SourceCode Elevates Backblaze Data to Bring an End to Years-Old Debate

Since being founded in 2007 by Gleb Budman, Backblaze has been established as the leading independent cloud storage provider, making it astonishingly easy to store, use, and protect data. The Backblaze Storage Cloud provides a foundation for businesses, developers, IT professionals, and individuals to build applications, host content, manage media, backup and archive data, and more. With over two billion gigabytes of data storage under management, the company currently works with more than 500,000 customers in more than 175 countries.

With a regular flow of data reports on SSDs and HDDs, Backblaze has become an authority on the storage needs of businesses and consumers alike. In the most recent semi-annual SSDs reliability report, SourceCode was tasked with the challenge of breaking news from the report, confirming longstanding suspicions that SSDs were more reliable than HDDs.


The SourceCode team worked closely with the Backblaze team to analyze the most interesting pieces of the data over time. With the report concluding that SSDs have become more reliable than HDDs, the team leveraged new and existing relationships with reporters at target outlets to break the news, ending the debate.


In just two short months, the SourceCode team secured 26 pieces of coverage for the groundbreaking report, including Wired, Ars Technica, Tech Radar, ZDNet, and others, reaching over 155M potential readers.

SourceCode Secures Announcement for Series-A Funding for Render

Launched in the Bay Area in 2019 by Anurag Goel, Render has been working tirelessly for the last 3 years to offer developers an easier and more cost-effective approach to building and scaling applications. Render is a unified cloud services platform for engineering teams who want to focus on bringing ideas to market sooner instead of managing undifferentiated infrastructure. Render customers can easily build and scale apps and websites on the industry’s most modern developer platform with a global CDN, DDoS protection, private networks, autodeploys from Git and free TLS certificates. As the #1 alternative to platform as a service vendors, Render costs up to 80% less than Heroku, its largest competitor, and is remarkably easier to use. The company is a 2019 TechCrunch Startup Battlefield winner and is privately held by investors including General Catalyst and Y Combinator.

SourceCode was tasked with the challenge to announce their Series A funding round to demonstrate Render’s growth and momentum to further increase coverage and industry brand knowledge.


Our strategy was to establish Render as an expert source in the cloud/multi-cloud industry through proactive media outreach and thought leadership opportunities, laying the groundwork for the forthcoming announcement. We prepared and used the Series A announcement to demonstrate Render’s growth and momentum in the cloud industry and why it is the better choice than the “Big Tech” clouds. In addition, we had a goal to raise the profile of Render’s Founder and CEO by developing an executive platform for Anurag Goel and begin introducing him to key tech, business and cloud publications.


27 pieces of coverage 

46M potential readers 

30 total press opportunities including 4 interviews and 2 byline requests 

and increased Render’s share of voice from 0% to 5% against large competitors such as Heroku (70%) and Digital Ocean (25%).