications for truly unique client programs. I just couldn’t pass up the opportunity to be a part of building the next great technology agency in NYC.”
SourceCode Signs Pindrop and Cambridge Mobile
SourceCode Communications has expanded its portfolio in both the security and the mobility industries with the addition of Pindrop and Cambridge Mobile Telematics, two new agency of record relationships. A pioneer in voice security and authentication, Pindrop is trusted by seven of the world’s 10 largest banks. Cambridge Mobile Telematics, fresh off the close of a $500MM investment from the SoftBank Vision Fund, is on a mission to create safer drivers through the elimination of distracted driving via its award-winning DriveWell Platform.
“Pindrop and CMT are two exciting additions to the portfolio – both with a focus on shifting the narrative around their respective industries and, most importantly, their own brands,” said Rebecca Honeyman, Managing Partner of SourceCode Communications. “Both Pindrop and CMT will allow our cross-disciplinary teams to deliver thoughtful creative, data-driven storytelling and drive actionable business results.”
Pindrop on-boarded SourceCode in December for a program surrounding the launch of a new Voice Identity Platform at the Consumer Electronics Show (CES). In 2019, the agency is managing a robust communications program to elevate Pindrop’s presence in the security and Internet of Things landscape through product communications, customer success programs, executive positioning, trade show management and more. Pindrop is the latest addition to SourceCode’s growing portfolio of enterprise security companies, which includes PCI Pal and Wallarm.
“SourceCode’s combined knowledge and experience of the consumer and B2B tech landscape really resonated with us, and has resulted in immediate success for the Pindrop business,” said Josh Soto, vice president of marketing at Pindrop. “They quickly immersed themselves into our business and have become integral partners beyond traditional public relations.”
Cambridge Mobile Telematics, founded, in 2010, as a spinout from MIT’s Computer Science and Artificial Intelligence Lab, has engaged SourceCode to build and execute a communications program focused on increasing awareness among insurers, driving app downloads and recruiting top talent. The company’s DriveWell behavior-based program has helped users achieve a 40-percent reduction of digital distractions in just 60 days. In 2019, Cambridge Mobile Telematics aims to broaden its capabilities to reach drivers of the 1.2 billion cars on the road through creative, integrated communications programs.
"Early on, we knew that SourceCode could be the right partner for us. There was a natural synergy between our teams and a strong desire to help tell our story to improve the safety of roadways around the world,” said Ryan McMahon, vice president of marketing at Cambridge Mobile Telematics. “The agency’s appetite to tell human stories enabled through technology and innovation represented a true philosophical match.”
This announcement comes on the heels of SourceCode receiving a number of PR and marketing accolades in late 2018 and early 2019, including Bulldog Reporter’s Best PR Agency of 2018 and Observer’s 2019 Top Tech Specialty Firms. The company, which recently celebrated its first birthday, was also shortlisted for two 2019 Holme’s In2Sabres Award and as an Outstanding Boutique Agency of the Year from PRWeek.