Executive Brand Management (EBM)

Transform Your Executive Brand with Bold, Multi-Channel Thought Leadership

As the role of the C-suite evolves, corporate leaders must be thought leaders and experts in their fields, engaging with the right influencers and maintaining a public persona. This presence has a real business impact too, with data showing that an active social presence for CEOs positively impacts buying decisions and boosts brand credibility.

With our Executive Brand Management (EBM) offering, we closely collaborate with executives and client teams to uncover compelling narratives and develop a highly personalized, multi-channel thought leadership platform. EBM complements existing media relations initiatives for executives, helping to elevate their online presence, increase brand credibility and engagement with their audiences, and influence customers, partners, and other key stakeholders.

What You Get with Executive Brand Management:

Executive Brand Audit and StoryHub

We’ll conduct a full sweep of an executive’s existing public profile. Then, we’ll employ our proprietary StoryHub framework to get to the heart of their story and prepare them to share it with the world. 

The Personal Brand Playbook

We hone their voice and insights into a social, content, and media-ready executive profile. Much more than a traditional thought leadership track, the Personal Brand Playbook emphasizes the individual as well as the company, resulting in a holistic framework to identify and execute thought leadership opportunities.  

Content Planning and Development

Executives will receive ongoing support in content strategy across social media, keynotes, contributed articles, internal communications, and more. 

Media Relations Support

We’ll deliver and execute on media strategy tailored to the goals of each executive, helping them break into the conversations that matter most. 

Influencer and Social Engagement 

Making the right connections is critical. We’ll identify key industry voices and facilitate social media engagement, while concurrently building an executive’s individual social media presence. 

Custom Reporting and Audience Intelligence

Based on personalized KPIs delineated in the Personal Brand Playbook, we build an executive-specific reporting dashboard to track platform impact in real-time. 

Benefits 

• A holistic approach to define an executive’s professional brand and voice
• Boosted engagement and influence within target communities and audiences
• Increased perception, value, and credibility for your brand