StoryHub

Unleashing the Power of Narrative to Captivate and Conquer

Stories capture attention like nothing else. And that’s not just our opinion – it’s neuroscience. It’s also a major part of why we developed the SourceCode StoryHub, our quite literally “novel” approach to brand campaign development. 

The SourceCode StoryHub looks at clients through the lens of the seven basic plots of literature, prioritizing narrative and emotion over traditional tactics. By drawing on your brand’s chosen plot, we inject tension and soul into your campaign, plotting it across three acts to hook, sustain and satisfy your target audience. This process fosters channel-agnostic campaigns that will fuel our team’s creative spirit throughout our work together, even (and especially) when the news cycle slows. 

What you Get With StoryHub: 

A Guiding Archetype

Is your brand story a Voyage or a Comedy? Are you helping your customers live out their very own Rags-to-Riches tale or embark on a Quest? We’ll help you identify the basic plot that best fits your brand narrative, and use that plot structure to clearly convey the value you bring to your target audiences. 

Tension Tuning

Tension is the driving force of any story. We’ll help you uncover the conflict at the core of your brand narrative and harness it to grab your audiences’ attention. 

Emotional Resonance

The more intense the emotion, the more memorable it will be. We’ll connect you with the main emotion you want your audience to feel and develop strategies to evoke it. 

The Soul of the Story

People want honesty and authenticity from the brands they interact with. We’ll work with you to humanize your story by playing to the senses to build loyalty and trust. 

Benefits:

• Authentic narratives that evoke emotion and action 
• Consistent messaging for use across all brand channels 
• Inspiration for continuous creativity and innovation 
• Deeper connections with your target audience