Full Results for Consumer
Why Brands Need to Start Their Q4 Outreach Right Now
Summer’s barely over. The days are still long. The clocks have yet to go back. There’s still four months to…
Why Meta’s AI Pitch is More Facepalm than Facebook
Meta's latest AI advertising campaign aims to present artificial intelligence as a force for human connection. However, its optimistic messaging…
Lean into the Season: How to Beat Marketing Fatigue
Marketing fatigue happens when consumers become overwhelmed by repetitive brand messaging and start tuning it out. One of the most…
Building brand narrative: the secret to successful fintech IPOs
The “fintech winter” of 2023/4, when investment dried up and the valuations of fintech businesses fell through the floor, is…
Breezy Selects SourceCode Communications as Agency of Record
SourceCode Communications, a leading global technology communications agency, has been appointed as the agency of record for Breezy, the AI-powered…
Arccos Golf Selects SourceCode Communications as Agency of Record
SourceCode Communications, a leading global communications agency, has been appointed as agency of record for Arccos Golf, the world’s #1…
SourceCode wins Brand Storytelling Award for Work with Airalo
SourceCode Communications won a Communicator Award for a consumer tech PR campaign with Airalo, using data-driven storytelling and earned media…
From Reach to Resonance: How Community-Led Marketing is Redefining Consumer Tech Comms
Consumer tech marketing strategies are shifting from reach to community-led growth. Brands now prioritize trusted voices, cultural relevance, and integrated…
SXSW 2026 Look Ahead: Trends Marketing Leaders Should Watch
SXSW 2026 is bringing music, film, comedy, and innovation together in one seven-day window, with major themes including agentic AI,…
AEO and GEO Are Rewriting Brand Discovery. Here’s What Consumer Marketers Need to Do Now.
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are transforming consumer marketing. AI-powered search now synthesizes answers before users…