Thought Leadership
SourceCode Communications Launches Impact Dashboard, an All-In-One Measurement & Reporting Tool that Transforms Data into Strategic Insights for Marketing Teams
On the heels of the launch of SourceCode Amplify, a proprietary AI tool for maximizing earned media coverage, SourceCode has rolled out its latest product development – the SourceCode Impact Dashboard. Focused on making reporting, measurement, and…
Media AMA: Insights from Cheryl Winokur Munk on Collaborating with Freelance Journalists
Recently, I had the privilege of hosting an "Ask Me Anything" (AMA) session with Cheryl Winokur Munk, a freelance journalist whose work has graced top-tier outlets such as CNBC and The Wall Street Journal. Cheryl described the freelance role as a…
5 Tips for Amplifying Your Holiday Gift Guide Season (Spoiler Alert: Start Now!)
Just as things are heating up for summer, it’s time to think about the end-of-year holiday season. Yikes! You might be wondering: “But, do we have to?” The short answer is yes, but it depends on your priorities. If you’re looking for coverage in…
SourceCode Communications Establishes Global Executive Leadership Team with the Hire of Former Hotwire EVP Christa Conte and the Promotion of Kristen Stippich to US Managing Director
SourceCode Communications has announced the promotion of Kristen Stippich and the hiring of Christa Conte, solidifying the business’s global executive leadership team. Stippich, who has spent the past four years leading client service at SourceCode…
The Intersection and Value of PR and SEO by Meghan Matheny
SEO and PR are intrinsically intertwined in the era of digital marketing, making it essential for organizations to consider both at all times. To delve deeper into understanding the intersection between the two, our team hosted an AMA with Jim…
SourceCode Communications Unveils Executive Brand Management (EBM) Product to Elevate Thought Leadership for C-Suite Executives
SourceCode Communications, known for our creative approach to storytelling for technology brands, is proud to announce the launch of our latest service: Executive Brand Management (EBM). EBM is a holistic opportunity for executives to define their…
Journalism's AI Evolution: Navigating Change for Communications Pros
Understanding the challenges editors face and keeping the ever-evolving pressures facing the news landscape top-of-mind is key to building successful relationships with journalists. In 2024 and for years to come, artificial intelligence (AI) is…
3 Key Areas Every Retailer Should Focus on in 2024
At the start of every year, the industry is inundated with lists of top trends, predictions of what’s next, and best practices that we’re all supposed to follow. And every year, it can feel overwhelming to know which direction to take. To help you…
A Day in the Life: Kayleigh Jones, Account Director
Today marks seven months since I started at SourceCode. When I joined the team back in May, I knew I was going to be surrounded by the best in the business and since then, I’ve regularly been blown away by the amazing companies and the group of…
With Gratitude as I've Grown: The SourceCode Leaders Who Have Impacted My Career
As I’ve taken the time to reflect on all the high and lows we’ve experienced this year, a common theme for me has been my growth through relationships, both personally and professionally. When I first joined SourceCode, some of the attributes I…