Thought Leadership
Trendsights: Geeking Out
As I mentioned the other day, towards the end of this month SourceCode is launching a report on the future of work and culture. Keep an eye out for it; in the meantime, I’ve been thinking a lot about an issue our study brings up: The absolute…
Trendsights: Improvisation and Competence
Later this month, Source Code will be publishing a report on work and life in the twenty-first century. I can’t wait to share the final report with you, and so I wanted to share some of the thoughts it’s set stirring in my head. In 2020, everyone is…
NBA Playoffs
COVID-19 has forced everyone to innovate. It’s even present on the small screen as I’ve watched my Miami Heat defy all the odds and make it to the NBA Finals. For the NBA, thinking outside the box meant thinking inside the bubble — and they’re…
Business learnings from three years in
They say that time flies when you’re having fun, and I can report that’s true. At SourceCode, we’re so pleased to have recently celebrated our three year anniversary. Though the journey’s been fun, it hasn’t always been easy. I never planned to be…
How COVID spotlighted a move to a shared services model
In our new work-from-home world, your workplace is wherever you happen to be. Offices are an increasingly distant memory, and many of us expect to be logging into work well into 2021. We’ve all made our individual arrangements and developed our…
Purpose as a business strategy
We all have a duty to improve the world. Like most of us, I’ve been thinking a lot this year about America’s desperate need for justice and equity. Recently, SourceCode and three other firms announced the Diversity Marketing Consortium, which will…
How Movements Build Community
Solidarity isn’t a strategy. Let me explain. Across the United States and around the world, businesses have been proclaiming that Black Lives Matter, that they stand with the Black community and against racism. Like many others, I find these…
Data-driven marketing
In 2020, knowledge is power and data is king. I know exactly what my clients pay, so it’s only fair that my clients know what they’re getting from us. At SourceCode, it’s standard practice to show clients precisely where our efforts paid off and…