Luminous is focused on building a powerful, scalable AI supercomputer to solve problems facing the world today. SourceCode was tasked with securing earned media coverage to fuel brand awareness while Luminous was coming out of stealth mode and had no prior established media presence.


To quickly begin inserting Luminous into the news, SourceCode utilized executive expertise to focused on newsjacking around topics such as chip manufacturing, beginning to establish brand credibility and name recognition. We leveraged company milestones such as funding and executive hires to create bigger news moments for the brand, proving legitimacy and momentum while the business was in its early stages. We also parallel tracked proactive and reactive media outreach that amplified Luminous’s leadership bench of credible, qualified experts, offering them for commentary on a variety of timely topics ranging from company culture, to running a business, to building a supercomputer.


The media coverage generated from this strategy increased Luminous’ share of voice from 5.37% to 13.47% over the course of 8 months . We also saw success around key news moments such as Luminous’s funding announcement resulted in 33 pieces of coverage including top tier and targeted trade & local publications like SVBJ, VentureBeat, Fortune Term Sheet, Crunchbase, Axios, The Register and Inside AI, and the news of the appointment of Michael Hochberg as president, which resulted in 11 pieces of coverage with Photonics, Optics, SDxCentral, Bay Area Inno and Protocol. We also landed the company and founding story coverage with target trade industry pubs like  SemiWiki and top tier business press like Forbes.

Metrics to call out:

  • 40+ pieces of coverage over 8 months
  • 8% increase in SOV over 8 months