Resources to Support and Recognize Juneteenth This Year

This Monday, we recognize Juneteenth, a national holiday commemorating the effective end of slavery in the U.S. and celebrating African-American culture. Juneteenth is about celebrating our history while challenging ourselves to keep pushing for a more equitable future. 

At SourceCode, we strive every day to be a company that is reflective of the world around us, diversifying our community, thoughts, and actions. 

This June also marks the second anniversary of the Diversity Marketing Consortium, an initiative we launched with partners that offers pro bono communications services provided to women and POC-led startups. With a goal to change the face of corporate America and accelerate brand growth for under-represented founders, we’re proud to have just recently hit its milestone of $1M of services provided. 

With Juneteenth approaching, our team at SourceCode pulled together a resource guide of ways to observe this momentous event in history, so we can continue to educate ourselves and support the African-American community. Check them out!

  • Check out your local library or bookstore and read a book by a Black author
  • Watch a documentary on Juneteenth and the ongoing fight for civil rights
  • Watch The Princess and the Frog – great for kids and adults, and it is focused on a smart, powerful, Black woman
  • Choose Black-owned local or online (and here) businesses for your purchases
  • Check and visit your local museums for exhibits by Black creators. Here's one in NYC.
  • Eat at a restaurant in your area that is Black-owned and centric
  • Simply learn more about Juneteenth and its historical and modern-day importance

Support and Celebrate Pride Month With SourceCode Communications

Pride Month began as a way to honor the LGTBQ+ community and the 1969 Stonewall Uprising in Manhattan. Since 1970 when the first Pride march was held in New York City, June has been a time to remember the trailblazers and their decades-long fight for equality. 

Pride Month is very important to us as at SourceCode, with one of our core values focused around the idea of Being Human. To us this means leading with empathy, being open minded, and challenging ourselves to constantly learn and adapt to the world around us. It’s why we constantly strive to support marginalized communities in various ways, educate ourselves further, and work to support those around us year-round. During Pride month, and every day, we stand proudly with our LGBTQIA+ colleagues, clients, and partners, as we continue to focus on being a more welcoming and inclusive workplace that celebrates the diversity of all. 

For Pride Month this year, we wanted to highlight a robust list of resources for our team and others so we can all grow further in the areas of empathy, open-mindedness, and education.

Below is the list of resources that we hope you check out and support throughout the month and the entire year:

Events

Read

  • Burn the Place: A Memoir by Iliana Regan
  • The Art of Showing Up: How to Be There for Yourself and Your People by Rachel Wilkerson Miller
  • Life as a Unicorn: A Journey from Shame to Pride and Everything in Between by Amrou Al-Kadhi
  • Save Yourself by ​​Cameron Esposito

Watch

Listen (podcasts / music)

Shop

Support (non-profits, etc)


SourceCode Recognized in PRovoke Global PR Agency Rankings

Throughout this year so far, we’ve seen a strong series of success and recognition celebrating our team and the efforts we’ve made, which is why we’re proud to add another one to our collection. PRovoke recently released its Global PR Agency Rankings for 2022, for which SourceCode is featured in two different categories. 

On the global rankings, SourceCode comes in at 212th, having not appeared on the list in 2021, and is also included in the top 10 of PRovoke’s Fast Movers in the US category for the third year in a row. For the latter, PRovoke highlights SourceCode’s growth over the past year, including its acquisition of Strike 2.

It’s an honor and very humbling to continue seeing SourceCode appear in these lists and something we only dreamed of five years ago. As we continue to say, though, the best is yet to come!


Diversity Marketing Consortium Reaches Milestone of $1M in Pro Bono Services

The Diversity Marketing Consortium™ (DMC) announced it has reached the significant milestone of $1M worth of pro bono communications services provided to women and POC-led startups. Founded in July 2020 in partnership with Harlem Capital Partners, and now made up of eight award-winning marketing and communications agencies, this milestone reflects the organization’s efforts and impact over the last two years as it propels its mission of helping to level the playing field for underrepresented founders, and ultimately, change the face of business in corporate America.

“It’s been an honor to build and launch the DMC, an organization built on the premise that we can band together as agencies in an effort to help break down systemic barriers,” said Greg Mondshein, co-founder of the Diversity Marketing Consortium and Managing Partner of SourceCode Communications. “We have seen tremendous success since founding the DMC, largely in part to our growing cohort of agency partners and the brands that we’ve supported. As we enter our next chapter, our sole focus is to expand our impact through broader agency relationships and new organizational partnerships.”

To date, the DMC has supported more than 20 clients across a number of industries spanning healthcare, insurtech, the future of work, and more. The DMC has been instrumental to a wide range of Harlem Capital portfolio companies, including WagmoStufComptDexai Robotics, and Malomo.

