SourceCode Named AOR for Accedian’s Enterprise Business

NEW YORK— November 15, 2019— Accedian, the leader in performance analytics and end user experience solutions, has selected SourceCode Communications as its public relations agency of record. Accedian is dedicated to providing customers such as T-Mobile, Thomson Reuters, and Cox Communications, with the ability to assure their digital infrastructure, while helping them to unlock the full productivity of their users.

The relationship officially kicked off in July, with the agency focusing on defining the brands new messaging while building Accedian’s thought leadership within the enterprise. Focus quickly expanded to maintaining a strong presence in the telecommunications space. The scope will consist of thought leadership and executive positioning, as well as media and analyst relations.

“After a competitive RFP including four leading technology PR agencies, we overwhelmingly decided on SourceCode,” said VP of marketing Kaela Loffler. “The agency had the right experience, impressive case studies, creative ideas and a partnership-minded attitude we require as we scale our business. We without a doubt made the right decision for us.”

Accedian joins SourceCode’s growing enterprise practice, a group of global category disruptors including voice security leader Pindrop, global cloud solutions provider Cloudreach, and mobile data sensing and smartphone telematics company Cambridge Mobile Telematics. The practice currently consists of 7 retainer clients and six staffers.

“Accedian came to us during a pivotal transition in their business, which requires a thoughtful approach to messaging and communications. Just the kind of challenge in which we thrive,” explained managing partner, Becky Honeyman. “We’re excited to be a part of the Accedian journey and look forward to continuing to provide exceptional service.”

SourceCode Communications is experiencing a banner year. The NYC-based shop has doubled its team since January, housing 17 full-time employees. In addition to expanding its enterprise division, the agency’s consumer and AdTech/MarTech practices have grown through marquee client wins including iconic fight sports brand Everlast, car sharing marketplace Turo, and streaming media intelligence company Conviva.


SourceCode Signs AOR Relationship with Handshake

NEW YORK—Oct. 30, 2019—SourceCode Communications today announced it has been named the communications agency of record for Handshake, the leading career community for college students in the U.S. SourceCode won the account, which officially kicked off in October, in a competitive pitch featuring several well-known technology firms. The AOR relationship will consist of thought leadership, media relations, and content development support in an effort to raise visibility amongst college students and recent graduates, university career advisors, and human resource professionals.

“SourceCode brought the right combination of creative consumer experience and corporate communications rigor, making them the ideal partner to amplify Handshake’s story,” said Priti Khare, Director of Communications at Handshake. “The team was impressive throughout the entire pitch process and their use of data to bring stories to life will prove invaluable.”

Handshake’s community includes 17 million students and young alumni at over 850 universities - including 120+ minority serving institutions. The platform connects up-and-coming talent across all 50 states with 400,000+ employers recruiting on Handshake - from every Fortune 500 company to thousands of small businesses, nonprofits, startups, and more.

“We firmly believe in Handshake’s mission of democratizing opportunity for college students, helping them find the right job regardless of their network or what school they graduated from,” said Greg Mondshein, Managing Partner of SourceCode Communications. “We couldn’t be more excited to partner with Handshake to execute creative communications strategies that reach Gen Z, their parents, and the employers that will eventually hire them.”

SourceCode Communications continues to maintain its trajectory of nearly 100 percent YoY growth in 2019. The NYC-based shop has more than doubled its team since January, growing to 19 full-time employees in just 26 months. For the second year in a row, the agency was also named by PRNews as a Best Place to Work in PR and Small Agency of the Year.


Managing Partner Greg Mondshein named a Top 25 Innovator in PR by Holmes Report

We couldn't be more proud of one of our leaders, Greg Mondshein, for being named to The Holmes Reports' Innovator 25 - Americas. According to The Holmes Report, "This year’s list features remarkable innovators who are addressing the industry’s challenges with ingenuity and insight to make meaningful (and hopefully lasting) change at time when it's needed more than ever. Among the innovators on this year's list are those who are spearheading movements, pushing the industry into new realms of creativity, agency alchemists whose insights have transformed brands, data-driven business leaders who are analyzing the spread of information online — and combatting disinformation while they're at it, and those on the cusp of building a truly modern workplace, among others."


SourceCode Wins Small Firm of the Year by PR News

At one of the PR industry's premier events, the PRNews Platinum PR Gala, we're honored to announce that we took home the prize for Small Agency of the Year. The competition was fierce and we're so incredibly honored to even be included in such an illustrious list. The event highlighted the industry elite, highlighted by Agency of the Year recognitions for Pan Communications, Thunder 11 and SourceCode. Congratulations to all winners and thank you immensely to PRNews and the amazing panel of judges. We'll see you next year. For additional details on the event, please check out the link here.


SourceCode Wins Prestigous PR Award

All awards are great, but ones that highlight the culture we've created together with our team members make us the happiest. So it should go without saying that we are BEYOND pleased to announce for the second year in a row, we've been named a Top Place to Work in PR by PRNews. Through this award, 'PRNews is celebrating the agencies that have turned client wins into great PR and the organizations that have created workplace environments that epitomize work-life balance, give back to the community and advocate for diversity and inclusion.' Yep, that's how we roll.  Check out the details on the event here and of course, if you're looking for a career change, drop us a line. We like the unexpected, a witty joke and any otherwise unusual outreach strategies.


