Cutting Back the Hedges on the Fraud Landscape
Not only did COVID push businesses to increase digital transformation but it also ripened the fraud landscape, which has quickly evolved far beyond ransom attacks and BYOD security risks. Now smishing, phishing, friendly fraud and social engineering…
Landing Blockparty a Spot on the SXSW Stage
SXSW is one of the most influential festivals in the world. Blending a mix of creativity and innovators, it’s known to be an achievement incubator. As an early player in the NFT space before the term gained mainstream attention, Blockparty wanted to…
Client Service vs Servitude: Be the Cool Head When Chaos Reigns Supreme
As leaders—whether within an agency, or in-house on a marketing or communications team—being a strategic partner and source of calm rather than a “yes person” is critical to help senior leadership successfully navigate, manage and communicate…
The Diversity Marketing Consortium™ Adds Two New Agencies to its Roster
Following its recent $1M milestone, the DMC grows to 10 agencies, with Inkhouse and No. 29 joining the PR industry’s leading non-profit as its newest agency partners Today, the Diversity Marketing Consortium™ (DMC) announced the addition of two new…
Want an Engaged, Efficient and Happy Workforce? Give Them Paid Parental Leave.
Ask any parent how they're doing these days, they'll probably answer ‘I’ve been having a rough time.” As a mother of a two year old with a second on the way, I can personally attest to this being my experience. Professionally speaking, I’m seeing…
The Cookie WILL Crumble - Why This New Extension Shouldn’t Impact Your Plans
The past two years have been busy! We have faced a global pandemic, international war, societal upheavals, and talks of a recession. Not to mention, especially in the advertising and marketing world, the upcoming death of the cookie. Even over the…
PRNews - Top Women Awards 2022 Honorees
SourceCode's Becky Honeyman
On Friday, July 29th, our very own Co-Founder and Managing Partner Rebecca Honeyman further solidified her place among the PR elite by being named an Honoree in this year’s Top Women Awards, presented by PR News. Check out the link below; we are…
A Case of the Gimme Gimmes: is instant gratification really the key to long term success for consumer tech startups?
Instant gratification. Blame it on the GenZers or the Millennials, but the fact is, we all want it, and we want it now. Now that the post-pandemic world is causing many of us to stay home on a more regular basis, that need has expanded to include…
Happy National Intern Day 2022
June 28th is National Intern Day and we couldn’t think of a better way to honor our two dynamic summer interns, Ava Buchwald and Sophia Lopez, then passing the mic their way and letting them share their story. We’re so proud of the work they’ve…
What Size Agency is Right for You? A Reflection on the latest PRC Speaker's Panel
Over the last six weeks, we have had the opportunity to gain real experience in the PR agency workplace through our internship at SourceCode. Our time here has been incredible, as we have been able to immerse ourselves in the agency dynamic and…