SourceCode's Diversity Marketing Consortium Named Finalist at PR Daily’s Nonprofit Awards and Ragan Communications’ CSR & Diversity Awards
At the 2023 joint luncheon for PR Daily’s Nonprofit Awards and Ragan Communications’ CSR & Diversity Awards, SourceCode Communications, DMC was celebrated as a finalist in two categories for our work over the last year in support of diverse founders.
PR Daily’s Nonprofit Awards “celebrated the people, teams and organizations whose work built awareness and drove results for important causes” and as Ragan CEO Diane Schwartz stated, “This year’s PR Daily Nonprofit Awards finalists demonstrate how communicators can drive change by telling and amplifying the stories of real people facing real issues.” The DMC was a finalist for the Corporate/Nonprofit Partnership of the Year category in recognition of the work that our agency partners do in support of our organization. The DMC’s inclusion as a finalist in this category spotlighted our work alongside major brands and organizations such as the Wounded Warrior Project, Allbirds, and Amazon Prime.
Ragan Communications’ CSR & Diversity Awards “celebrated an impressive group of communicators and campaigns who prioritized allyship with their communities, put equity at the forefront of their hiring practices, launched unprecedented partnerships and alliances with other organizations, and much more.” For the Ragan awards, the DMC was runner-up under the DE&I-focused category of Allyship. An impressive group of brands and agencies were honored for inclusive campaigns that made an impact on underrepresented communities and as Ragan CEO Diana Schwartz noted, the awards finalists “demonstrate how communicators are not only telling stories about their DE&I progress, but setting strategy across functions that generate real change and accountability across industries.”
We are honored to have received both of these acknowledgments and congratulate all of the other brands, agencies, and organizations that are also doing such important work when it comes to driving meaningful change across a variety of worthy issues, particularly DE&I. As we reflect on all that we’ve accomplished in our 3+ years of operation, recognitions like these only underscore the importance of the impact we’ve made thus far, and validate our unwavering commitment to championing diversity, equity, and inclusion in the business world.
Thank you as always to our partners who have joined us in our mission, and to PR Daily and Ragan for continuing to shine a light on the work being done in this space. If you’re interested in getting involved with the DMC, please email dmc@sourcecodecomms.com.
SourceCode Communications Expands its Reach to the United Kingdom
We’re thrilled to announce that SourceCode is making its first international expansion into the UK. We couldn't be more excited to bring our storytelling power and our broad range of unique services to the UK market and build relationships with new companies and clients to help ensure success across the board.
Leading the international expansion is the enterprise tech industry executive, Giles Peddy, who brings a wealth of expertise and innovation to SourceCode. Giles's extensive PR and marketing background, including stints leading EMEA for Lewis, Hotwire and Missive, and his in-depth knowledge of the UK and European media landscape make him the ideal leader for this new venture.
SourceCode Co-founder, Becky Honeyman, expressed her enthusiasm for the UK expansion, stating, "We are thrilled to introduce SourceCode Communications to the United Kingdom. Our agency has always been committed to delivering cutting-edge PR solutions with a global perspective. Having collaborated with Giles for many years, we are confident in our ability to fortify relationships with clients in this region while maintaining a global outlook and an integrated approach to PR services worldwide."
Giles Peddy, Managing Director, UK & Europe at SourceCode Communications, added, "Joining SourceCode Communications presents an exciting opportunity, and I am honored to assemble a talented team in the UK and beyond. Our primary objective is to seamlessly merge our global expertise with local insights, ensuring that we consistently deliver exceptional results for our clients. I can't wait to make a meaningful impact on the PR and marketing landscape in the UK and beyond."
Our expansion into the UK market stands as a testament to the agency's dedication to providing innovative and results-driven PR services. With a solid foundation of international success, the agency is poised to craft authentic and impactful campaigns for brands throughout the United Kingdom and across the world. We can’t wait to get started!
Interested in working together? Fill out our Contact Us form to get in touch.
