NEW YORK – July 26, 2023 – Today, SourceCode Communications announced that it has been selected as the agency of record for Homebase, the all-in-one team management app that helps more than 100,000 local small businesses manage their hourly teams. Since establishing this partnership in late 2022, SourceCode continues to establish itself as a go-to resource for insights and trends in the workplace space, particularly with small businesses. 

“The evolution of the workplace is something that we as a team, and small business, are living through day-to-day, with the themes that media are covering being very top of mind for us as a small business,” said Becky Honeyman, co-founder of SourceCode Communications. “Over the last couple of years, we’ve built out our agency capabilities with brands that are rooted in the workplace vertical, building a resource center that media rely on and trust for all trending workplace topics.” 

Homebase adds to the agency’s growing portfolio of workplace-centric clients, including Workhuman, Legion and Traliant, centered around supporting small business owners and hourly workers as they navigate the new world of work. 

Founded by CEO John Waldmann in San Francisco, Homebase is the one-stop-shop for small businesses to build unstoppable teams with everything they need to manage hourly work. As the only all-in-one team management solution built specifically for local small businesses, Homebase combines all aspects of hourly team operations in one place, including time clocks, employee scheduling, messaging, payroll, hiring, perks, HR, and more.

“Small businesses are the backbone of the U.S. economy, driving 50% of American GDP as an engine of economic opportunity via wealth and job creation. Homebase is about enabling mighty small businesses to build unstoppable teams, so it was crucial to work with a partner that could help us put a spotlight on small business owners and their hourly workers,” said Jonathan Motha-Pollock, Homebase Senior Manager of PR and Communications. ”As a small but mighty team themselves, SourceCode has been a dependable and trusted partner, applying their creative thinking and constant drive to tell meaningful stories of Homebase small businesses and the inspiring people behind them.”

SourceCode is consistently honored as a best place to work in public relations, most recently being named as a member of Observer’s PR Power List Honor Roll 2023, PRNews’ Agency Elite Top 100 list for 2023 and one of Crain’s Fast 50 Business of 2022. For more information about SourceCode Communications, please visit


About Homebase

Great businesses are built on great teams. Great teams run on Homebase. Homebase makes work easier for 100,000+ small (but mighty) businesses with everything they need to build unstoppable hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don’t call us “Human Capital Management.” We’re an all-in-one team management app built for busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters.To learn more, visit 


About SourceCode Communications

What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations. We fundamentally believe that what engages a brand’s audiences are the depth and authenticity of the stories they tell.