Noah Names SourceCode AOR to Lead Relaunch

NEW YORKApril 10, 2020SourceCode Communications today announced that it has been selected as the communications agency of record for Noah, a modern finance company partnering with homeowners to share in the risk and reward of homeownership. The partnership officially kicked off in February, with the agency focusing on Noah’s rebrand from Patch Homes along with the company’s thought leadership strategy.

“In the midst of a major rebrand, we were looking for an agency who was able to help amplify our voice to new audiences by striking the right balance of customer empathy and financial expertise,” said Nirmal Deshpande, Director of Product at Noah. “SourceCode was an immediate partner to us, quickly processing the intricacies of our unique business model, bringing creative ideas to the table, and crafting Noah’s story from the very beginning.”

Noah, founded in 2016, is helping homeowners access their home equity and meet their financial goals without incurring new monthly payments or interest. Homeowners in select metro areas across the United States receive a one-time cash payment in exchange for a share in a percentage of their home’s future appreciation or depreciation. This innovative equity sharing model is a debt-free alternative to traditional home equity loans and HELOCs, and the company – currently available in 20 metro areas across the U.S – is poised for rapid growth to transform home equity financing drastically as they expand into new markets nationwide.

In addition to helping Noah with their relaunch, SourceCode was integral in helping the company adjust amidst the COVID-19 pandemic and the added financial stress it is causing for homeowners. Along with the rebrand, Noah cut fees for its Homeowner Protection Program, which offers protective advances to its homeowner partners who need assistance making mortgage payments. Noah also cut fees for its home equity sharing product, offering new customers $1,000 at closing until May 1, 2020.

“The real estate industry is in the midst of major disruption, and partnering with Noah to tell this story helped further our mission to work with more companies that make a difference in people’s lives and that was clear from the moment we started working with them,” said Greg Mondshein, Managing Partner, SourceCode Communications. “We’re so excited to be on board for this rebrand and watch the story unfold. It will be an exciting journey to see where the company is headed and we can’t wait to continue our work with Sahil, Sarah, Jordan, Nim and the rest of the Noah team.”

Over the last two years, SourceCode has been at the forefront of tech PR disruption. Launched at the end of 2017, the agency has experienced 101% growth from 2018-2019 and is on track for the same rapid expansion in 2020. The agency works with a varying portfolio of tech brands including Turo, Everlast and SCRUFF in the consumer space, along with WePay, Pindrop, and Lightstep in the B2B space. SourceCode was recently shortlisted by PRWeek for the Boutique Agency of the Year and named New, Fastest Growing and eighth Most Creative Agency by PRovoke.


Hugh Collins joins SourceCode as Head of Fintech & Enterprise

SourceCode Communications, a fast-growing boutique communications firm, today announced it has expanded its leadership team with the addition of seasoned PR practitioner Hugh Collins, who will oversee the fintech and enterprise practices. These practice area recently expanded following competitive pitches for an AOR relationship with MyWallSt and Cloudreach.

Collins joins SourceCode from Bateman Group, where he was a Vice President and the Fintech Lead. Prior to Bateman, Collins worked with SourceCode co-founders, Greg Mondshein and Becky Honeyman, at Hotwire Global, where he lead the fintech and regtech practices in the U.S. Previous experience also includes years as a finance and business reporter with Bloomberg News and Aol News.

“We’ve always loved and admired the way Hugh is able to bring deep financial services and technology understanding and media experience to solve complex communications challenges,” said Becky Honeyman, Managing Partner of SourceCode Communications. “His ability to lead accounts with thoughtful and practical recommendations has already made a tremendous impact on our business. We couldn’t be more excited to be working together again.”

Collins remarks: “I am thrilled to be reunited with Greg and Becky. They’ve built a truly impressive operation in such a short period of time, combining the best of B2B and consumer communications for truly unique client programs. I just couldn’t pass up the opportunity to be a part of building the next great technology agency in NYC.”