We are delighted to announce that SourceCode has been named as a finalist in the 2024 PRWeek Awards in the Best in Data category. For this particular submission, we submitted a campaign we conducted for our client, Homebase, and are so thrilled we can share this achievement with them.
When we began working with Homebase in January 2023, we were challenged on three fronts:
To increase brand recognition and position Homebase as the voice for small businesses in America
To dramatically increase the volume of coverage from an average of seven pieces per month (Q4 2022)
To showcase the breadth of services and depth of small business customers supported by Homebase
The strategy, research, and execution of the Making Homebase The Single Source of Truth for Main Street, USA campaign positioned Homebase as a thought leader and empathic partner for American small businesses while spotlighting the role of small businesses in their communities. The campaign resulted in 300 pieces of dedicated coverage, over 161MM earned media impressions, and an uptick in site traffic. The data storytelling campaign moved the needle in terms of brand perception, delivering a 10% increase in customers believing Homebase is a platform that helps them stay ahead of the curve. Using the research, we built out a series of owned educational content intended to further support small business owners and workers. Learn more about the campaign here.
We are up against some top names in the industry for this award but are excited for the results in March. Stay tuned!