SourceCode Communications Earns Honorable Mention in Ragan's Communications Workplace Wellness Awards for SourceCode Strong Program
Back in July, we were listed as a finalist for the Ragan's Communications Workplace Wellness Awards and today we are proud to announce we have earned an Honorable Mention under the Mental Health Initiatives category for our SourceCode Strong program.
In an era where mental health is gaining the recognition and support it deserves, SourceCode Communications has taken a giant stride by being recognized as an Honorable Mention in Ragan's Communications Workplace Wellness Awards under the Mental Health Initiatives category. The accolade acknowledges the outstanding efforts of the company in promoting employee mental well-being through its innovative SourceCode Strong program.
In the fall of 2021, we introduced the SourceCode Strong program to demonstrate our commitment to holistic well-being. This initiative signifies that working at SourceCode is not just about accomplishing professional goals but also about living a more self-aware and balanced life. The program encompasses a wide range of benefits and resources designed to support our employees’ physical, mental, and emotional well-being.
SourceCode Communications Ranks No. 3272 on Inc. 5000 by Fueling Growth and Redefining Technology Conversations
We are thrilled to share the exciting news that SourceCode Communications has achieved a remarkable milestone by being recognized in the prestigious 2023 Inc. 5000. SourceCode has been ranked No. 3272 on the INC 5000 list of the fastest-growing private companies in America. This recognition is a testament to our unwavering commitment to transforming technology conversations and delivering impactful results for our clients. Since 2017, our philosophy has revolved around injecting humanity, empathy, and the power of storytelling back into communications. This approach has propelled us to become an award-winning integrated agency serving a diverse range of industries, including Enterprise Technology, Fintech, Health & Wellness, and Consumer Technology. Today, we take pride in our exceptional team, who embody these core values and have been instrumental in our national recognition by Inc.
None of this growth and recognition would have been possible without our incredible team. At SourceCode, we have assembled a group of talented individuals who share a passion for authentic communication. Our team members are not only skilled in their respective fields but also embody the qualities of empathy, creativity, and strategic thinking. Together, we create a collaborative environment that fosters innovation and delivers outstanding outcomes.
As we celebrate this milestone, we are more determined than ever to push the boundaries of technology communications. We will continue to evolve our strategies, stay ahead of industry trends, and adapt to the changing needs of our clients. Our goal remains the same: to humanize technology conversations, foster meaningful connections, and create lasting impact for brands in a rapidly evolving digital landscape.
This recognition inspires us to continue pushing boundaries, innovating, and creating meaningful connections as we redefine the future of technology communications.
Establishing Homebase as the Voice of Small Businesses
Homebase is an all-in-one SMB team management platform that serves over 100,000 small businesses and two million hourly workers to modernize scheduling, hiring, payroll and other crucial team management needs. Every month, Homebase launches their Main Street Health Report (MSHR), which looks at data from Homebase’s small business owners/customers and hourly workers to determine the ‘state of Main Street’ today. This report is a key initiative that supports Homebase’s mission of shining a light on the economic/external factors impacting small businesses today and the crucial role they play in supporting the US economy more broadly. Homebase data is also cited by a number of economists, analysts and even Federal Reserve Banks as an indicator of broader economic trends, so getting in front of these audiences is key.
WHAT WE DID
In order to maximize coverage for the report launch each month when it releases, and ensure we’d set ourselves up for success with future report launches, SourceCode took a two-pronged approach. First, we focused on building strong relationships with key economic reporters that cover topics relevant to Homebase. Knowing that the report comes out monthly, it was important for us to establish open lines of communication with these key media and have an ongoing dialogue about what might be of interest to them so that we could tailor our outreach accordingly. Second, beyond telling the larger economic story, we looked at ways to splice the data by various verticals (i.e. food, bev & restaurant, hospitality & tourism, retail) as well as regionally so that we could expand the number of outlets the report would be relevant to, such as trades and local media. We are also able to analyze the data over time, calling out interesting spikes, dips, and trends that are relevant to each reporter month over month, year over year, etc.
