Digital

Source[De]Coded: 👤 Don’t be cringe

Hey friends! We’re less than a week away from Cannes and we can’t wait to check out the latest and greatest from brand marketers, technology providers, and agencies (email us if you’re headed to the event).  This week, we wanted to shine a light on…


Source[De]Coded: 👤 Get ahead of the competition

Well, we’ve hit the unofficial start of summer. I hope you all had a great Memorial Day Weekend. We’re buzzing away over here working on a few more new products (did you catch our Demand Cloud announcement last week?), some other marketing…


The Intersection and Value of PR and SEO by Meghan Matheny

SEO and PR are intrinsically intertwined in the era of digital marketing, making it essential for organizations to consider both at all times. To delve deeper into understanding the intersection between the two, our team hosted an AMA with Jim…


Source[De]Coded: 💡 Insights: Humanity In Campaigns

Hey, all! It’s mid-May and ski season is officially over and I’m sad about it. I’ll get over it by burying myself in my new Mountain Gazette subscription 😅. Anyway, it’s been a big week! We’re finally live with SourceCode Amplify, our proprietary…


The New Era of Marketing with OpenAI's Search Engine

There is a lot of chatter at the moment about the potential introduction of OpenAI's search engine that could dramatically reshape communication and marketing. Just a few of my thoughts: Conversational Content is King Forget the old playbook of…


Source[De]Coded: 💖 Tell Your Most Authentic Story

Hey, all! How is it May already? Bad news for seasonal allergy sufferers, good news for cherry blossom lovers…they came to play this year!  We’ve had a fun end to the month with some company-wide Earth Day activities and our UK team over in our NY…


Source[De]Coded: 😵‍💫 How to (actually) tackle innovation

Hey, all! It’s been a wild two weeks. We signed our biggest client EVER, brought on two new team members, pitched an even bigger piece of business this week, and generally knocked it out the park for clients. The team is flying. This week, we recap…


Source[De]Coded: 📣 Call Your Brand Boring

Hey all! We hope you all had a nice Easter weekend. From our side, we recently spent an awesome week on the trade show floor in Vegas with TouchTunes for Amusement Expo, and after a HUGE account win, we’re hiring like crazy. Did you love working…


Source[De]Coded: 😳 Getting Outside the Comfort Zone

How on earth is it almost Q2? It feels like we were all reading a zillion 2024 prediction pieces and now we’re a quarter of the way through the year. Jeez. Anyway, you’re going to love this week’s newsletter…a brilliant campaign from Whirlpool, a…


Source[De]Coded: ✏️ Rewrite Old-School Marketing Tactics

Hey all! Greg spent a few days down at the University of Florida engaging with students and helping faculty update their curriculum. Despite all the news around the defunding of diversity programs in Florida, the future is bright. Faculty remains…