New York, NY – July 19, 2023 – Today, SourceCode Communications announced that it has been selected as the Agency of Record for ReasonLabs, a leading cybersecurity company equipping tens of millions of home users worldwide with the same level of cyber protection used by Fortune 500 companies. 

ReasonLabs has selected SourceCode to lead its brand-building initiatives, with a strong focus on increasing brand recognition in the United States through a more comprehensive media relations program. As part of the strategic partnership, SourceCode will also lead a series of integrated communications and thought leadership campaigns aimed at amplifying ReasonLabs’ brand profile.

“We’re extremely excited to begin our partnership with the SourceCode team,” said Einav Noy Haber, VP of Marketing and Growth at ReasonLabs. “As we continue to strive towards our goal of protecting families and individuals from emerging cyber threats, we are confident that the SourceCode team’s innovative approach, their deep understanding of our industry, and their track record of success will help us bring the ReasonLabs story to consumers across the United States.”

“ReasonLabs is a leader in its industry, with a robust product offering and a dedicated research team that helps keep the pulse on new and emerging cyber threats,” said Greg Mondshein, Co-Founder and Managing Partner at SourceCode Communications. “We are delighted to be their partner in this growth phase, and we’re excited to help enhance their visibility in the competitive US market.”

SourceCode’s approach to the campaign will combine strategic counsel, media relations, and thought leadership to effectively position Reason Labs as a go-to expert in consumer cybersecurity. The collaboration aims to elevate Reason Labs’ market presence, build brand recognition, and generate brand lift. This new partnership marries SourceCode’s deep cyber security expertise along with the agency’s consumer technology prowess. 

SourceCode is consistently honored as a best place to work in public relations, most recently being named as a member of Observer’s PR Power List Honor Roll 2023, PRNews’ Agency Elite Top 100 list for 2023 and one of Crain’s Fast 50 Business of 2022. For more information about SourceCode Communications, please visit www.sourcecodecomms.com. 

 

About SourceCode Communications

What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations. We fundamentally believe that what engages a brand’s audiences are the depth and authenticity of the stories they tell.

 

About Reason Labs

ReasonLabs is a leading cybersecurity company equipping tens of millions of home users with the same level of cyber protection utilized by Fortune 500 companies. Its AI-powered, next-generation antivirus engine scans billions of files around the world to predict and prevent cyberattacks in real-time, 24/7. Its flagship product, RAV Endpoint Protection, together with its other products combine to form a multilayered solution that safeguards home users against next-generation threats. Co-Founded in 2016 by seasoned cybersecurity expert Andrew Newman—an architect of Microsoft’s native cybersecurity program, Microsoft Defender—ReasonLabs is based in New York and Tel Aviv. Learn more at https://www.ReasonLabs.com.