SourceCode Communications Selected as Agency of Record for OneSignal
SourceCode Communications is thrilled to announce its recent selection as the PR agency of record for OneSignal, the world's leading customer engagement platform. SourceCode won the business in a competitive pitch featuring 3 agencies, which started in November.
As OneSignal continues to redefine the landscape of customer communication and engagement, SourceCode Communications is excited to be the partner that elevates the brand's visibility across new audiences and strengthens its market presence through strategic and impactful public relations efforts.
"With a mission of democratizing customer engagement, OneSignal is a leader in allowing businesses of all sizes to access the tools they need to drive meaningful engagement with their customers to grow their businesses,” said Katie McGovern, Vice President at SourceCode Communications. "We are thrilled to add OneSignal to our already robust roster of advertising and marketing technology clients and to be a partner in their growth journey. We're excited to help enhance their visibility across important target audiences and focus on ways to drive strategic value for their business.”
SourceCode Communications has a proven track record of driving results for high-growth advertising and marketing technology companies, and their expertise in crafting compelling narratives, building brand awareness, and navigating complex media landscapes aligns seamlessly with OneSignal's goals. The advertising and marketing technology practice in particular works closely with clients with innovative offerings that allow brands to connect with consumers and drive meaningful engagements that create loyalty over time.
“We are thrilled to partner with SourceCode and bring our PR program to the next level,” said Christy Huggins, Head of Marketing at OneSignal. “The team has already shown strategic value, creative vision, and the ability to connect our business to the topics and themes that matter for our business and our customers. We’re incredibly excited for this new chapter and look forward to a strong future together.”
SourceCode is consistently honored as a best place to work in public relations, most recently being named as a member of PRNews’ Agency Elite Top 100 list for 2024, Observer’s PR Power List Honor Roll 2023, and Ragan's Workplace Wellness Awards 2023. For more information about SourceCode Communications, please visit sourcecodecommunications.com/.
About SourceCode Communications
What began in 2017 as an idea on the back of a napkin has quickly become an award-winning full-service marketing communications agency working with a vast range of consumer and B2B brands -- from emerging startups to established category leaders. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity, and business intelligence back to public relations and marketing. We fundamentally believe that what engages a brand’s audiences is the depth and authenticity of the stories they tell, and the ability to meet these audiences where they are with a channel-agnostic approach. For more information, please visit www.sourcecodecommunications.com.
About OneSignal
OneSignal is the market-leading customer engagement solution, powering omnichannel customer journeys across mobile and web push notifications, in-app messaging, email, and SMS. The powerful and easy-to-use platform enables over a million businesses to deliver 12 billion messages daily, across 140 countries. 20 percent of all new apps launch with OneSignal,, including Zynga, USA Today, Bitcoin.com, Upwork, Tribune, Zenni Optical and more. OneSignal was founded in 2014 as a mobile app development company by Y Combinator alums George Deglin and Long Vo, and is venture-backed by BAM Elevate, SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and ServiceNow. The company is based in San Mateo, California, with offices in London and New York.
SourceCode Shines Bright as Finalist in the 2024 PRWeek Awards for Best in Data
We are delighted to announce that SourceCode has been named as a finalist in the 2024 PRWeek Awards in the Best in Data category. For this particular submission, we submitted a campaign we conducted for our client, Homebase, and are so thrilled we can share this achievement with them.
When we began working with Homebase in January 2023, we were challenged on three fronts:
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- To increase brand recognition and position Homebase as the voice for small businesses in America
- To dramatically increase the volume of coverage from an average of seven pieces per month (Q4 2022)
- To showcase the breadth of services and depth of small business customers supported by Homebase
The strategy, research, and execution of the Making Homebase The Single Source of Truth for Main Street, USA campaign positioned Homebase as a thought leader and empathic partner for American small businesses while spotlighting the role of small businesses in their communities. The campaign resulted in 300 pieces of dedicated coverage, over 161MM earned media impressions, and an uptick in site traffic. The data storytelling campaign moved the needle in terms of brand perception, delivering a 10% increase in customers believing Homebase is a platform that helps them stay ahead of the curve. Using the research, we built out a series of owned educational content intended to further support small business owners and workers. Learn more about the campaign here.
