Full Results for Thought Leadership
Why Brands Need to Start Their Q4 Outreach Right Now
Summer’s barely over. The days are still long. The clocks have yet to go back. There’s still four months to…
Why Every Second Counts in Reputation Management
This week Andy Burnham made his first comments from the dispatch box as UK Prime Minister. And while he is…
Organic Social is Dead. Long Live the IRL Community.
It’s no secret that the traditional media landscape is more fragmented than ever. Where once you could broadcast your messages…
Emerging Fintech Brand? Here’s How to Make the Most of Money 20/20
It’s now just a few weeks to go until this year’s Money 20/20 conference in Las Vegas. Arguably the biggest…
How can you build a successful thought leadership program?
Thought leadership has always been a fundamental part of PR. It’s a great way to showcase the expertise and innovative…
Building a media strategy for an AI-first audience
All PR professionals know that good communications have the customer’s needs front and center. The best also realize that you…
When bots become the audience: 4 tips for the age of AI summaries
If you’ve been following the SourceCode blog for any length of time (and if not, whatcha waiting for?), you’ll know…
Public Policy Communications in Turbulent Times: Do’s and Don’ts
Political uncertainty creates both risks and opportunities for B2B technology brands. The most effective public policy communications programs remain politically…
Why Meta’s AI Pitch is More Facepalm than Facebook
Meta's latest AI advertising campaign aims to present artificial intelligence as a force for human connection. However, its optimistic messaging…
How AI is Forcing PR to Prove Its Impact on Revenue
AI is transforming public relations by making earned media measurable against business outcomes. Advances in attribution, AI citation tracking, and…