Consumer Lifestyle
SourceCode Communications Named Agency of Record for Elfster
New York, NY – July 5, 2023 – Today, SourceCode Communications announced that it has again been selected as the U.S. communications agency of record for Elfster, the leading online community for gift giving, wish lists, and secret santa gift…
Making FitXR Synonymous with Accessible Fitness
With the fitness industry historically not showing diverse bodies in their advertisements and marketing, VR fitness platform FitXR wanted to establish itself as an inclusive fitness product for people of all body types and fitness levels. Since its…
Raising Awareness for Telehealth Startup, Plume
Plume, the leading telehealth provider for transgender healthcare, is a company built by trans people for trans people. As the company looked to expand its presence in the U.S., SourceCode was tasked with developing and executing an earned media…
Keeping Wisdom in the News Year-Round
Wisdom was well known in the pet care space, but was not breaking through with key consumer lifestyle outlets that would move the needle for their business. SourceCode sought to create a steady drumbeat of news in key lifestyle publications in order…
Bringing Gorillas’ 10-minute Grocery Delivery to the US
Gorillas is a well-known European company that specializes in delivering fresh groceries quickly and efficiently to your front door. Their ability to provide on-demand delivery without sacrificing quality and their rider employment model has driven…
Reuniting Dog Brothers on Good Morning America with Wisdom Panal
Wisdom Panel, the pet care company that allows pet parents to understand their pet’s DNA was always invested in using their data to bring pets and their owners together. Wisdom Panel tasked SourceCode with raising awareness of its new product…
Kinship Names SourceCode Communications PR Agency of Record
NEW YORK—June 1, 2021— SourceCode Communications today announced that it had been selected as the communications agency of record for Kinship Partners, Inc., a company dedicated to reimagining the pet parenting experience through innovative products…
PRNEWS recognizes SourceCode Communications’ VP of Consumer as one of their Rising PR stars 30 and Under
We’re excited to share that Nicole Pfeifer, VP of Consumer at SourceCode, has been recognized as one of PR News' Rising PR Stars 30 & Under in PR News’ PR people awards this year. PRNEWS showcases top talent, passionate professionals and budding…
Breaking through the news cycle part two: Consumer Lifestyle
Allie Novak, Senior Media Strategist at SourceCode Communications In part one of breaking through the newscycle, we mentioned Newsjacking as one way to build relationships with reporters and get the unique commentary from our executives out there,…
PRSA names SourceCode Communications’ VP of Consumer as one of 2020's 15 under 35
We’re excited to announce that Nicole Pfeifer, SourceCode’s VP of Consumer, has been named in PRSA’s 15 under 35 Big Apple Awards. The New York Chapter of Public Relations Society of America established the Big Apple Awards as a way to encourage…