Newsletter
Source[De]Coded: 😵💫 How to (actually) tackle innovation
Hey, all! It’s been a wild two weeks. We signed our biggest client EVER, brought on two new team members, pitched an even bigger piece of business this week, and generally knocked it out the park for clients. The team is flying. This week, we recap…
Kristen Stippich Named One of PRNEWS’ 2024 Class of Top Women in Changemaker Category
We are thrilled to announce that Kristen Stippich, EVP of SourceCode Communications, has been selected as one of PRNEWS’ 2024 Top Women. This recognition honors influential women who show impeccable talent in all aspects of their careers, make an…
Media AMA with Jon Reed: 3 Things Tech PRs Need To Know
Much like the tech industry itself, the tech media landscape is constantly evolving. Influenced by factors like the rise of digital platforms and shifting consumer preferences, media is experiencing a significant transformation in the digital era –…
Source[De]Coded: 📣 Call Your Brand Boring
Hey all! We hope you all had a nice Easter weekend. From our side, we recently spent an awesome week on the trade show floor in Vegas with TouchTunes for Amusement Expo, and after a HUGE account win, we’re hiring like crazy. Did you love working…
SourceCode Communications Launches New Generative AI Policy: Empowering Innovation Responsibly
SourceCode Generative AI Policy We are excited to announce the launch of SourceCode Communications' new Generative AI policy, a comprehensive framework designed to guide our agency's approach to the use of artificial intelligence and its impact on…
Source[De]Coded: 😳 Getting Outside the Comfort Zone
How on earth is it almost Q2? It feels like we were all reading a zillion 2024 prediction pieces and now we’re a quarter of the way through the year. Jeez. Anyway, you’re going to love this week’s newsletter…a brilliant campaign from Whirlpool, a…
Source[De]Coded: ✏️ Rewrite Old-School Marketing Tactics
Hey all! Greg spent a few days down at the University of Florida engaging with students and helping faculty update their curriculum. Despite all the news around the defunding of diversity programs in Florida, the future is bright. Faculty remains…
Source[De]Coded: 🔮 Embrace The Future of B2B Marketing
Hey all! Big news coming out of SourceCode in the last week. We hired Kevin Dulaney as our EVP, Head of Technology and Innovation. He’s working to optimize the business, making sure we’re leveraging automation and AI where possible, and building out…
Source[De]Coded: 🏈 Lessons From Super Bowl LVIII Ads
Hey all! Were any of you Niners fans ‘sick’ yesterday with a broken heart? 😅 So…we couldn’t help ourselves and had to jump on the Super Bowl insights bandwagon. We did some quick thinking on the use of QR codes and how effective they might be,…
Source[De]Coded: 🤖You should be using AI more... here's how
Hey all! This week we’ve pulled together some less theoretical and more tangible insight in and around AI for marketers and communicators. While we’re seeing massive investments from likes of Dentsu and Publicis, the rest of us should be looking for…