Additionally, the DMC has doubled its agency roster from four at launch to the eight it is now, comprising Cheer PartnersSourceCode CommunicationsSuperboltPeppercommClarityRacepoint GlobalPraytell and Max Borges Agency. The DMC has also established an impactful partnership with Forbes’ Representation & Inclusion Practice via Forbes EQ (Equity Quotient) on BrandVoice. Forbes EQ spotlights brand content from the DMC’s roster of diverse founders and startups through the same engine that powers Forbes’ top advertising partners. In 2021, the Diversity Marketing Consortium was officially registered as a NY-state charitable organization and was certified by the IRS as a 501(c)(3).

"The Diversity Marketing Consortium has been an invaluable partner to Harlem Capital. From prominent media placements to tactical growth marketing strategies, the agencies in the DMC have provided our founders with crucial tools they need to succeed,” said Melody Hahm, Head of Platform & Community at Harlem Capital Partners. “We're thrilled that the DMC hit the $1M milestone worth of pro bono services in a year-and-a-half. But we know this is merely the beginning of our collaboration, as we remain committed to our shared mission of elevating and empowering diverse entrepreneurs."

The DMC is accepting applications for new agencies to join the organization. For more information and to apply, please visit diversitymarketingconsortium.com.

ABOUT THE DIVERSITY MARKETING CONSORTIUM

Founded in 2020, the Diversity Marketing Consortium was formed in an effort to help offset systemic racial and gender-based inequity for women and minority founders. The Diversity Marketing Consortium’s mission is to help level the playing field for underrepresented founders by providing pro bono marketing services. To date, the organization has supported over 20 startups and is a certified 501c3. For more information, please visit diversitymarketingconsortium.com.

ABOUT HARLEM CAPITAL

Harlem Capital (HCP) is an early-stage venture capital fund focused on investing in people of color and women. The firm writes checks from $1-2.5mm in seed, seed+ and Series A rounds. Harlem Capital manages $174 million AUM, after most recently raising a Fund II of $134mm in 2021. 95% of HCP’s 39 portfolio companies are founded by diverse founders. The firm has invested across 13 industries, but its focus areas are e-commerce, enterprise software, fintech, and Web3.


SourceCode’s Rebecca Honeyman Receives Ally Award from PRNEWS

Since SourceCode’s founding, one of our missions has been to prioritize DE&I and make the agency reflective of the world we live in. To work towards that mission, we established programs like the DMC to support minority and women-owned businesses in New York City, as well as working closely with companies like Mathison to ensure we’re leaving no stone unturned to find the best talent.

It’s because of this work that we’re excited to share our very own Rebecca Honeyman was recognized as PRNEWS’ Ally Award Winner for 2022. As part of its Social Impact Honors, the Ally Award is presented to PR professionals who have used “their platform to aid in improving the lives of marginalized persons and shown consistent commitment to diversity and inclusion causes.”

It’s a humbling honor, and we couldn’t be happier for Becky and the entire SourceCode team. While we’re incredibly proud of everything the team has done over the years, we’re looking forward to continuously improving and making sure we further accomplish what we set out to do.


SourceCode Named Finalist and Winner for Agency of the Year Honors

When our two-person team started SourceCode in 2017, any glimmer of recognition was seen as a momentous occasion. That feeling still rings true for our team, and we couldn’t be prouder of our latest honor of being named a finalist for PRovoke and winner of Ragan Communications’ Agency of the Year Awards.

Named to the Digital Agency and Small Agency categories, respectively, our team is truly humbled by the strides we’ve made over the past year, including the massive contributions from Strike 2. Both ceremonies will be held in early May and we cannot wait to celebrate alongside our peers! 

Keep a lookout for more updates!


SourceCode Sees Massive Jump in O'Dwyer's 2022 PR Firm Rankings

Top PR industry resource, O’Dwyers recently revamped its 2022 PR agency rankings, and SourceCode was included in this year’s updates in a massive way. We’re extremely proud and excited to share that SourceCode has rocketed the global rankings, coming in at 61st and seeing a 66% increase from 2020. The increase marks the sixth-highest percent jump amongst the agencies included in this year’s list. Additionally, SourceCode ranked 22nd in the technology specialty vertical, maintaining its spot from 2021. 

This is a huge testament to the entire SourceCode team, who have helped us grow exponentially in the four-plus years since the agency's inception. With our expanded capabilities and practices, we expect and look forward to seeing SourceCode on next year’s rankings.


SourceCode Receives Honorable Mention Honor at PRWeek Awards 2022

March saw the SourceCode team come away with two incredible honors courtesy of PRWeek, including receiving the Honorable Mention distinction for the Small Agency category as part of PRWeek’s annual awards. 

PRWeek highlighted SourceCode’s human-centric approach to storytelling and PR, growth through the COVID-19 pandemic, and major milestones with the expansion of our digital and social practices with the acquisition of Strike2. The team was able to attend the ceremony, and it was an amazing experience to be surrounded by our fellow peers and industry leaders. 

So many great agencies and campaigns were invited and celebrated for their work, so we’re humbled and honored to have been included in the group. We’re working hard to make 2022 our best year yet, so come 2023, we’re taking home the top prize. Congrats, team!