We are up against some top names in the industry for this award but are excited for the results in March. Stay tuned!
Jess Bryant Honored by Ragan’s Top Women In Communications Awards, Class of 2024
Our very own, Jess Bryant has been selected as an honoree in Ragan’s Top Women in Communications Awards, Class of 2024 in the Rising Stars category! Jess joined the SourceCode team in May 2021 as an Account Executive, later becoming a Senior Account Executive. Jess has since been unstoppable and was recently promoted to Account Manager in October.
“As a somewhat new Account Manager, Jess has stepped into the role beautifully. She’s taken on a new direct report, stepped up in terms of her role on accounts (thinking more strategically, having more 1:1s with client contacts, taking on more accountability, etc.), supported her portfolio leads in resourcing, budgeting and forecasting and continued to be a force on the media and client communications front. Not to mention, much of this has involved onboarding two new accounts with robust scopes of work and having what some may consider difficult client conversations due to team changes, all of which she’s navigated incredibly well. She’s been eager to step up and has met every challenge and opportunity that’s come to her. Her hard work and resilience has resulted in top-tier coverage for the brands she works with and excellent feedback from clients. Throughout her tenure with SourceCode, she has remained consistently committed to making an impact for clients and team members alike as she is always offering mentorship, guidance, and partnership to her team.” - Cori Cagide
With this honor, Jess will be joining this prestigious list of women who are continuing to shape and advance the communications industry by inspiring and uniting their co-workers and peers, telling powerful stories for their organizations and clients and so much more. Way to go, Jess!
SourceCode Communications Named UK Agency of Record for Vultr
SourceCode Communications UK, a leading public relations and communications agency, has won Vultr, a global provider of high-performance cloud infrastructure services. SourceCode will deliver the UK communications programme and coordinate The Netherlands account run by partner agency, Progress Communications.
Vultr is an ultra-reliable cloud platform known for its speed, reliability, and ease of use, making it a preferred choice for developers, businesses, and organisations looking to deploy and manage applications and websites in the cloud. Vultr has chosen SourceCode UK to spearhead its public relations efforts and strategic communications, enhance its brand visibility and strengthen its presence in the region. In addition, SourceCode Communication UK will work closely with its partner Progress Communications to deliver the programme in The Netherlands.
Kevin Cochrane, Chief Marketing Officer, Vultr, said, “Vultr is growing rapidly around the world and we need the best communications partners. We are excited to be working with SourceCode to amplify our brand in the UK, and through their partner in The Netherlands. I have worked with members of the team many times over the years and they have always delivered amazing work.”
The team at SourceCode Communications UK brings a wealth of experience in the technology and cloud services industry. SourceCode Communications UK launched in mid-September 2023 and already has a growing roster of clients and is hiring rapidly to support its growth.
"We are excited to join forces with Vultr, a company that shares our passion for innovation and excellence," said Giles Peddy, Managing Director/EVP, SourceCode Communications UK & Europe. "The rapid development and deployment of Artificial Intelligence and Machine Learning requires a different type of cloud infrastructure. Vultr is the global cloud provider for the next generation of technology and we can not wait to tell its story.”
Giles Peddy to Judge PRWeek Best Places to Work Awards UK
Giles Peddy, Managing Director/EVP, SourceCode UK & Europe, has been chosen to judge the prestigious PR Week Best Places to Work Awards.
The PRWeek Best Places to Work Awards honors and acknowledges agencies and companies within the public relations and communications industry that go the extra mile to create supportive, inclusive, and inspiring workplace environments. It celebrates organizations that not only excel in their professional endeavors but also understand the value of a happy and motivated workforce.
Giles Peddy, commented on being a judge, “PR Week Best Places to Work is such a great award program to judge as you get to see and experience all the amazing initiatives and positive cultures agencies and companies within the industry are building for their teams, and clients.”
SourceCode Communications Named to the Prestigious 2024 PRNews Agency Elite Top 100 List for Fourth Year in a Row
We are delighted to announce that SourceCode Communications has been included in the 2024 PRNews Agency Elite Top 100 List for the fourth year in a row.
