CultureSource
Transform Your Internal Communications to Boost Engagement, Trust, and Business Success
Data shows that brands perform better and experience more business success when employees are engaged and satisfied.
This means that having a strategic, thoughtful internal communications playbook is just as imperative as an external marketing and comms plan. According to Axios’ State of Internal Communications report, traditional approaches to internal comms are no longer effective.
So, we developed CultureSource: our comprehensive internal communications program, encompassing all things related to internal communications strategy development, content creation, and plan execution. CultureSource is a full-cycle solution, beginning with a thorough audit of your current internal messaging. From there, we work with you to create a powerful core narrative that drives all your communications, helping you to create impactful, consistent messaging to strengthen your teams’ engagement and emotional connection to your brand.
Each CultureSource program includes ongoing reporting to measure the impact of your realigned messaging and provides strategic communications recommendations based on the results.
What You Get with CultureSource:
In-Depth Messaging Audit
We dig deep into your current internal messaging practices, weighing them against your brand values to uncover strengths and weaknesses – and how those could be impacting your employees.
Narrative Development and Alignment
Insights in hand, we work with you to develop a single guiding narrative that unifies your communications, ensuring both internal and external channels are serving your brand’s values and mission.
Continuous Engagement and Sentiment Reporting
As part of an ongoing CultureSource program, we will handle reporting to continually benchmark employee engagement and sentiment. Metrics are designed to your business needs and structured to assess the impact of internal comms on productivity, collaboration and morale.
Risk Identification and Reduction
In addition to tracking sentiment, we leverage our reporting tools to identify red flags, helping to mitigate any potential issues in advance. You’ll be better equipped to evade the pitfalls of poor internal communication, such as risks to retention, salary waste, and executive distraction.
Benefits:
- Increased Revenue and Business Growth
- Boosted Collaboration and Productivity
- Improved Retention and Engagement
- Increased Customer Trust (thanks to effective employee brand ambassadors)
- A More Cohesive and Connected Culture
The right words can make a company’s culture – just as the wrong words can break it. The way you make employees feel in your internal communications impacts not only their productivity, but their emotional wellbeing and fulfillment at work. We developed CultureSource with the intent of creating a positive ripple effect throughout a company’s culture, instilling a sense of deep trust among employees that also creates a productive advantage for the business. It’s the win-win that every organization wants, and we’re here to be their partner to help them get it.