RESULTS
Since the beginning of our engagement with Homebase in January 2023, SourceCode has secured over 300 pieces of earned coverage tied to MSHR data, a dramatic uptick from last year (even this early on in the year). A major milestone moment included landing Homebase on the front page of the Wall Street Journal and having both the Homebase founder and their customers included in stories. We have also established relationships with key, top-tier reporters at CNBC, the Wall Street Journal, and Bloomberg, who now regularly come to SourceCode in search of Homebase data to supplement their stories, in addition to asking for specific data to be pulled ahead of the report’s release. Our relationship-building approach has been so successful that many of the reporters we now work with regularly have direct access to Homebase’s AWS so they can pull data on an as-needed basis, as it relates to other timely moments such as monthly BLS jobs report. The client has been thrilled with these results, nearly doubling their quality clip score year over year, improving number of impressions via high-reaching syndications and increasing backlink inclusion from near zero to 25%.
SourceCode Communications Named Communications Agency of Record for Homebase
NEW YORK – July 26, 2023 – Today, SourceCode Communications announced that it has been selected as the agency of record for Homebase, the all-in-one team management app that helps more than 100,000 local small businesses manage their hourly teams. Since establishing this partnership in late 2022, SourceCode continues to establish itself as a go-to resource for insights and trends in the workplace space, particularly with small businesses.
“The evolution of the workplace is something that we as a team, and small business, are living through day-to-day, with the themes that media are covering being very top of mind for us as a small business,” said Becky Honeyman, co-founder of SourceCode Communications. “Over the last couple of years, we’ve built out our agency capabilities with brands that are rooted in the workplace vertical, building a resource center that media rely on and trust for all trending workplace topics.”
Homebase adds to the agency’s growing portfolio of workplace-centric clients, including Workhuman, Legion and Traliant, centered around supporting small business owners and hourly workers as they navigate the new world of work.
Founded by CEO John Waldmann in San Francisco, Homebase is the one-stop-shop for small businesses to build unstoppable teams with everything they need to manage hourly work. As the only all-in-one team management solution built specifically for local small businesses, Homebase combines all aspects of hourly team operations in one place, including time clocks, employee scheduling, messaging, payroll, hiring, perks, HR, and more.
“Small businesses are the backbone of the U.S. economy, driving 50% of American GDP as an engine of economic opportunity via wealth and job creation. Homebase is about enabling mighty small businesses to build unstoppable teams, so it was crucial to work with a partner that could help us put a spotlight on small business owners and their hourly workers,” said Jonathan Motha-Pollock, Homebase Senior Manager of PR and Communications. ”As a small but mighty team themselves, SourceCode has been a dependable and trusted partner, applying their creative thinking and constant drive to tell meaningful stories of Homebase small businesses and the inspiring people behind them.”
SourceCode is consistently honored as a best place to work in public relations, most recently being named as a member of Observer’s PR Power List Honor Roll 2023, PRNews’ Agency Elite Top 100 list for 2023 and one of Crain’s Fast 50 Business of 2022. For more information about SourceCode Communications, please visit www.sourcecodecomms.com.
About Homebase
Great businesses are built on great teams. Great teams run on Homebase. Homebase makes work easier for 100,000+ small (but mighty) businesses with everything they need to build unstoppable hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don’t call us “Human Capital Management.” We’re an all-in-one team management app built for busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters.To learn more, visit joinhomebase.com.
About SourceCode Communications
What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations. We fundamentally believe that what engages a brand’s audiences are the depth and authenticity of the stories they tell.
SourceCode Named Finalist in Ragan's Workplace Wellness Awards 2023
We are delighted to announce that SourceCode Communications has been recognized as a finalist in the prestigious 2023 Ragan's Workplace Wellness Awards. This recognition highlights our unwavering commitment to promoting a healthy work-life balance and fostering a supportive and nurturing work environment. At SourceCode, we believe in the value of individuality, personal growth, and acknowledging the importance of life beyond work. To nurture these principles, we have implemented the SourceCode Strong initiatives, which have played a pivotal role in our journey toward creating a culture centered around well-being and employee satisfaction.
