Established B2B brand, PCI Pal, is a global provider of secure payment solutions, empowering organizations to securely take cloud payments. PCI Pal came to SourceCode Communications to help gain broader consumer awareness as it expanded reach into the US.


SourceCode uncovered that the best approach to drive media traction was taking a consumer creative angle. The team developed a Risk Calculator thought leadership campaign. This campaign was launched around the holidays to highlight the risky behaviors consumers engage in and provide guidance around safe online shopping to Americans.

The report uncovered that almost half of Americans, 47%, use the same passwords over and over again while 30% of people don’t verify a link before clicking on it. This crucial information provided validity about why Americans need to take necessary precautions when shopping online to keep their financial and personal information safe from hackers who hone in on these vulnerabilities.


21 pieces of coverage

1,126,779,801 impressions

84% SOV against competitors

Armed with primary data, SourceCode was able to increase PCI Pal’s credibility in the market. The team secured 21 pieces of coverage in business/lifestyle, broadcast, consumer, security publications including USA Today, ABC, CNBC and Forbes, garnering a collective 1.13BN impressions. Coverage included five hits with CNBC over a five-month period and SOV jumped to 84%, leading PCI Pal’s competitors.