Thought Leadership

On Turning Five

On Turning Five...

When we started on September 7, 2017, we had no idea what the future would bring. As we turn the page on our 5th year today, it felt necessary to mark this milestone with a meaningful piece from our passionate and empathetic Co-Founders/Managing…


Client Service vs Servitude

Client Service vs Servitude: Be the Cool Head When Chaos Reigns Supreme

As leaders—whether within an agency, or in-house on a marketing or communications team—being a strategic partner and source of calm rather than a “yes person” is critical to help senior leadership successfully navigate, manage and communicate…


Caitlin Streams

Want an Engaged, Efficient and Happy Workforce? Give Them Paid Parental Leave.

Ask any parent how they're doing these days, they'll probably answer ‘I’ve been having a rough time.” As a mother of a two year old with a second on the way, I can personally attest to this being my experience. Professionally speaking, I’m seeing…


Analyst Relations 101

Analyst Relations & Revelations Analyst relations, while perhaps less glamorous than the world of media relations, is still a vital part of any good B2B marketing strategy. Analysts are: INFORMATIVE: Analysts have their fingers on the pulse of…


Sharing Human Experiences – SourceCode Managing Partner highlights Industry Takeaways from the 2021 SABRE Awards

The SABRE Awards, produced by PRovoke Media, have traditionally been about engagement, credibility, and relationship building. In 2021, these areas of expertise are more important than ever as it’s important to understand the need to adapt,…


Why WeRaise? Why Now?

WeRaise was founded in a response to a problem that has plagued offices and boardrooms for decades - our traditional business structures simply don’t work for many parents and primary caregivers.  As founders of SourceCode Communications and active…


Trendsights: Geeking Out

As I mentioned the other day, towards the end of this month SourceCode is launching a report on the future of work and culture. Keep an eye out for it; in the meantime, I’ve been thinking a lot about an issue our study brings up: The absolute…


Trendsights: Improvisation and Competence

Later this month, Source Code will be publishing a report on work and life in the twenty-first century. I can’t wait to share the final report with you, and so I wanted to share some of the thoughts it’s set stirring in my head. In 2020, everyone is…


NBA Playoffs

COVID-19 has forced everyone to innovate. It’s even present on the small screen as I’ve watched my Miami Heat defy all the odds and make it to the NBA Finals. For the NBA, thinking outside the box meant thinking inside the bubble — and they’re…


Business learnings from three years in

They say that time flies when you’re having fun, and I can report that’s true. At SourceCode, we’re so pleased to have recently celebrated our three year anniversary.  Though the journey’s been fun, it hasn’t always been easy. I never planned to be…