Full Results for Newsletter
Media AMA with Jon Reed: 3 Things Tech PRs Need To Know
Transforming Tech Media Strategies: Insights from the Experts – Discover the latest trends in tech media landscape and learn how to adapt your PR strategies for success.
Source[De]Coded: 📣 Call Your Brand Boring
Influencer marketing isn’t just for DTC brands anymore. Discover how B2B companies are leveraging influencer partnerships to engage their audience outside of traditional business contexts and enhance campaign effectiveness. Boost brand affinity and conversions with the right influencer collaboration. #MarketingTips
SourceCode Communications Launches New Generative AI Policy: Empowering Innovation Responsibly
SourceCode Communications unveils its new Generative AI policy, demonstrating responsible use and transparency in leveraging AI technologies for clients.
Source[De]Coded: 😳 Getting Outside the Comfort Zone
Whirlpool merges online dating with household chores in a clever campaign, resulting in a significant increase in engagement and matches for Chicago-area bachelors. Learn how this creative strategy can help brands stand out.
Source[De]Coded: ✏️ Rewrite Old-School Marketing Tactics
Prioritize brand building: Why brand affinity is a vital lead gen metric to track – Uncover the key lead gen metric for B2B success—brand affinity. Discover how fostering brand interest can elevate your demand generation strategy.
Source[De]Coded: 🔮 Embrace The Future of B2B Marketing
1. The consumerization of B2B marketing: Shift to targeting individuals in organizations, not just the organizations themselves. Online research, social media, and peer communities play a key role.
2. AI payoff for advertisers: Meta’s aggressive investment in AI solutions sees a 24% YoY increase in ad business in Q4. Efficiency gains with AI automation in campaign creation lead to positive results.
Source[De]Coded: 🏈 Lessons From Super Bowl LVIII Ads
“Super Bowl advertisers turn to QR codes for conversion – did it work? Dive into our insights on how brands used QR codes to engage viewers and drive action during the big game!”
Source[De]Coded: 🤖You should be using AI more… here’s how
Invest in AI: Take a note from Dentsu’s AWS partnership expansion
Source[De]Coded: Learning from the latest marketing news
LinkedIn’s New Sponsored Post: Generate Leads with Exclusive Content! A new ad option on LinkedIn allows brands to promote exclusive articles, driving lead generation through email unlocks. Stand out with high-quality editorial content and engage B2B audiences effectively.