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AdTech & MarTech

The worlds of advertising, media, data, and customer engagement are evolving faster than ever. Privacy regulations continue to shift, consumer behaviors change constantly, and brands face increasing pressure to prove performance, maximize efficiency, and deliver personalized experiences at scale.

From DSPs and CDPs to CTV, retail media, AI powered advertising, creator platforms, and measurement technologies, SourceCode helps AdTech and MarTech companies translate complex innovation into stories that drive visibility, credibility, and market momentum.

Our team understands the trends shaping modern advertising and the conversations influencing marketers, media buyers, publishers, investors, analysts, and consumers alike. Whether you’re launching new technology, building thought leadership around emerging industry shifts, participating in major events like Cannes Lions or Advertising Week, or positioning your company at the center of conversations around AI, data privacy, and the future of media, we help brands stand out in an increasingly crowded landscape.

With teams in New York City and London, we support AdTech and MarTech companies across North America, EMEA, and global markets through integrated communications strategies designed for both traditional and AI driven discovery.

AdTech & MarTech Challenges We Help Solve

AdTech and MarTech brands operate in one of the fastest moving and most heavily scrutinized sectors in technology. Companies must navigate evolving privacy regulations, shifting consumer expectations, increased pressure on performance, and nonstop industry disruption while clearly communicating their value in an increasingly crowded market.

SourceCode helps AdTech and MarTech companies:

• Build visibility in highly competitive markets
• Translate complex technology into compelling narratives
• Position executives as industry thought leaders
• Increase share of voice around AI, data, retail media, and customer engagement
• Support product launches, partnerships, and industry events
• Build credibility with marketers, media, analysts, and investors
• Navigate conversations around privacy, attribution, measurement, and the cookieless future
• Increase visibility across earned media, search, social, and AI driven discovery platforms

From day one of working together, the SourceCode team has been a great partner. Their strategic guidance, deep industry knowledge, and creative thinking really helped shape our approach to PR initiatives and set us up nicely for a positive trajectory to increase awareness of our business. We have truly valued our work together.

Christy Huggins

Head of Marketing, OneSignal

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