We are excited to announce the launch of SourceCode Communications’ new Generative AI policy, a comprehensive framework designed to guide our agency’s approach to the use of artificial intelligence and its impact on our clients. As a leading communications agency, we recognize the transformative potential of Generative AI and are committed to leveraging this technology responsibly, ethically, and transparently.
Why This Policy Matters
In an era where AI is increasingly integrated into everyday life, organizations must establish clear guidelines for its use. Our new AI policy not only sets standards for our own practices but also aligns with ethical principles, legal requirements, and our SourceCode company values. It aims to promote transparency, accountability, and responsible stewardship of AI technologies.
Q&A with EVP, Head of Technology and Innovation Kevin Dulaney & EVP, Head of Client Services Kristen Stippich
Q: Why did SourceCode Communications decide to implement a new AI policy?
Kevin Dulaney: We recognized the growing importance of AI in our industry and understood the need to establish clear guidelines to guide our use of these technologies responsibly. By implementing this policy, we aim to build trust with our clients, protect user privacy, and mitigate potential risks associated with AI deployment.
Q: How will this policy impact SourceCode Communications’ clients?
Kristen Stippich: The AI Policy will positively impact our clients because it ensures we will prioritize and protect their interests whenever AI is used by our agency. By adhering to the ethical principles and transparency standards outlined in the policy, we will maintain trust with our clients, continue to deliver personalized and relevant content, and mitigate potential risks associated with the adoption of AI technologies. Ultimately, this will enhance the effectiveness of our strategies and creative output and contribute to the success of our clients’ campaigns.
