We've united industry partners to launch the Diversity Marketing Consortium
In an effort to help offset systemic racial and gender-based inequality for diverse founders, we’re proud to share that SourceCode Communications, employee experience agency Cheer Partners, influencer agency Social Studies, and performance marketing agency Superbolt are uniting to form The Diversity Marketing Consortium.
Recent events have highlighted the ways in which women and minorities don’t have the same equal access to opportunities. Our country is on a long road to repair systemic inequities plaguing every aspect of our lives, and the DMC is only one way we can help on that journey. Founded on the recognition of these injustices, the Diversity Marketing Consortium commits to providing $1.5 million in marketing services to diverse founders over the course of two years.
Through our partnership with Harlem Capital Partners (HCP), an early-stage venture capital firm committed to investing in underrepresented founders, recipient companies will include those in HCP’s portfolio, in addition to startups via an open call for applicants.
The time for change is now, and it’s long overdue. Check out more information on the Diversity Marketing Consortium at www.diversitymarketingconsortium.com and see what our industry leaders are saying below:
- Adweek: Group of Agencies Band Together to Offers $1.5 Million for Women and POC Founders
- Campaign US: New Diversity Marketing Consortium and Harlem Capital partner to aid women and minority-led startups
- MediaPost: Agencies Form Diversity Marketing Consortium
- PRovoke: Small Firms Pledge $1.5m In Services To Give Women, Minority-Led Startups Equal Opportunity
- PRWeek: Four agencies form Diversity Marketing Consortium to help minority startups
SourceCode Communications Wins 2020 SABRE Award for Everlast “Be First”
At this year’s PRovoke 2020 SABRE Awards North America, we’re honored to announce that we’ve taken home the prize for Consumer Campaign of the Year for Everlast’s “Be First” Campaign. The competition was fierce with over 550 entries submitted in this year's competition. Finalists in the category included industry disruptors such as, Edelman, Ogilvy and Current Global.
Everlast, a global icon, selected SourceCode Communications as its first PR Agency of Record in 2019 to launch “Be First,” a global campaign meant to communicate a powerful statement with purpose, authenticity, and ability to appeal to various audiences. Through extensive research we found that the boxing scene was filled with historical figures who were the first of their kind like Sugar Ray Leonard, Muhammad Ali and Manny Pacquiao. When we looked into the boxing scene further, we came across Patricio Manuel, the world’s first transgender professional boxer. SourceCode and Everlast knew there was an opportunity to highlight Patricio’s win in his first professional fight and position Patricio as a ‘first’ just like the legends that came before him. Through “Be First,'' Everlast was also able to target younger generations including Millennials and Gen Z, who are invested in civil rights and social issues.
The campaign’s media strategy included a combination of pre-brief pitching, landing 20 interviews with national top-tier publications along with a social media driven campaign unveiling the #befirst hashtag across all Everlast social channels. You can read more about the campaign case study here.
We would like to congratulate all winners and finalists in this year’s competition and thank PRovoke immensely along with the panel of judges who spent time reviewing our submissions. We’re looking forward to next year’s awards. For additional information on the event and winners, please see the link here.
SourceCode Featured By PRWeek after ranking as the Fastest Growing Agency in the US
We’re so pleased to have been featured by PRWeek after ranking as the fastest growing agency in the US with 106.54% growth. The piece interviewed our founders, Becky Honeyman and Greg Mondshein, and focused on our rise on the tech pr agency ranking tables, some of our award winning work, as well as our growth numbers.
“It was truly an honor to see this piece from PRWeek. The annual Agency Business Review is the preeminent guide to agency performance and to rank so high in just our 2nd full calendar year was a ‘pinch me moment.’ Additionally, to be one of six small agencies to be featured and given a 9 out of 10 ranking was another one of those moments. We’re honored and are remaining focused on what got us here - exceptional talent and client service.” said Mondshein.
Please be sure to check out the full piece on PR Week HERE. For a full view of the agency ranking tables, please check out the link HERE.