Being named to the 2024 PRNews Agency Elite Top 100 List for the fourth time is such an honor and shows the hard work, growth, and success SourceCode has achieved year after year. This list is the industry’s most comprehensive guide of the top 100 innovative PR, marketing, and communications firms in the business. While we’ve been named to this list in the past, it does not stop us from having the motivation to continue raising the bar for excellence as we head into the new year. The team is excited to tackle new challenges, embrace emerging trends, and continue to redefine what is possible in our field with a wide range of services.
Congratulations to all the agencies listed on this year's PRNews Agency Elite Top 100 List. The future is bright!
SourceCode Communications Signs Clean Creatives Pledge: Opting out of Working with Fossil Fuel Polluters for a More Sustainable Future
We are proud to announce that we have signed the Clean Creatives Pledge proving our commitment to promoting sustainability and eco-conscious practices within the communications and advertising industry. We are excited to share this significant step toward our ongoing effort to create a more sustainable future.
What is the Clean Creatives Pledge? The Clean Creatives Pledge is a groundbreaking initiative led by individuals and organizations in the communications industry who are dedicated to reducing the negative environmental and social impacts of their work. This initiative encourages agencies and businesses to commit to sustainability by implementing specific practices and policies aimed at reducing waste, promoting social responsibility, and raising environmental awareness.
The Clean Creatives Pledge matters to us because the communications and advertising industry plays a significant role in shaping public perception and influencing consumer behavior. By signing the Clean Creatives Pledge, we’re aiming to set a positive example and inspire others in our field to prioritize sustainability, diversity, and ethical advertising.
Our commitment to this pledge is more than just a statement; it's a call to action. We firmly believe that collectively, we can make a meaningful impact on the world, one campaign at a time. We are thrilled to take this step forward in our commitment to sustainability within our industry. We invite our clients, partners, and colleagues to join us on this journey and embrace the values of the Clean Creatives Pledge. We hope you join us, 2000 creatives, and 860 agencies where together, we can create a more sustainable, inclusive, and responsible communications industry that contributes to a better future for all.
To learn more about the Clean Creatives Pledge please visit cleancreatives.org.
Navigating President Biden's AI Executive Order's Impact on Communications Professionals
President Biden's recent Executive Order (EO) on Artificial Intelligence (AI) is a directive, setting a framework for the development of AI technologies. Its influence will significantly impact how we as communication professionals undertake our day-to-day tasks and articulate the vision and utilization of AI within the companies we serve. Understanding the facets of the EO, as it evolves into policies, will be crucial for internal and external communications teams to shape strategies that resonate with authenticity and transparency, thereby fostering trust among all stakeholders.
Safety Standards and Informed Communication
As government and corporate policies take shape, decision-makers will look to their communication leaders to comprehend, shape, and disseminate the implications of AI on the organization's interactions with teams and the public. Communication professionals must grasp AI and its resulting standards well enough to convey its meaning to stakeholders through informative messages. This is essential to reassure stakeholders of a commitment to safety and reliability in AI implementation. Finding the right external partner, who truly understands AI and its impact on people and business, to support the development of accurate AI narratives could be useful.
Addressing Equity
Given the order's focus on preventing AI algorithms from perpetuating bias and discrimination, communication leaders must also stress the importance of incorporating and addressing how AI activities undertaken by the organizations they represent account for bias and discrimination when guiding organizational leaders. This emphasis is crucial for both internal and external communications, particularly in addressing evolving AI policies related to hiring practices, data usage, and employee growth (up/reskilling).
Privacy and Data Protection in Communications
With companies focusing on privacy-preserving techniques and data protection aligned with the EO, communication professionals will need to revamp communication plans, especially those involving consumer and personal data usage. Organizational shifts in data collection and usage will significantly influence communication campaigns. Striking a balance between informative communication and privacy concerns will be crucial for fostering trust.
Embracing Change and Upholding Credibility
Despite concerns about potential operational constraints, historical precedents, such as GDPR, eventually led to workable solutions. For communication leaders, offering unwavering support and advocating for clear, empathetic communication supported by company actions will be fundamental.
