SourceCode Signs AOR Relationship with CloudReach

Cloudreach is the leading global cloud solutions provider, which partners with Amazon Web Services, Microsoft Azure and Google Cloud Platform to deliver cloud-enabled business transformation. After an exhaustive three month agency search process, SourceCode won the bid. The agency is tasked with increasing brand value and establishing Cloudreach as a marquee partner for enterprise businesses in the U.S. The scope will consist of thought leadership and executive positioning, as well as media and analyst relations.

“As we continue to expand our leadership position in the U.S., we needed to bring on the right partner to broaden our awareness and build a brand presence in line with our market impact,” said Andre Azevedo, CMO at Cloudread. “SourceCode’s strong experience and understanding of how cloud enables enterprise transformation made them the ideal partner to help scale our business.”

PRWeek posted an article on the story here.

Hugh Collins joins SourceCode as Head of Fintech & Enterprise

SourceCode Communications, a fast-growing boutique communications firm, today announced it has expanded its leadership team with the addition of seasoned PR practitioner Hugh Collins, who will oversee the fintech and enterprise practices. These practice area recently expanded following competitive pitches for an AOR relationship with MyWallSt and Cloudreach.

Collins joins SourceCode from Bateman Group, where he was a Vice President and the Fintech Lead. Prior to Bateman, Collins worked with SourceCode co-founders, Greg Mondshein and Becky Honeyman, at Hotwire Global, where he lead the fintech and regtech practices in the U.S. Previous experience also includes years as a finance and business reporter with Bloomberg News and Aol News.

“We’ve always loved and admired the way Hugh is able to bring deep financial services and technology understanding and media experience to solve complex communications challenges,” said Becky Honeyman, Managing Partner of SourceCode Communications. “His ability to lead accounts with thoughtful and practical recommendations has already made a tremendous impact on our business. We couldn’t be more excited to be working together again.”

Collins remarks: “I am thrilled to be reunited with Greg and Becky. They’ve built a truly impressive operation in such a short period of time, combining the best of B2B and consumer communications for truly unique client programs. I just couldn’t pass up the opportunity to be a part of building the next great technology agency in NYC.”

SourceCode Named 'Fastest Mover' on the Holmes 2019 Global PR Agency Rankings

Today, The Holmes Report released the 2019 PR Agency Global Rankings and named SourceCode the #1 Fastest Mover in the global PR landscape. While the North American market saw less growth cumulatively YoY, the list was topped by NYC-based tech PR agency SourceCode. The Holmes Report stated “[SourceCode was] streets ahead of everyone else with 529% growth to $1.7m – impressive even for a fast-growing two-year-old firm.”

For more information please see the complete details HERE.

Managing Partner Greg Mondshein remarked: “It’s been a wild ride and when things like this happen we do our best to take a moment and reflect. When we do, we’re reminded of all the people that have helped us along the way. Our clients, our friends, our families and our truly amazing team - none of this happens without your support and hard work,” said Mondshein.

Congratulations to all the agencies listed. We’re honored to be in your company.

SourceCode Shortlisted for Two North American SABRE Awards

We're excited to announce we've been shortlisted for two North America SABRE Awards for work with Elvie and Casaza. The 2019 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 300 campaigns on its shortlist, selected from among more than 2000 entries.

Our campaigns with Elvie and Casaza are indicative of the work we do across the board for our clients. Both campaigns were focused on actually moving the needle for clients through a creative omni-channel marketing campaign. They each featured both online and off-line activations and used the power of provocative subject matter and timely news hooks to drive each respective business forward.

The finalists were announced on Monday, March 26th and the winners will be unveiled on May 7th at Cipriani 42nd Street in NYC. For more information please see the link below:

Congratulations to all the finalists!

Holmes Report features SourceCode

SourceCode Communications continues to grow its consumer technology practice with the signing of two new agency of record relationships, Turo and Yousician. Turo is a pioneer and the leading car sharing marketplace in the world, operating across the US, Canada, the UK, and Germany. Yousician is the world’s leading music education company with millions of users and the highest rating on both the Apple App and Google Play Stores. These two new clients are helping to fuel the agency’s growth, which is on pace to reach more than 100 percent year-over-year.

Nicole Pfeifer comes to SourceCode from Wachsman, where she built and led the consumer technology practice. A true consumer PR strategist, she has played integral roles on the Casper, Sweet (Hearst-Snapchat joint venture), Foursquare, SEGA, and Medium businesses. Nicole will be responsible for the business management of SourceCode’s consumer practice as well as provide strategic support on all key accounts.

“Building our consumer technology practice has been a focus for us since we started the agency and has enabled us to develop award-winning campaigns with Elvie, Hinge, and Casaza,” said Greg Mondshein, Managing Partner of SourceCode Communications. “In order to maintain the quality of service and the pace of our growth, we’ve needed a leader like Nicole to formalize our programming, develop thoughtful strategy, and ensure impeccable client service.”

Turo onboarded SourceCode in early March to partner with the internal team on the development and execution of creative initiatives and execute a thoughtful consumer media strategy. SourceCode won in a competitive pitch against three well-known agencies.

“In a quickturn agency briefing process, we were thoroughly impressed with the level of creative thinking the SourceCode team brought to our business,” said Steve Webb, vice president of communications at Turo. “Even before we were officially onboarded, the team was engaged and developing plans to maximize the impact our communications program will make in 2019.”

Pfeifer remarks: “The recognition that SourceCode has received and clients the team has won in such a short period of time is truly impressive. I’ve been watching the company since it was founded and couldn’t pass up the opportunity to help build and lead the consumer team.”

