Jenius Bank Product Launches

15

Pieces of coverage

Challenge

In H2 2023, the SourceCode team was tasked with raising awareness for Jenius Bank’s inaugural product launch, Personal Loans, representing their official entry into the market, followed by their second product launch, Savings Accounts.

Solution

SourceCode developed a comprehensive strategy for both announcements that identified high-level story angles that would resonate with our target consumer and banking audience. The team executed embargo strategies for both launches that resulted in early interest from several outlets including American Banker, Finovate, and Tearsheet. On both launch days, the team conducted extensive outreach to banking, finance, personal finance, and consumer publications with the news, securing several media opportunities.

Results

15 pieces of coverage, including hits in Banking Dive, Tearsheet, Benzinga, FinTech Finance, The FinTech Times, FinTech Magazine, The Financial Brand, Retail Banker International, Banking Transformed, and FinTech Nexus

Resulted in a total of 3.3M UVM