Month: November 2017

The Art of Contributed Content

  How to promote your organization without drawing editorial ire It’s very tempting to try and get promotional content into your thought leadership piece. However, whether it’s data from your platform or a plug for your service, editors will…


Lessons from DMSUSA17

  Digital Media Strategies answers what's keeping digital media executives awake at night On Wednesday, I spent the day at Digital Media Strategies USA which was hosted in the beautiful Edison Ballroom in midtown Manhattan. As a PR person who…


Using PR at Thanksgiving

  Tips from a crisis communication professional to help keep Thanksgiving filled with warm fuzzies rather than white hot fury Many PR pros await Thanksgiving festivities with anticipation—some with dread. Chock full of over-indulgence,…


7 ways to guarantee you lose the pitch

  Paying attention to these seven factors will help you and your colleagues win more, land better clients, and build better relationships. For those of you that partake in the glory and agony of presenting your proposal to a potential…