Lifestyle and Entertainment

We work with lifestyle and entertainment brands that want to be felt, not forced.
The kind of brands that show up where people actually live.
Where they scroll.
Where they listen.
Where they engage without thinking twice.
At SourceCode, we blend creative storytelling with deep media relationships to create buzz that feels organic, timely, and impossible to ignore.
We aren’t chasing trends.
It is about understanding culture well enough to move with it.
From fashion and fitness to music, nightlife, travel, and digital communities, we help brands tap into moments people genuinely care about. Sometimes that is a bold campaign. Sometimes it is a launch. Sometimes it is a point of view that sparks conversation and keeps going.
From Fashion Week activations with Elvie to celebrating the world’s first transgender professional boxer with Everlast, we build campaigns that connect cultural relevance to real business impact. We help brands weigh in, stand out, and show up authentically in spaces that matter.
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In my 20 years in Brand Building, I’ve worked with everything from the biggest agencies out there to small, niche firms solely focused on a single category. The results that SourceCode has achieved for our brand far exceed any other PR agency with whom I’ve worked; I’ve been completely blown away by what the team has been able to achieve and I’ve been delighted by how seamlessly they have become an important part of our extended team. We feel so lucky to have found SourceCode
- Consumer PR and earned media
- Influencer and Creator Marketing
- UGC and Community Content
- Reviews and Reputation
- Paid Social and Amplification
- Social Media and Community Management
- Experiential and Brand Activations
- Content and Creative
- Partnerships and Collaborations
- Executive Brand Management
- Event, Speaking, and Award Support




