Launching Teltech’s Mid-Year RoboKiller Report
Each year, RoboKiller, the Teltech app that eliminates 99% of robocalls and robotexts, releases a mid-year report that explores spam texts and spam calls across different states, industries, and brands. SourceCode was tasked with raising visibility and media coverage around the report’s results in an effort to drive more coverage and awareness than their primary competitor, elevating Teltech as the leading industry expert.
WHAT WE DID
We first reviewed the full report to distill key themes and supporting data points in order to develop numerous pitch angles that would be relevant to a wide variety of reporters. We executed an embargo strategy to maximize coverage on launch day and increase the feeling of timeliness when offering the report to key reporters. Other strategies included utilizing Teltech’s executive spokespeople to provide additional commentary and context to the data points and extending a promo code for media to try the consumer-facing app for first-hand experience, building brand recognition and rapport for future coverage consideration.
RESULTS
In advance of the report launch, we thoroughly prepped 2 executives with key talking points and supporting data to use in interviews. We had multiple reporters accepting the news under embargo as a result of our pre-briefing efforts and a total of 5 pieces of coverage secured around the launch of the report in key publications such as Consumer Affairs, Best Life, TMCNet and NBC 5.
Metrics:
- 5 articles secured
- 2 feature articles published in ComputerWorld
