Recently, Notified, a platform for PR and marketing professionals part of Intrada Digital Media launched a new e-book, The Evolving PR and Marketing Partnership: Benefits of Self-Reflection in partnership with PRWeek. It challenged PR pros both in the U.S. and Europe to compare themselves to their marketing counterparts by taking an honest look in the mirror. 

As part of this report, SourceCode’s Co-Founder and Managing Partner, Greg Mondshein, was quoted on how to quantify PR impact, and why a data-centric approach is no longer optional. Specifically, Greg said: 

“Moving from outputs to outcomes shifts the role PR plays. We need to move from transactional order takers to strategists and business consultants. Measurement is the only way this happens. It’s important to realize that it’s only when we get to this place that we’re able to align more closely with the CMO and thus unlock bigger budgets to execute the integrated campaigns we’re all capable of doing.” 

Last August, Greg also shared his thoughts on the importance of Data Driven Marketing where he said that “a data-driven approach to marketing doesn’t remove individual knowledge and expertise from the equation. The data gathered and returned may show where changes to messaging are needed, but deciding and implementing those changes remains the work of expert storytellers. Our jobs are changing, but the truth is they’ve never been more important.” 

To read more about the evolving PR and Marketing partnership check out the Notified newsroom here. To learn more about SourceCode Communications drop us a line at