New York, NY – July 5, 2023 – Today, SourceCode Communications announced that it has again been selected as the U.S. communications agency of record for Elfster, the leading online community for gift giving, wish lists, and secret santa gift exchanges.

As a pivotal part of its ongoing growth and brand-building strategy, Elfster has turned to SourceCode Communications to lead a comprehensive PR and communications campaign. The partnership will drive the company’s brand story forward, foster engagement with key demographics, and amplify its mission to simplify the process of gift-giving.

“We are incredibly excited to partner with a brand that combines innovation and heart like Elfster,” said Greg Mondshein, Co-Founder and Managing Partner at SourceCode Communications. “Gift-giving is a universal experience that brings people closer together, and Elfster’s dedication to this process perfectly aligns with our commitment to promoting brands that genuinely want to make a difference.”

SourceCode Communications will offer a wide range of services to Elfster, including strategic counsel, media relations, brand building, and thought leadership. The collaboration aims to elevate Elfster’s brand recognition and establish them as the best brand for all gift-giving moments, positioning the company as a thought leader in the industry, enhancing its market position, and maximizing its growth potential.

Peter Imburg, CEO of Elfster, remarked, “As we continue to grow and revolutionize the gift-giving experience, it’s crucial that we have a communications partner that shares our passion and understands our vision. SourceCode’s proven track record, combined with their creative approach to storytelling, makes them the ideal partner for us.”

This latest win continues to solidify SourceCode Communications’ reputation as a go-to agency for consumer and technology-focused brands looking to elevate their industry presence and grow brand awareness.


About SourceCode Communications

These partnerships come on the heels of SourceCode’s recent recognition as one of the top global public relations agencies by PRovoke Global PR Agency Rankings and PRNEWS Agency’s Elite Top 100 List for the second straight year, in addition to being named to Crain New York’s Fast 50

SourceCode continues to build out its client portfolio with industry disruptive organizations, highlighting their expertise in the enterprise technology and SaaS sectors, with top executives earning prestigious awards for their innovative approach to PR

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About Elfster:

Elfster is the world’s leading Secret Santa app designed to spread cheer by making Christmas, holiday and everyday gift giving easier. Elfster features a Secret Santa organizer, sharable wish lists and curated gift guides. The site welcomes more than 21 million users annually from more than 50 countries. Users gift products ranging from home goods to books, clothing to fitness gear and handmade crafts to beauty products.

Elfster partners with world renowned retailers including Amazon, Nordstrom, Etsy, lululemon, Sephora, Anthropologie, Fanatics, Zappos and more. Founder and CEO Peter Imburg was inspired to launch the Berkeley, California-based company in 2001 after his wife and sister realized how complicated it was to coordinate a cross-country Secret Santa exchange.  For more information, visit, or the site’s Instagram (@elfster), Pinterest (@elfster1) or Facebook (@elfster) channels.