Staying On Top of Rapid Shifts in AI Development
The AI industry is in a state of constant evolution, and we are only just beginning to comprehend its implications for individuals, businesses, and government. Amidst various concurrent initiatives, staying abreast of these changes and comprehending their profound impact can be challenging. That's why partnering with a communications expert deeply rooted in the AI landscape becomes crucial for crafting and steering an effective, AI-focused communications strategy.
The evolving AI landscape necessitates strategic and ethical communication approaches. Communication professionals play a pivotal role in shaping dialogues and guiding public understanding and acceptance of AI's role in our future. Our proactive involvement will be essential in navigating this ever-transforming terrain.
Check out this article featured on PRWeek.
SourceCode Communications Named as Finalist in Two Categories for the PR Daily Media Relations Awards 2023
SourceCode Communications has once again proven its prowess in the industry by being named a finalist in two distinct categories at the PR Daily Media Relations Awards.
The PR Daily Relations Awards are a prestigious industry award that honors the best and brightest in public relations. These awards recognize outstanding campaigns and initiatives that exemplify creativity, strategic thinking, and measurable results. It is a platform that highlights the incredible work done by PR professionals and their agencies in navigating the ever-changing landscape of public relations.
SourceCode submitted two remarkable campaigns from the past year, showcasing our commitment to delivering outstanding client results. This year, we have been named finalists in two categories, showcasing diverse skill sets and the ability to excel in different facets of the PR industry.
Homebase National Small Business Week
Virtual Event Category: This campaign exemplified the agency's ability to adapt to the unique challenges posed by the pandemic. By creating a virtual event that successfully engaged and informed small business owners, SourceCode Communications demonstrated their agility and creativity in the face of adversity.
Homebase July Main Street Health Report (MSHR)
Data-Driven & Measurement Category: This campaign showcased SourceCode’s strength in leveraging data to craft compelling narratives and drive meaningful results. By harnessing the power of data, we able to provide valuable insights that resonated with Homebase’s target audience, proving the impact of data-driven PR initiatives. Read more about the campaign here.
We’re very proud and excited to be named as finalists in these categories as we await PR Daily’s final results on December 15. Stay tuned!
SourceCode's Diversity Marketing Consortium Named Finalist at PR Daily’s Nonprofit Awards and Ragan Communications’ CSR & Diversity Awards
At the 2023 joint luncheon for PR Daily’s Nonprofit Awards and Ragan Communications’ CSR & Diversity Awards, SourceCode Communications, DMC was celebrated as a finalist in two categories for our work over the last year in support of diverse founders.
PR Daily’s Nonprofit Awards “celebrated the people, teams and organizations whose work built awareness and drove results for important causes” and as Ragan CEO Diane Schwartz stated, “This year’s PR Daily Nonprofit Awards finalists demonstrate how communicators can drive change by telling and amplifying the stories of real people facing real issues.” The DMC was a finalist for the Corporate/Nonprofit Partnership of the Year category in recognition of the work that our agency partners do in support of our organization. The DMC’s inclusion as a finalist in this category spotlighted our work alongside major brands and organizations such as the Wounded Warrior Project, Allbirds, and Amazon Prime.
Ragan Communications’ CSR & Diversity Awards “celebrated an impressive group of communicators and campaigns who prioritized allyship with their communities, put equity at the forefront of their hiring practices, launched unprecedented partnerships and alliances with other organizations, and much more.” For the Ragan awards, the DMC was runner-up under the DE&I-focused category of Allyship. An impressive group of brands and agencies were honored for inclusive campaigns that made an impact on underrepresented communities and as Ragan CEO Diana Schwartz noted, the awards finalists “demonstrate how communicators are not only telling stories about their DE&I progress, but setting strategy across functions that generate real change and accountability across industries.”
We are honored to have received both of these acknowledgments and congratulate all of the other brands, agencies, and organizations that are also doing such important work when it comes to driving meaningful change across a variety of worthy issues, particularly DE&I. As we reflect on all that we’ve accomplished in our 3+ years of operation, recognitions like these only underscore the importance of the impact we’ve made thus far, and validate our unwavering commitment to championing diversity, equity, and inclusion in the business world.
Thank you as always to our partners who have joined us in our mission, and to PR Daily and Ragan for continuing to shine a light on the work being done in this space. If you’re interested in getting involved with the DMC, please email dmc@sourcecodecomms.com.