Handshake, the leading career community for college students in the U.S., wanted SourceCode to increase awareness of the company’s new virtual platform as the future of work shifted in response to the pandemic.


The SourceCode team had to think creatively on how to stand out from the masses who were sharing their POVs or response to the shift in remote work. To do so, SourceCode developed and launched a survey to understand the needs and concerns of Gen Z, employers, and universities as they manage the new remote workforce. The data uncovered interesting insights that the team funneled into media relations and thought leadership efforts.


56+ pieces of coverage 


41 broadcast syndications

SourceCode secured 56+ pieces of coverage in top-tier business, news, and trade outlets including WSJ, Forbes, FOX Business, CNBC and The Street, HR Toolbox with a combined UVM of 5.6BN. There were also 41 broadcast syndications across local ABC, NBC, and CBS affiliates.