SourceCode is thrilled to share that we have just won the PR Agency Citizenship award at PRovoke’s 2021 SABRE Awards for our work with the Diversity Marketing Consortium. The award highlighted the DMC’s work in breaking down systemic barriers and helping underrepresented entrepreneurs thrive. 

The 2021 North American SABRE Awards recognizes anyone working in the PR, advertising, digital and social media, marketing, corporate communications, investor relations, public affairs, employee communications or any other field related to branding, reputation management and stakeholder engagement. 

SourceCode united with employee experience agency Cheer Partners, influencer agency Social Studies, and performance marketing agency Superbolt last July to form The Diversity Marketing Consortium in partnership with Harlem Capital Partners (HCP), an early-stage venture capital firm. The DMC was started as a direct result of the past year’s events that highlighted the ways in which women and minorities don’t have the same equal access to opportunities. Originally, the DMC committed to providing $1.5 million in marketing services to diverse founders over the course of two years. However, in October, the DMC expanded in response to overwhelming demand, and is now offering $3 million in pro bono marketing and legal services over the next two years. 

The DMC is also now supported by Integrated communications agency Clarity, purpose-driven communications and marketing agency Peppercomm, creative communications agency Praytell, and communications agency Racepoint Global, working in tandem with the original partners to provide support to minority and women-led startups in the United States. Davis & Gilbert will also offer legal consultation to startups that work with the Diversity Marketing Consortium.

We couldn’t be more excited to have won this SABRE award and share it with our partners! Thank you to PRovoke for the recognition and congratulations to the other SABRE winners.

To learn more about SourceCode Communications, please drop us a line at hello@sourcecodecomms.com, we’d love to chat with you.