At the core of SourceCode, is a deep-rooted belief in humanity. We understand that our employees are more than just their professional skill sets. We celebrate their unique qualities and provide them with the space and opportunities to grow both personally and professionally. Recognizing that life exists beyond the confines of work, we foster an environment where each team member feels valued and respected for their individuality. This inclusive culture is the foundation of our workplace wellness initiatives and contributes to the overall success of our organization.
In the fall of 2021, we introduced the SourceCode Strong program to demonstrate our commitment to holistic well-being. This initiative signifies that working at SourceCode is not just about accomplishing professional goals but also about living a more self-aware and balanced life. The program encompasses a wide range of benefits and resources designed to support our employees' physical, mental, and emotional well-being. Here are some key components of the SourceCode Strong program:
- Mental Wellness Stipend: We provide an annual stipend of $900 to support our employees' mental well-being, encouraging them to prioritize self-care and seek professional support when needed.
- Insurance Options and Offerings: We extend our insurance benefits to cover the spouses and children of our employees, ensuring the well-being of their entire families.
- Access to TalkSpace: Recognizing the importance of mental health, we offer access to TalkSpace, an online therapy platform, to provide convenient and confidential support to our team members.
- Access to Calm: All team members are provided access to Calm, a wellness app that provides extra support to our team members that fosters a healthy and balanced lifestyle among our team.
- NOPE Days: We understand that there are days when productivity may be affected due to personal reasons. To support our team members during such times, we allocate two "NOPE" days each year, allowing them to take time off when they need it most.
- Continued Learning and Development: We provide access to a professional online education platform, enabling our employees to invest in themselves, pursue their passions and sharpen their skills.
- SC Strong Fridays: To promote work-life balance, we implement SC Strong Fridays, allowing our team members to leave by 2pm every Friday, resulting in a 37-hour work week.
- Quarterly Volunteer Days: We believe in giving back to our community. Through quarterly volunteer days, we provide opportunities for our employees to engage in meaningful service and make a positive impact.
- Comprehensive Leave Policies: Our leave policies include unlimited sick leave, 6 months of new parent leave, and unlimited time off, ensuring our employees have the necessary support during various life events.
- Bereavement Leave: We understand the importance of providing space for mourning and healing. We offer bereavement leave to employees who are grieving the loss of a loved one, experiencing a loss of pregnancy, or mourning the loss of a pet.
Being recognized as a finalist in the Ragan's Workplace Wellness Awards is a testament to our dedication to fostering a supportive and well-balanced work environment at SourceCode Communications.
Announcing Nile’s Series C
Nile is a network-as-a-service provider seeking to own the category. After emerging from stealth less than a year ago, Nile was interested in leveraging its funding announcement to raise awareness for its brand messaging, position in the NaaS market and uniqueness of its solution.
WHAT WE DID
SourceCode conducted embargoed outreach two weeks prior to the launch to generate the maximum amount of coverage while also working with investor PR firms and other partners on behalf of Nile. SourceCode did not offer an exclusive, so for those media outlets that requested one, our team helped to provide exclusive quotes from investors, customers and Nile executives so media opportunities weren’t lost.
RESULTS
We secured more than 57 pieces of coverage in top tier business and trade publications, including 21 features in outlets like TechCrunch, SVBJ and CRN. We also landed 5 interviews for key stakeholders including Nile executives, investors and customers with publications including Reuters and TechTarget. The buzz that the news created also generated an inbound keynote speaking opportunity with EDGE World Summit, 3,000 new LinkedIn followers for Nile’s CEO, and an increase in 10,000 page visits in August from to Nile’s website from 4,000 the month prior.
“The success of this announcement confirms viability and longevity of Nile in the market, making prospect conversations easier,” CMO, Scott Gainey.
SourceCode Communications Named Agency of Record for ReasonLabs
New York, NY – July 19, 2023 – Today, SourceCode Communications announced that it has been selected as the Agency of Record for ReasonLabs, a leading cybersecurity company equipping tens of millions of home users worldwide with the same level of cyber protection used by Fortune 500 companies.
