Today marks seven months since I started at SourceCode. When I joined the team back in May, I knew I was going to be surrounded by the best in the business and since then, I’ve regularly been blown away by the amazing companies and the group of absolute rockstars I get to work with everyday. 

Being an Account Director has been one of the most rewarding roles of my career. Why? Because it’s all about people. Whether I’m talking to our clients on a status call or helping junior team members grow in their own careers, people are at the heart of everything I do in my job. It can be challenging to build meaningful connections as a fully remote employee, but I’ve learned that relationships grow through striking a balance between business and personal conversations. 

Aside from the people aspect of being an AD, my biggest priorities are providing strategy and ensuring the team is on track to meet our clients’ expectations. Maybe I’m overly competitive or a little too much of a perfectionist, but if you put a goal in front of me, I will do whatever I can to reach it. Our clients rely on us to amplify their unique stories through media coverage, and there’s no better feeling than being able to deliver on what we’ve promised them. 

One of the most impactful ways we tell their stories is through thought leadership. What really engages audiences isn’t the run-of-the-mill industry jargon but the humanity and authenticity of the stories people within the industry tell; that’s where we come in. The SourceCode team works with our clients and their leadership every day to identify unique insights and conduct in-depth conversations with spokespeople about their personal experiences and areas of expertise. By doing so, we’re able to determine what best resonates with their audience and journalists alike to drive genuine relationships and engagement with their growing brand. 

As we close out the year, I’m looking forward to what 2023 has in store for our team and our clients here at SourceCode. We’re fiercely committed to driving results and my #1 goal is to ensure that we’re the best partner we can possibly be.