“The firm nearly doubled its number of retained clients from 14 in 2018 to 27 last year, and almost tripled staffers from eight to 22. In a year in which the agency moved into its first office, its top line saw remarkable growth at 106.5% to nearly $3.5 million. The firm is also up for Boutique Agency of the Year at the 2020 PRWeek Awards U.S.”
— PRWeek Staff
SourceCode Shortlisted for PRovoke's 2020 North America Boutique PR Agencies of the Year
To continue momentum from winning new agency last year, we’re thrilled to announce that the SourceCode team has been shortlisted for PRovoke’s 2020 North America Boutique PR Agencies of the Year. We're honored to be in such great company and attribute all of our success to having a unique approach, a strategic growth plan and an amazing team that helps deliver award winning work. We're humbled, excited, and can’t wait for the virtual awards ceremony next month. Congratulations to all the finalists.
To see the other categories and finalists, please check out the PRovoke website HERE.
SourceCode Expands Enterprise Technology Portfolio with New Client LightStep
NEW YORK—November 26, 2019—SourceCode Communications today announced it has been named the communications agency of record for LightStep, the leading application performance management company for modern tech stacks. SourceCode won the account, which officially kicked off in September, and will focus on defining messaging, thought leadership, developer relations, content development support and media relations.
“I’ve worked with SourceCode in the past and I know they’re the right partner for LightStep as the company continues its growth,” said Josh Soto, vice president of marketing at LightStep. “The agency’s ability to quickly grasp complex subject matter, develop messaging for technology and general audiences and continually execute is second-to-none. They’ve already shown their value and I know there’s more to come.”
Since being founded in 2017 by a group of Google alumnae, Lightstep has quickly established itself as the preeminent player in the observability market. In the past year, Lightstep has been winning award after award. The brand was recently named a Best Places to Work in the Bay Area. Late last year, LightStep was named one of the 20 Rising Stars as part of the Forbes Cloud 100 list; a Cool Vendor in Performance Analysis; Analytics and Containers by Gartner[1]; and an MIT Sloan CIO Symposium Innovation Showcase finalist for developing a cutting edge solution that provides both strong value and innovation to the enterprise IT space.
“I am delighted to welcome LightStep into our growing enterprise practice,” said Hugh Collins, who leads SourceCode Communications’ enterprise technology practice. “Their technology is uniquely suited to the needs of modern tech stacks, and Josh is a respected marketing leader in Silicon Valley. We look forward to working with the team in 2020 and beyond.”
SourceCode Communications continues to maintain its trajectory of nearly 100% YoY growth in 2019. The NYC-based shop has more than doubled its team since January, growing to 21 full-time employees in just 26 months. For the second year in a row, the agency was also named by PRNews as a Best Place to Work in PR.
SourceCode Named AOR for Accedian’s Enterprise Business
NEW YORK— November 15, 2019— Accedian, the leader in performance analytics and end user experience solutions, has selected SourceCode Communications as its public relations agency of record. Accedian is dedicated to providing customers such as T-Mobile, Thomson Reuters, and Cox Communications, with the ability to assure their digital infrastructure, while helping them to unlock the full productivity of their users.
The relationship officially kicked off in July, with the agency focusing on defining the brands new messaging while building Accedian’s thought leadership within the enterprise. Focus quickly expanded to maintaining a strong presence in the telecommunications space. The scope will consist of thought leadership and executive positioning, as well as media and analyst relations.
“After a competitive RFP including four leading technology PR agencies, we overwhelmingly decided on SourceCode,” said VP of marketing Kaela Loffler. “The agency had the right experience, impressive case studies, creative ideas and a partnership-minded attitude we require as we scale our business. We without a doubt made the right decision for us.”
Accedian joins SourceCode’s growing enterprise practice, a group of global category disruptors including voice security leader Pindrop, global cloud solutions provider Cloudreach, and mobile data sensing and smartphone telematics company Cambridge Mobile Telematics. The practice currently consists of 7 retainer clients and six staffers.