ReasonLabs has selected SourceCode to lead its brand-building initiatives, with a strong focus on increasing brand recognition in the United States through a more comprehensive media relations program. As part of the strategic partnership, SourceCode will also lead a series of integrated communications and thought leadership campaigns aimed at amplifying ReasonLabs’ brand profile.
“We’re extremely excited to begin our partnership with the SourceCode team,” said Einav Noy Haber, VP of Marketing and Growth at ReasonLabs. “As we continue to strive towards our goal of protecting families and individuals from emerging cyber threats, we are confident that the SourceCode team’s innovative approach, their deep understanding of our industry, and their track record of success will help us bring the ReasonLabs story to consumers across the United States.”
"ReasonLabs is a leader in its industry, with a robust product offering and a dedicated research team that helps keep the pulse on new and emerging cyber threats," said Greg Mondshein, Co-Founder and Managing Partner at SourceCode Communications. "We are delighted to be their partner in this growth phase, and we're excited to help enhance their visibility in the competitive US market."
SourceCode's approach to the campaign will combine strategic counsel, media relations, and thought leadership to effectively position Reason Labs as a go-to expert in consumer cybersecurity. The collaboration aims to elevate Reason Labs' market presence, build brand recognition, and generate brand lift. This new partnership marries SourceCode’s deep cyber security expertise along with the agency’s consumer technology prowess.
SourceCode is consistently honored as a best place to work in public relations, most recently being named as a member of Observer’s PR Power List Honor Roll 2023, PRNews’ Agency Elite Top 100 list for 2023 and one of Crain’s Fast 50 Business of 2022. For more information about SourceCode Communications, please visit www.sourcecodecomms.com.
About SourceCode Communications
What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations. We fundamentally believe that what engages a brand’s audiences are the depth and authenticity of the stories they tell.
About Reason Labs
ReasonLabs is a leading cybersecurity company equipping tens of millions of home users with the same level of cyber protection utilized by Fortune 500 companies. Its AI-powered, next-generation antivirus engine scans billions of files around the world to predict and prevent cyberattacks in real-time, 24/7. Its flagship product, RAV Endpoint Protection, together with its other products combine to form a multilayered solution that safeguards home users against next-generation threats. Co-Founded in 2016 by seasoned cybersecurity expert Andrew Newman—an architect of Microsoft's native cybersecurity program, Microsoft Defender—ReasonLabs is based in New York and Tel Aviv. Learn more at https://www.ReasonLabs.com.
Positioning DataBank as the Leading Voice of AI Infrastructure
In view of the spike in interest in generative AI, all eyes are on the shortage of GPU chips necessary to run generative AI models. However, there needs to be adequate data center capacity to house and power the hardware powering AI workloads. The challenge is, currently, there is limited capacity for the kind of data centers that can support high-performance computing – key to running AI models. In the AI landscape, DataBank wanted to establish the importance of colocation for AI development and become synonymous with colocation. Raising DataBank’s brand awareness was a priority from the beginning of our partnership, which is why SourceCode recommended pursuing a reactive angle to enter the generative AI conversation.
WHAT WE DID
SourceCode spoke with DataBank’s CEO, Raul Martynek, who provided deep insight into the situation, and from there, we then leveraged his insights to create pitch angles with various themes, including challenges in securing financing, rising infrastructure construction and maintenance costs, and labor shortages. We then conducted tailored and personalized outreach to business and tech reporters at top-tier national media with the pitch angle that would be most relevant and interesting to them.
RESULTS
Since we began pushing this angle, the team has secured 10 pieces of coverage on AI and data center development, including a feature in Forbes and commentary in the Wall Street Journal, as well as coverage in Network World, InfoWorld, Telecom Ramblings and Datacenter Dynamics. Our outreach has also successfully piqued the interest of reporters at top-tier national business outlets including Bloomberg and the Associated Press, allowing us to establish a working relationship with them. Such efforts have helped establish DataBank and Raul as an expert in the industry, resulting in inbound requests from outlets like TechTarget to learn more about DataBank’s data center design and technology.