IDAGIO Names SourceCode AOR

NEW YORK—August 9, 2019—SourceCode Communications has expanded its consumer tech client roster with the addition of an agency of record partnership with IDAGIO, the leading streaming service for classical music. SourceCode’s work for the new client, which began in late Spring, will focus on building an integrated communications plan bolstered by creative campaign initiatives designed to establish thought leadership, accelerate customer awareness and driving business growth. The agency will be focusing heavily on communicating the health and wellness benefits of listening to classical music.

“We're delighted to be partnering with SourceCode so that we can reach even more classical music fans from one of our fastest growing markets, North America," stated IDAGIO Director of Communications, Birgit Gehring. "Following our Fall 2018 US launch, we wanted to find the right partner to take our US presence to the next level. SourceCode has been a clear choice for us and we're excited to be collaborating on projects together and accelerating our PR efforts.”

The signing expands SourceCode’s consumer technology portfolio, guided by Nicole Pfeifer, to now include clients in the music, automotive, dating, smart home, femtech and consumer electronics spaces. The win also comes on the heels of being selected as the 2019 New Agency of the Year by Holmes Report and named as a 2018 Top Place to Work In PR by PR News.

On the news, SourceCode Communications Managing Partner Greg Mondshein added: “We’re thrilled to be partnering with IDAGIO to tell their stories. IDAGIO’s inspirational leadership, impressive technology and growth trajectory make them one of our most exciting new clients.”

SourceCode is on pace to grow revenue more than 100% this year and more than double its NYC-based team. Earlier this year, SourceCode Communications expanded its B2B tech practice with the addition of full-suite research-technology solutions providers Conviva and Channel Bakers. In addition to winning Agency of the Year this past May at the North American Sabres, SourceCode and their consumer client, Elvie, won ‘Best Consumer Technology’ Campaign by Holmes Report for their ‘Milking My Ladies’ program.


SourceCode Gets in the Ring with Everlast

NEW YORK—August 21, 2019—Everlast, the preeminent brand in boxing since 1910 and the world’s leading manufacturer and licensor of boxing, MMA and fitness equipment, has selected SourceCode Communications as its first public relations agency of record. The Everlast brand is synonymous with fight sports and has tasked SourceCode to ideate and execute on upcoming campaigns and broaden awareness for the company’s products, owned media entities, and ambassadors.

The relationship officially kicked off in July, with the agency focusing on launching the next iteration of Everlast’s Be First, a global integrated campaign challenging consumers to carve their own path to success. The campaign is a play on the well-known boxing term “Be First,” which is associated with dictating the pace of a fight, making your opponent follow your lead. The scope will consist of campaign development and execution, events, ambassador and influencer management, and media relations.

“In recent years, the Everlast brand has transformed from a boxing company to a leading fight goods and lifestyle sports brand, fueled by a full-fledged media entity focused on sports culture. As our brand continues to evolve, so have our communications and PR needs,” said Chris Zoller, Vice President of Marketing and Product Development at Everlast. “The SourceCode team brings an impressive track record of executing successful, creative campaigns for consumer brands -- we are extremely excited to work with them.”

Everlast joins SourceCode’s growing consumer practice, a diverse group of category leaders and disruptors in their respective industries, such as car sharing marketplace Turo, LGBTQ+ dating app SCRUFF, and FemTech brand Elvie. The practice currently consists of 12 retainer clients and seven staffers.

“As we continue to scale the agency, we’ve prided ourselves in adding truly innovative companies to our consumer and B2B roster of client partners,” said Greg Mondshein, Managing Partner at SourceCode Communications. “The Everlast brand is iconic and the work they are doing is humanizing the world of boxing in a way we haven’t seen before. We couldn’t be more humbled to partner with them.”

SourceCode Communications is experiencing a banner year. The NYC-based shop has doubled its team since January, housing 17 full-time employees. In addition to its growing consumer practice, the agency’s B2B division (ranging from AdTech/MarTech to enterprise security) has grown by leaps and bounds with new clients including Pindrop, Cloudreach and more.

Please check out our feature story in PRWeek here.


PRWeek Features Honeyman's Comments

Cloudreach is the leading global cloud solutions provider, which partners with Amazon Web Services, Microsoft Azure and Google Cloud Platform to deliver cloud-enabled business transformation. After an exhaustive three month agency search process, SourceCode won the bid. The agency is tasked with increasing brand value and establishing Cloudreach as a marquee partner for enterprise businesses in the U.S. The scope will consist of thought leadership and executive positioning, as well as media and analyst relations.

In a time where retail and consumer targeting is changing at a feverish pace, PRWeek decided to dig into what some big brands are doing to garner attention. Based on our experience marketing both the brands themselves as well as the technology platforms that enable them, Managing Partner Becky Honeyman was uniquely positioned to provide insight.

Please make sure to check out the entire article, originally published on PRWeek here.


Managing Partner Featured in The Ladders

The Ladders was taking a unique look at how job seekers and employees alike should be thinking about their careers. Having grown up in the 90s, our Managing Partner Greg Mondshein offered some topical insights as to how he thinks about hiring and what he looks for in new employees. From old school networking to flying your freak flag to Y2K, this article has it all.

Please visit The Ladders here to check out the full article and let us know what you think!


PR News Names SourceCode a Finalist for Small Agency of the Year

It's an exciting time to be at SourceCode Communications. We're building a great agency and getting recognized for it. We're honored to be in such great company and attribute all of our success to our amazing team and clients that work hard, take risks and focus on the ultimate goal of telling out clients' stories and driving their businesses forward. We're looking forward to the awards ceremony in September.

For additional details on the event and to see the other categories and finalists, please check out the PRNews website here.