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Hurricanes, Wildfires and Flooding. Here’s How Domain Expertise Helps Reporters Understand an Unfolding Natural Disaster

Brands add real value to ongoing debates around society’s response to extreme weather events. However, any communication around natural disasters…

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The Ins and Outs of Alternative Media: A Recap of SourceCode UK’s Latest Media Roundtable

Alternative media is growing fast, but it isn't replacing traditional news, and the rules for getting a brand into it…

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Alternative media is getting more attention than ever, but can brands and PRs keep up?

With a busy news agenda and reduced headcount, journalists are turning to alternative media channels to cover the stories that…