SourceCode Elevates Backblaze Data to Bring an End to Years-Old Debate

Since being founded in 2007 by Gleb Budman, Backblaze has been established as the leading independent cloud storage provider, making it astonishingly easy to store, use, and protect data. The Backblaze Storage Cloud provides a foundation for businesses, developers, IT professionals, and individuals to build applications, host content, manage media, backup and archive data, and more. With over two billion gigabytes of data storage under management, the company currently works with more than 500,000 customers in more than 175 countries.

75+

Pieces of Coverage

53 Billion

UVM across media reach

26

Pieces of coverage in first 3 months

Challenge

Since being founded in 2007 by Gleb Budman, Backblaze has been established as the leading independent cloud storage provider, making it astonishingly easy to store, use, and protect data. The Backblaze Storage Cloud provides a foundation for businesses, developers, IT professionals, and individuals to build applications, host content, manage media, backup and archive data, and more. With over two billion gigabytes of data storage under management, the company currently works with more than 500,000 customers in more than 175 countries.

With a regular flow of data reports on SSDs and HDDs, Backblaze has become an authority on the storage needs of businesses and consumers alike. In the most recent semi-annual SSDs reliability report, SourceCode was tasked with the challenge of breaking news from the report, confirming longstanding suspicions that SSDs were more reliable than HDDs.

Solution

The SourceCode team worked closely with the Backblaze team to analyze the most interesting pieces of the data over time. With the report concluding that SSDs have become more reliable than HDDs, the team leveraged new and existing relationships with reporters at target outlets to break the news, ending the debate.

Results

• In just two short months, the SourceCode team secured 26 pieces of coverage for the groundbreaking report, including Wired, Ars Technica, Tech Radar, ZDNet, and others, reaching over 155M potential readers.