Media Coverage
SourceCode's Becky Honeyman Quoted in Adweek
Why WPP’s Cryptic Handling of Martin Sorrell’s Resignation Is the Wrong Move SourceCode co-founder and managing partner, Becky Honeyman, was quoted in Patrick Coffee's piece around WPP handling of Martin Sorrell’s resignation on Adweek. Her…
A Plea to The Next PR Generation
3 skills the next generation of PR pros must cultivate As the media landscape changes, PR pros must adapt. Client’s communication desires are progressing meaning that agencies are starting to expand services for broader communication value.…
The times, they are a changing…
SourceCode co-founder Becky Honeyman on Brands Taking a Political Stance Just over a year ago I was at a PR Council debate about the outcome of the 2016 election, the rise of ‘fake news’ and the role of brands in trying to grab back some of…
Highlights from Growth Marketing Conference
Check out the highlights of December's Global Growth Marketing Conference 2017 with SourceCode co-founder Greg Mondshein Please see the full video here.
Preparing for Entrepreneurship
Key Takeaways from SourceCode co-founder Becky Honeyman's Interview with Marlow Last week, I participated in a Facebook Live interview with Marlow, a career design platform, about launching SourceCode Communications earlier this year with…
SourceCode Named Top New York Tech PR Firm
New York’s Top Specialty PR Firms, From Travel to Tech and Beyond We’ve got just 50 slots to recognize the city’s top PR firms every year, but there are scores of specialist agencies that merit honorable mention. With that in mind, Observer…
The Art of Contributed Content
How to promote your organization without drawing editorial ire It’s very tempting to try and get promotional content into your thought leadership piece. However, whether it’s data from your platform or a plug for your service, editors will…
Lessons from DMSUSA17
Digital Media Strategies answers what's keeping digital media executives awake at night On Wednesday, I spent the day at Digital Media Strategies USA which was hosted in the beautiful Edison Ballroom in midtown Manhattan. As a PR person who…
Using PR at Thanksgiving
Tips from a crisis communication professional to help keep Thanksgiving filled with warm fuzzies rather than white hot fury Many PR pros await Thanksgiving festivities with anticipation—some with dread. Chock full of over-indulgence,…
7 ways to guarantee you lose the pitch
Paying attention to these seven factors will help you and your colleagues win more, land better clients, and build better relationships. For those of you that partake in the glory and agony of presenting your proposal to a potential…