Earlier this year, SourceCode announced partnerships with Cambridge Mobile Telematics and Pindrop and won a Holmes In2Sabre for its work on the Elvie business. Additionally, the agency has received a number of PR and marketing accolades, including PRWeek’s Boutique Agency of the Year Shortlist, Bulldog Reporter’s Best PR Agency of 2018 and Observer’s 2019 Top Tech Specialty Firms.

The agency is currently 13 employees, up five full-time employees since the start of 2019, all based out of Union Square, New York.

SourceCode Signs Pindrop and Cambridge Mobile

SourceCode Communications has expanded its portfolio in both the security and the mobility industries with the addition of Pindrop and Cambridge Mobile Telematics, two new agency of record relationships. A pioneer in voice security and authentication, Pindrop is trusted by seven of the world’s 10 largest banks. Cambridge Mobile Telematics, fresh off the close of a $500MM investment from the SoftBank Vision Fund, is on a mission to create safer drivers through the elimination of distracted driving via its award-winning DriveWell Platform.

“Pindrop and CMT are two exciting additions to the portfolio – both with a focus on shifting the narrative around their respective industries and, most importantly, their own brands,” said Rebecca Honeyman, Managing Partner of SourceCode Communications. “Both Pindrop and CMT will allow our cross-disciplinary teams to deliver thoughtful creative, data-driven storytelling and drive actionable business results.”

Pindrop on-boarded SourceCode in December for a program surrounding the launch of a new Voice Identity Platform at the Consumer Electronics Show (CES). In 2019, the agency is managing a robust communications program to elevate Pindrop’s presence in the security and Internet of Things landscape through product communications, customer success programs, executive positioning, trade show management and more. Pindrop is the latest addition to SourceCode’s growing portfolio of enterprise security companies, which includes PCI Pal and Wallarm.

“SourceCode’s combined knowledge and experience of the consumer and B2B tech landscape really resonated with us, and has resulted in immediate success for the Pindrop business,” said Josh Soto, vice president of marketing at Pindrop. “They quickly immersed themselves into our business and have become integral partners beyond traditional public relations.”

Cambridge Mobile Telematics, founded, in 2010, as a spinout from MIT’s Computer Science and Artificial Intelligence Lab, has engaged SourceCode to build and execute a communications program focused on increasing awareness among insurers, driving app downloads and recruiting top talent. The company’s DriveWell behavior-based program has helped users achieve a 40-percent reduction of digital distractions in just 60 days. In 2019, Cambridge Mobile Telematics aims to broaden its capabilities to reach drivers of the 1.2 billion cars on the road through creative, integrated communications programs.

"Early on, we knew that SourceCode could be the right partner for us. There was a natural synergy between our teams and a strong desire to help tell our story to improve the safety of roadways around the world,” said Ryan McMahon, vice president of marketing at Cambridge Mobile Telematics. “The agency’s appetite to tell human stories enabled through technology and innovation represented a true philosophical match.”

This announcement comes on the heels of SourceCode receiving a number of PR and marketing accolades in late 2018 and early 2019, including Bulldog Reporter’s Best PR Agency of 2018 and Observer’s 2019 Top Tech Specialty Firms. The company, which recently celebrated its first birthday, was also shortlisted for two 2019 Holme’s In2Sabres Award and as an Outstanding Boutique Agency of the Year from PRWeek.

Bulldog Reporter Chats With SourceCode in 2018

As a part of our New, Boutique and Overall Agency of the Year Awards from the Bulldog Reporter, we're so thrilled Richard and the team took the time to shed a little light on what makes us great. From our client wins to the recognition of our work to the work environment we've created for our team, it's all a testament to our approach, it's all in there. We're taking a momemt to pat ourselves on the back, but then getting back to work...we're just getting started.

Holmes Report Announces 2019 In2 Sabre Award Finalists

We're pleased to announce that two of our campaigns have been shortlisted by the Holmes Report for the 2019 North American In2 Sabre's awards. The work we did for Blis in the Best Use of Blogs category supported the growth of a UK-based business en route to a banner 2018. The work for femtech leader, Elvie, in the Best in Live Events and Best Persuasive Content category helped propel this innovative brand into the breast feeding and breast pump space. By combining consumer and B2B thinking, we believe clients receive better results and thus we're excited by the diversity of these two award-winning campaigns.

Congratulations to all the finalists, your work continues to inspire us to push beyond our comfort zone with the ultimate goal of moving businesses forward. We'll see you at the awards gala.

SourceCode Shortlisted for PRWeek's Outstanding Boutique Agency of the Year

We're capping off a banner year with a shortlist announcement from PRWeek. The PRWeek awards are the pinnacle of our profession and we couldn't be more excited. It's a true testament to having a unique approach, a strategic growth plan and an amazing team that helps deliver award winning work. We're humbled, honored and can't wait for the awards dinner next year. Congratulations to all the finalists, being mentioned in the same breath as you all is the thrill of a lifetime.

Please see the full list of nominees HERE.

The Observer's Tech PR Power List Features SourceCode Communications

For the second year in a row, SourceCode was featured on the Observer's Tech PR Power List. This group features the who's who of technology PR in NY and needless to say, we're ecstatic. We're a broken record when we say this, but this doesn't happen without our killer team. The work we do together never ceases to inspire. We'll take this second to pause and reflect, but also use it to continue to motivate. How do we keep doing it bigger and better? Watch this space...