“Accedian came to us during a pivotal transition in their business, which requires a thoughtful approach to messaging and communications. Just the kind of challenge in which we thrive,” explained managing partner, Becky Honeyman. “We’re excited to be a part of the Accedian journey and look forward to continuing to provide exceptional service.”
SourceCode Communications is experiencing a banner year. The NYC-based shop has doubled its team since January, housing 17 full-time employees. In addition to expanding its enterprise division, the agency’s consumer and AdTech/MarTech practices have grown through marquee client wins including iconic fight sports brand Everlast, car sharing marketplace Turo, and streaming media intelligence company Conviva.
SourceCode Signs AOR Relationship with Handshake
NEW YORK—Oct. 30, 2019—SourceCode Communications today announced it has been named the communications agency of record for Handshake, the leading career community for college students in the U.S. SourceCode won the account, which officially kicked off in October, in a competitive pitch featuring several well-known technology firms. The AOR relationship will consist of thought leadership, media relations, and content development support in an effort to raise visibility amongst college students and recent graduates, university career advisors, and human resource professionals.
“SourceCode brought the right combination of creative consumer experience and corporate communications rigor, making them the ideal partner to amplify Handshake’s story,” said Priti Khare, Director of Communications at Handshake. “The team was impressive throughout the entire pitch process and their use of data to bring stories to life will prove invaluable.”
Handshake’s community includes 17 million students and young alumni at over 850 universities - including 120+ minority serving institutions. The platform connects up-and-coming talent across all 50 states with 400,000+ employers recruiting on Handshake - from every Fortune 500 company to thousands of small businesses, nonprofits, startups, and more.
“We firmly believe in Handshake’s mission of democratizing opportunity for college students, helping them find the right job regardless of their network or what school they graduated from,” said Greg Mondshein, Managing Partner of SourceCode Communications. “We couldn’t be more excited to partner with Handshake to execute creative communications strategies that reach Gen Z, their parents, and the employers that will eventually hire them.”
SourceCode Communications continues to maintain its trajectory of nearly 100 percent YoY growth in 2019. The NYC-based shop has more than doubled its team since January, growing to 19 full-time employees in just 26 months. For the second year in a row, the agency was also named by PRNews as a Best Place to Work in PR and Small Agency of the Year.
Managing Partner Greg Mondshein named a Top 25 Innovator in PR by Holmes Report
We couldn't be more proud of one of our leaders, Greg Mondshein, for being named to The Holmes Reports' Innovator 25 - Americas. According to The Holmes Report, "This year’s list features remarkable innovators who are addressing the industry’s challenges with ingenuity and insight to make meaningful (and hopefully lasting) change at time when it's needed more than ever. Among the innovators on this year's list are those who are spearheading movements, pushing the industry into new realms of creativity, agency alchemists whose insights have transformed brands, data-driven business leaders who are analyzing the spread of information online — and combatting disinformation while they're at it, and those on the cusp of building a truly modern workplace, among others."
SourceCode Wins Small Firm of the Year by PR News
At one of the PR industry's premier events, the PRNews Platinum PR Gala, we're honored to announce that we took home the prize for Small Agency of the Year. The competition was fierce and we're so incredibly honored to even be included in such an illustrious list. The event highlighted the industry elite, highlighted by Agency of the Year recognitions for Pan Communications, Thunder 11 and SourceCode. Congratulations to all winners and thank you immensely to PRNews and the amazing panel of judges. We'll see you next year. For additional details on the event, please check out the link here.
SourceCode Wins Prestigous PR Award
All awards are great, but ones that highlight the culture we've created together with our team members make us the happiest. So it should go without saying that we are BEYOND pleased to announce for the second year in a row, we've been named a Top Place to Work in PR by PRNews. Through this award, 'PRNews is celebrating the agencies that have turned client wins into great PR and the organizations that have created workplace environments that epitomize work-life balance, give back to the community and advocate for diversity and inclusion.' Yep, that's how we roll. Check out the details on the event here and of course, if you're looking for a career change, drop us a line. We like the unexpected, a witty joke and any otherwise unusual outreach strategies.